2. Contents About the Product Slide 3
Website Functionality Slide 4 and 5
Hand Drawn Drafts and Graphic Layouts Slide 6, 7, 8 and 9
Final Products Slide 10 and 11
Copyright Slide 12
Legal and Ethical Issues Slide 13
Production Plan Slide 14 and 15
Revenue Slide 16, 17 and 18
Terms and Conditions Slide 19
Privacy Policy Slide 20
Conclusion Slide 21
3. About the Product - Harmony
The name Harmony means ‘the combination of simultaneously sounded musical notes to produce
a pleasing effect.’ Harmony is a social networking company that has been inspired by the apps,
Facebook, Snapchat and Musical.ly by which I have included key features which resulted in the
creation of my own content where the user is able to look at other people’s stories (inspired by
Snapchat), Connect with their friends and have an organised layout (inspired by Facebook) and
express their creativity through music (inspired by Musical.ly) Mainly the content of Harmony is to
allow the entertainment of different daily hashtag challenges, songs and videos to provide a
sense of enlightenment enjoyment in social interaction.
The social networking site has a key unique selling point (USP) where the user is able to
connect and collaborate with their friends through music and dance which is accessible for all
users within the social networking community.
With the help of using Dafont.com, I chose the font style ‘Musicals’ as the flow of the lettering is
bold and eye-catching and in relation to the colour scheme I decided to have a contrast between
red and black as the red enhanced the black writing and title. Although, the synergy of the social
site to promote social interaction in new and personal ways, mainly for this website music is the
key focus as it can be expressed in different ways like singing and dancing along with the new
features of filter, slow-mo, stickers and animation would therefore engage my target audience of
both genders and all ages, as this social site has no boundaries.
4. Website Functionality
Website Functionality
Log in
Sign in
Homepage
Content
Register Terms & Conditions
Sign up Privacy Policy and
Security
Copyright
Sign up page
Account
Notifications
AboutLogins
Support
Forgot Password/
Language
Link Accounts
Data/ Storage
6. Hype - Hand Drawn Drafts (Mockups) - Sign up & Homepage
7. Hype - Graphic Layout (Mockups) - Sign up & Homepage
Title (Hype)
Slogan
First Name
Last Name
Email
Username
Password
Sign up
Sign up with Instagram
Sign up with Facebook
Terms &
Conditions
Image
Comment
Image
Comment
Search Account
Bio
Name
Username
Posts Followers Following
Image
Image
Image Image
Image Image
Who’s Online?
See All
Image
Image
Image Image
Image Image
Edit Profile
50 241 210
8. Harmony - Hand Drawn Drafts (Mockups) - Sign up & Homepage
9. Harmony - Graphic Layouts (Mockups) - Sign up & Homepage
Title (Harmony)
Slogan
Name
Email
Username
Password
Confirm Password
Create
I agree with the
Terms &
Conditions
Title (Harmony)
Stories
Name
UserName
Image
&
Name
Image
&
Name
Image
&
Name
Image
&
Name
Image
&
Name
Album
Name
Video
Text,
Song Name and Artist
25.2K
561
428
Home Explore Camera Comments Likes Profile
12. Copyright
With the issue on Copyright and in particular the social media website, the key point of
Copyright; especially linked to music it is important that the songs undergo the process of
Copyright to prevent future problems for the social network.
What does musical copyright have to do with music publishing?
A designation of intellectual property similar to a patient or trademark. When the original
composition has then been fixed in a medium by which can then be reproduced, the
composer is granted exclusive rights if the piece of music includes the right to; reproduce
the song, distribute the song, perform the song and create derivative works
Every recorded piece of music has two different copyrights:
The composition itself; The type where the songs of a particular composition are owned
by the artist/ writer.
The sound recording: A specific version where the copyright belongs to the label/
recording artist
Although the idea of exploitation is in this case not a bad situation as in the musical industry,
copyright must be practiced in a variety of ways.
https://diymusician.cdbaby.com/musician-tips/what-is-a-musical-copyright/
13. Legal and Ethical Issues
In relation to musicians copyright is a protection of both songs and records which includes
the melody and lyrics; with the idea of the a “fix” requirement, meaning that there is no
protection for the song that may be “fix” written down, recorded or saved onto a hard drive.
However, playing the song live does not meet the “fixed” requirement but when you record a
live performance you have not “fixed” the song.
Music Publishing
A business of exploiting a song, cover, film, video games and ringtones are usually in the
form of a license fee. Mainly songwriters own the copyright in the music and lyrics to what
they write earn money; although the ‘publishing income’ does not come from the ownership
of copyright, it comes from the ownership of the copyrights in the songs.
Record Label
A record label, or recording company, is to manufacture, distribute, market, promote and sell
an artist’s music. ‘Recording agreements are often 50 to 80 pages long and contain complex
language and terms that are not only difficult to understand but can significantly impact the
artist’s rights, obligations, and compensation’
https://law-arts.org/pdf/Legal_Issues_in_the_Music_Industry.pdf
14. Production Plan
Week Beginning: Monday 22nd October 2018 (Issue Date: Friday 2nd November)
Mon 22/10 Tue 23/10 Wed 24/10 Thu 25/10 Fri 26/10 Sat 27/10 Sun 28/10
Planning the week
and creating
groups to complete
projects and
assignments.
The creative,
designers and
writers teams work
and take into
consideration of
the key focal points
for the social
media, e.g.
Content, Colour
Scheme, Target
Audience, Font
Style etc.
Assignment of
different groups
and working on
assigned projects
Meetings on the
production of the
social website and
mobile applications
for the app.
Final checks on
yesterday’s
projects on colour
scheme and target
audience.
Hand drawn drafts
and graphic layouts
of the site are sent
from the designers
to the computer
team
Information is
gathered about the
website the
production of the
social app begins.
Computer teams
work on the coding
of the system and
ensure no viruses
or other problems
will occur in the
future. Business
teams work on the
revenue of the
social website,
layout is then
organised and
production of
homepage content.
Writers work on the
literacy content of
the social network
as well as create
an organised
layout and
Designers work on
the colour scheme,
font style and logo
of the social app.
Testers of the
signup page and
homepage take
place and corrects
are sent back to
the computer team
to fix and then
goes back to the
testers.
The creative team,
computer team and
writers team meet
up and discuss on
the improvements
of the social
website.
N/A N/A
Complete by:
23rd Oct
Complete by:
24th Oct
Complete by:
26th Oct
Complete by:
26th Oct
Complete by
26th Oct
N/A N/A
15. Production Plan (continued)
Week Beginning: Monday 29th October 2018 (Issue Date: Friday 2nd November)
Mon 29/10 Tue 30/10 Wed 31/10 Thu 1/11 Fri 2/11 Sat 3/11 Sun 4/11
Morning and
afternoon meeting
of the teams
discuss on the
assignments for
the week
Business teams
work on the
revenue and
discuss the
copyright, legal and
ethical issues and
follow up on the
terms and
conditions.
Computer teams
work on the coding
of the sign up
content and the
homepage content
of the app.
Designers work on
and discuss the
layout and colour
scheme.
Checks on the
website
functionality of both
the sign page and
the homepage of
‘Harmony’
And meetings on
the testing the sign
up and homepage
take place and
assign any risks
and issues on the
social site.
The computer
teams work on
coding while the
designers finish off
colouring and
organising.
The computer
company test the
coding on the
social site and
check the app
store on the
download and
synergy of the
company and
convergence of the
app.
Checks on the
financial site of the
website
functionality take
place and business
meetings on
checks before the
issue deadline.
Final checks on the
social site are
made and the
company and the
final result is then
released at the end
of the day.
N/A N/A
Complete by:
29th Oct
Complete by:
31st Oct
Complete by:
1st Nov
Complete by:
2nd Nov
Complete by:
2nd Nov
N/A N/A
16. Revenue
This social networking app allows the user to create and
communicate with their friends. The main focus of this social
app is to express one’s creativity in the form of music, lip-
syncing and dance. Harmony is based on the social connect of
people of who inspire others in new and personal ways
Harmony: A Musical
Form Of Communication
Sign up and create Explore different
songs
Enjoy creating
Item Quantity Price
Adobe CC Software Yearly Subscription £599.00
Designers 5 x £45,900/yr £229,500
Writers 5 x £23,663/yr £118,315
Coders 5 x £38,596/yr £192,980
http://textingofthebread.com/website-designer-salary-
package/website-designer-salary-package-web-designer-
career-review-with-regard-to-senior-graphic-designer-
free/
Advertisement of my new social communication app which would be
aimed towards the social demographic of all ages and both genders, the
production of the social app would cost a lot of money as of the needed
necessities such as; Adobe CC Software like, Adobe Media EnCoder,
Adobe InDesign, Adobe Illustrator etc.
In addition, the budgeting of the social network would be expensive as
of the production and international selling through other apps such as
App Store or Play Store; which leads onto the availability of the app to
the aimed consumers.
The revenue would also be quite high as of the number of employees
and teams working on the social app; for instance, Writers, Coders and
Designers.
17. Revenue (continued)
https://savvyapps.com/blog/app-development-costs
App Cost by App Type
When designing an app, the features on the page are important in the driving cost and a key
element of the social app can result in a new experience, this can vary depending on the
size of the element. The more options there are, the more customizations available although
the costing would be higher than the original pricing.
App Costs for No Network - Standalone Type
Apps within this scenario can normally function without the need for internet connection;
these are known as the term ‘Standalone’ apps; where app need no internet connection in
order to function. Examples such as Calculators, Clocks, Notes and Settings are
‘standalone’ apps, by which in production cost less than $50,000.
Apps with Costs for Data Consumption ONLY - Data Consumption
Some app function properly with a need for internet connection; therefore, some app
consume data, although they do not need any login to work for instance; Weather, Safari,
Google Maps or any social media network.
These can cost production $50,000 to $100,000.
18. Revenue (continued)
https://savvyapps.com/blog/app-development-costs
Apps Cost for User Login - User Authentication
The most expensive, ranging from $100,000-$300,000 as the app is more complex as they
include the interaction of data, sync across different devices and collaborative feature
(interaction/ invites to family members). App like these are like Google Drive, Bible App and
ESPN.
Cost of Social Networking Apps - Social Networking, Dating and “Matching”
Many of the popular apps these days are normally driven by social features, where users
interaction with each other and their data, e.g. Text, Video or Photo. Examples such as
Tinder, Facebook, Youtube, Instagram, Snapchat and Whatsapp. These kinds would cost
$150,000-$300,000
19. Terms and Condition
http://www.businessdictionary.com/definition/terms-and-conditions.html
https://www.istructe.org/terms-and-conditions/social-network-rules
Rules of
Engagement
Openness &
Transparency
First Person Judgement Public Domain Protect
Confidentiality
Respect
Employees and
and members to
engage the social
website. To be
recognised as a
social media
network and
develop the
working
relationship.
Building trust for
the aimed
audience.
Presentation of real
identity and
appropriate content
and must not
obtain anomalously
which could
mislead an aimed
audience.
By doing this it
means you are
being yourself.
With an
approachable tone
and convey a
presentation of
personality can
engage good
interactions with
the public
Although there can
be consequences
when searching the
internet.
This can lead to
content being
misinterpreted or
misrepresented by
a viewer.
Mindfulness of the
content that you
publish where it will
be public for long.
The user is
personally
responsible for the
published content.
Awareness for the
content may
provoke other
people’s opinions.
Protecting yourself
And be identifiable
to protect your
identity and privacy
Avoid personal
insults, ethnic slurs
or engage any form
of conduct that is
not acceptable in
the workplace.
“General and special arrangements, provisions, requirements, rules, specifications, and standards that form an
integral part of an agreement or contract.”
In relation to my social media site ‘Harmony’, my hand drawn drafts and graphic layouts
include the idea of a terms and conditions near the base, by which creating an account
means that the user agrees with requirements and rules of the social site.
20. Privacy Policy
https://en.wikipedia.org/wiki/Privacy_policy
A statement or legal document that discloses some or all the ways of party gathers, users,
discloses and manages a customer or client’s data. It fulfills a legal requirement to protect a
customer or client’s privacy.
In addition, my social media site would also have an agreement to a privacy policy as to the
agreement to the terms and conditions of creating a profile.
The need for the privacy policy is to result in the responsibility that the user is responsible
for the content they create and the content they post: for any social media website, it is a
legal requirement for the user and for their content.
21. Conclusion
https://en.wikipedia.org/wiki/Privacy_policy
In conclusion, the research and analysis on my own social media product has helped me
understand as to why there are some needed properties such as the revenue and the
production plan of the social network.
- About the product: A understanding on the purpose of the social media site which
includes a breakdown of key points; e.g. Target Audience, Synergy and Unique
Selling Point.
- Website Functionality: If I were to actually create the website, the key features need
for the site would need to have a connection and have an ideal flow.
- Production Plan: The process breakdown as to how long the production would occur
to produce the final product, consisting of the different elements and points throughout
the week.
- Revenue: Evaluation of the cost within the department of the production and the
average pricing for the necessities.
- Terms & Conditions: Understanding the circumstances and responsibility for their
actions based on the content they present to a viewer.
- Privacy Policy: Legal agreement to the personal responsibility and protection of
themselves.
