Patricia Frota Machado

São Paulo Area, Brazil Brazil

Marketing Chief

Advertising / Marketing / PR

20 years of professional experience acquired in large companies. Solid experience in Marketing (Planning – Intelligence – Product – Market Research) Market Research; Strategic and Business Plans, Customer Segmentation; Demand Planning, Market Potential and Consumption Profile studies; Branding, Strategic planning for new products, coordination of ad agencies, development of marketing actions (on and off-line), media planning, coordination of events and budget control. Successful history in creating and developing marketing and communications strategies aimed at exceeding results. Significant experience at starting up and heading Marketing and Communications areas, from team...