1. spy on me -> la.croix.in
cie-X# 0001
Creative business services
l@croix.in
1_514_227_1337
2411 rue Coursol_MTL_QC_H3J_1C8
HI!
MY NAME IS
Patrice LaCroix
2012_xx_xx
AND I AM A
CREATIVE
Date
P001/07
PRODUCER!

2. cie-X# 0001
Creative bureau services
WHO?
My last 6 years of experience as a senior creative strategist and partner
at the LAB Foundation lead me today to take the titles of: CREATIVE PRODUC-
ER, INTERACTIVE DIRECTOR and CHIEF CREATIVE OFFICER.
In these roles I conceptualize “big ideas” and the overall look and feel of
2012_xx_xx
all materials, media, and positioning/messaging associated with the organi-
zation, project and/or brand.
This role also includes the assembly of the multidisciplinary production
team to ensure the creative is executed as intended.
Since I work at the intersection of design, film, media, culture and digital
experiences; my focus is creating original content integrating a customized
transmedia mix.
My goal is to conceive and develop unique intellectual property for both my
clients and myself.
Date
P002/07

3. spy me on la.croix.in
l@croix.in
1_514_227_1337
2411 rue Coursol_MTL_QC_H3J_1C8
MY MODEL
Today, business is fast paced, uncertain and driven by innovations. Commu-
nication has gone from predictable and easily scalable to a “live fast, die
young” model. Those who understand this, and are comfortable with the un-
certainty and are flexible to change, are the ones who win.
Results are tied to attention and engagement,
which is acquired through becoming a provider of
constant and relevant content. Broadcasted on multiply plat-
forms at the same time, the content production process and strategy are
becoming more complex daily. The management of social interaction and real
time content creation require flexible planning and a relevant brand content
strategy.
This is when I get into play. I create, produce and direct
branded content campaigns. Partnering with a curated roster of specialized
studios and professionals, I deliver quality creative work on time.
P003/07

4. cie-X# 0001
Creative bureau services
CONTENT CREATION
AND
BRANDED CONTENT
2012_xx_xx
/ Story telling concepts for web, print and tv
/ Development of editorial and entertainment approaches beyond traditional
advertising
/ copywriting
/ Screenwriting
/ Digital and televised content –> Documentary, reality and fiction
/ Interactive direction
Date
/ Film and video direction
/ Intellectual Property Development
P004/07

5. spy me on la.croix.in
l@croix.in
1_514_227_1337
2411 rue Coursol_MTL_QC_H3J_1C8
PRODUCTION
OF
TRANSMEDIA
/ Video, film and web/tv shows series
/ Videography, film, video editing and Live-Streaming
/ Animation, motion design, 3d, vfx
/ music composition and sound design
/ Illustration
/ photography
/ Blogging and social media
/ content curation
/ Crowd sourcing direction and production
/ web, mobile and interactive
/ Advertising and branding
/ Experiential marketing experiences
/ Events activation
/ Alternate reality games and urban games design
/ Strategy execution, oversee and recommendation plan P005/07

6. cie-X# 0001
Creative bureau services
STRATEGY, PLANNING
AND
CONSULTANCY
2012_xx_xx
“Crafting a unique Action Plan based on a collaborative wireframe
where we combine planning, strategy, technology, content, creative
and media. We make it stream altogether as smooth as it can get and
aim to the objectives relevancy with a Design Thinking Approach”
Date
/ Brand and communication strategy, actions plan, workbook and workshops
/ Innovation strategy, action plan, workbook, whitepapers, workshops
/ Disruptive strategy, action plan, workbook, whitepapers, workshops
/ Creative strategy, R&D, design thinking workshops, reports and whitepa-
pers
/ Data visualization and Digital marketing reports
P006/07

7. spy me on la.croix.in
l@croix.in
1_514_227_1337
2411 rue Coursol_MTL_QC_H3J_1C8
BRANDING
AND
DESIGN
/ Brand platform development
/ Brand story
/ Brand identity
/ Brand positioning
/ Web, mobile & print design
P007/07

8. I’M ALWAYS UP TO DATE ON MY WEBSITE!
LA.CROIX.IN