1. Secure Internet transactions
Offer your customers a trustworthy
environment and boost your sales!
• 93% of all In today’s world, where rumors spread across the planet
Web users
within seconds via social networks, where maintaining
prefer to shop
on sites that data confidentiality is increasingly complex, and where
display the cybercriminality has no borders or limits, certificates are
green bar.
the only means of preserving your brand image and pro-
tecting your partner and customer data.
They bring true added value by increasing customer
conversion rates.
• 97% of all Six good reasons to install
Web users
are more
an SSL certificate:
inclined to
1. Establish trust-based relationships
share credit
with your customers and partners.
card informa-
tion on sites 2. Win new customers and prospects
that display who only trust secured sites.
the green bar.
3. Strengthen your company’s image
and credibility.
4. Meet requirements imposed
by online payment organizations.
5. Secure access to your company servers.
6. Authenticate and certify the integrity
of what you produce and disseminate.

2. The SSL
(Secure Sockets Layer)
Establish your credibility
certificate is like in a connected world
a piece of ID.
Price is a decisive argument in any purchase,
but on the Web, it’s not enough!
It is a vital aspect of the Faced with the rise of cybercriminality, it is essential
authentication phases to provide a secure environment for your customers.
(so that passwords do
not circulate in plain Now is the time to opt for SSL certificates!
text) and payment
phases (so that bank
account and credit card
details do not circulate
unencrypted).
Certificates are issued Develop your competitive advantage
to websites by organi-
zations called Online retailers are not the only ones who need
Certificate Authorities certificates.
after control procedures
whose complexity
Whether a company wants to protect access to its extra-
net, messaging system or FTP server, it has everything
varies depending on the
to gain by implementing SSL connections.
type of the certificate
requested.
The SSL certificate will create a trustworthy climate and
strengthen your site’s credibility. It can even turn into a
There are several competitive advantage, as customers are more inclined
certificate categories, to shop on sites whose owner can be verified and that
some of which offer effectively protect their sensitive data.
little benefit while
others create a true
climate of trust.
This second category
fulfills a double role by
identifying your com-
pany and its website,
and encrypting the data
exchanged between the
site and its visitors.

3. Overview Choosing the right level of security
Several certificate categories are available to meet a
Choose from:
variety of needs:
• SSL EV by Keynectis
to effectively protect Domain Validation (DV): this certificate offers little bene-
your online webstore fit because it merely verifies your website information
and establish trust-based
relationships. using WHOIS; cybercriminals can easily obtain these
certificates and use them in their scams.
• SSL OV by Keynectis Organization Validation (OV): this certificate guarantees
to certify your domain the truthfulness of company information, which is veri-
name and guarantee your
company’s existence. fied prior to certificate issuance by means of a company
registration certificate or other official document.
It does not, however, guarantee company ownership of
• SSL DV by Keynectis the site.
to certify and encrypt
your company’s intranet
connection. Extended Validation (EV): this is the only certificate that
enables you to establish a veritable trust-based rela-
tionship with your customers, because company iden-
• K.Sign for PDF tity, website ownership and so forth are verified.
to sign your PDF
documents and certify The Certificate Authority also checks whether the site
that the originals have has been blacklisted and contacts company senior exe-
not been modified. cutives to verify their existence. When an EV certificate
is used, the color of the browser address bar automati-
cally turns to green.
Installing your certificate
It is extremely simple to install a certificate on your server.
How much does it cost? First you must gather all the information required to obtain
a certificate, based on the category you have chosen.
Certificate prices vary de- Warning: this data must be verifiable.
pending on their category, Select the desired encryption key size and generate a CSR
(Certificate Signing Request) file containing all of this infor-
ranging from €100 to €600
mation, using the special menu provided or the command
on average. lines on your web server. If your site is hosted by a third
party, ask them to do this for you.
They are issued for a
Next, submit the CSR file to a Certificate Authority (CA)
limited duration, renewable such as Keynectis, which will verify the authenticity of your
upon certificate expiration. data using audited procedures. Once the data has been
verified, your CA sends you a “.cert” file.
Simply install this file on your server.

4. Keynectis, a partner
to secure your digital identities
and transactions
Keynectis has specialized in protecting identities, data and human communications
in a connected world for over 12 years. It is also a world-renowned Certi cate Authority.
Keynectis o ers a wide range of certi cates, products and services covering the full
spectrum of infrastructure and trust-based application needs.
Keynectis also has experts and solutions tailored to meet your speci c requirements.
As a responsible corporation, Keynectis is aware of the role it plays in Internet security,
and continually strives to build awareness among businesses and the general public,
as illustrated by its latest guide on certi cates, intended for the general public.
Feel free to download this guide and post it on your website in order to increase awa-
reness about your added value while also combating fraudulent sites, which can harm
your image and your market.
Choosing Keynectis means . . .
• The highest quality in terms of security (for instance, we use only 2048-bit encryption keys)
• Personalized support in the language of your choice
• 24-7 support, regardless of the problem encountered
1
• The assurance of having certificates in line with the latest French regulatory standards
• The guarantee that your certificates will be recognized by all currently used browsers, including
2
mobile devices
(1) As an international Certificate Authority, Keynectis stores its customers’ data in France according to procedures approved by the
French government (decree by the French Prime Minister). Should any problems arise, French law will be applicable.
(2) Keynectis has signed agreements with all major vendors so that your certificate will be recognized by the stationary or mobile
browsers used by your customers.
To find out more about our products and services, visit: http://www.keynectis.com/fr/produits-et-services.html
Patrick Duboys - Product Marketing Manager - Phone: +33 (0)1 55 64 22 35 - patrick.duboys@keynectis.com
Protecteur d’identité
Protecteur de liberté
dans un monde connecté