Introduction to web20

Web 2.0 Interactive Workshop
Clara Ko
EuropeanPWN Amsterdam
19 December 2008

19 December EuropeanPWN
What is Web 2.0?
• Web as a platform
• Software as services
• Architecture of participation
• Social media
• Harnessing collective intelligence
• Originated from O'Reilly and
MediaLive International in 2004

“Web 2.0 is the business revolution in the
computer industry caused by the move
to the Internet as a platform, and an
attempt to understand the rules for
success on that new platform.”
- Tim O’Reilly

Traditional Media

Social Media

The Strength of Weak Ties

Web 2.0 Provides the
Infrastructure for Innovation

Improving collaboration
requires cultural change

And a personal change

Web 2.0 Concepts
• Blogging
• Forums
• Wikis
• Social Networks
• Bookmarking
• Folksonomy = Tagging
• E-commerce
• Syndication
• Instant Messaging
• Mashup
• RIA
• Collaborative Software

Blogging
• Individuals broadcast ideas to like-
minded people
• Business to broadcast latest information
to stakeholders
• Citizen journalism
• Receive comments from readers
• Photos, videos, podcasts
• Micro-blogging (twitter)

Forums
• Online message board around one
topic
• Discussions with posts and replies
• Threads are collections of posts and
replies
• Moderators to clean up spam
• Software communities use forums as
part of support platform

Wiki
• Collectively share and edit a body of
knowledge
• Ongoing process of creation and
collaboration
• Knowledge Management
• Wikipedia
• Enterprise wikis

Social Networking
• Online communities
• Share information
• Connect people with same interest
• Personal, Business, Political
• Facebook, Hyves, Friendster, Orkut,
MySpace, LinkedIn, Plaxo
• Flickr, You-Tube, Slideshare, Iens

E-Commerce
• Connect seller and buyer
• Adds value by providing service
• Ebay, Amazon, Marktplaats
• Kayak, hotels.com, Funda,
Monsterboard
• Business model to leverage Web 2.0
technology

Bookmarking
• Users save and share links
• Add meta-data
• Access bookmarks on any computer
• Delicio.us, Digg, Reddit, StumbledUpon
• Rating
• Also social networking sites

Folksonomy = Tagging
• Cooperative Classification
• Classification by users not experts
• Easier to find
• Blog posts, photos, videos, bookmarks
• Common problems
– Spelling
– Plurals
– Specificity

Instant Messaging
• MSN, Yahoo Messenger, ICQ, Aim, Jabber,
Google Talk, Skype
• Instant updates and feedback
• Real-time communication
• Mobile-enabled
• Extra features: file transfer, contact lists,
conferences
• Business use to for more efficient
communication

Syndication
• Make updates come to you
• RSS (Rich Site Summary, Really Simple
Syndication)
• Standard format used to publish frequently
updated works
– Blog posts, comments, news, forum feeds, audio,
video, stock market
• Aggregated for you by a RSS feed reader
• Bloglines, GoogleReader

Mashup
• Aggregates data from more than one
source
• Often using Open API to build services
from data sources
• e.g. Real estate data on Google map

RIA
• Rich Internet Application
• Enhance user experience
• Thin client to fat client
• Technologies: Adobe Flex, JavaFX
• Still in its infancy
• Will take some changes to see the
possibilities

Collaborative Software
• Google Docs
• Vyew
• Real-time collaboration on documents
• Change the way we work

Questions?

Social Media Game
• Split in to groups of 5-6
• Discuss how Web 2.0 concepts can
help the following characters
• Blog your discussion
http://europeanpwn-amsterdam.clarako.com
• Tag your blogs with your group name
• Tag with keywords about the character
• Tag with Web 2.0 concepts used

Character #1:
Project Manager
• Janet is a project manager for a project
whose team is split between the
Netherlands and India. The client for the
project, which in the US, would like to
be informed about how the project is
going.

Character #2:
Freelance Consultant
• Corrine is a freelance consultant with
expertise in environmental law. She
would like to show potential clients the
extent of her knowledge. She would
also like to expand her network so as to
reach more potential clients.

Character #3:
Campaign Manager
• Saskia is the campaign manager for a
national politician. She would like to let
more people know about her candidate
and would like to get more people
involved in the cause.

Character #4
University Dean
• Diane is the dean at a university with a
MBA program. She is setting up a
program that will introduce students to
cultural differences and prepare them
for working in a global economy. To do
this, there will be assignments to be
done by student from 3 other
participating universities around the
world.

Character #5: PR
• Elena is doing Public Relations at the
EuropeanPWN. She wants to get more
visibility for the EuropeanPWN and she
wants to use the internet for that. She
also wants to get more people involved
in activities.

Character #6: Marketing
• Patricia is VP of marketing at a
company that sells electronics online.
She wants her company website to be
the one that people come to for
information about the products.

Workshop
• Pick a character
• Discuss which Web 2.0 technology and
how they can be used
• Use the cards

Introduction to web20

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