External Environment Of Nike

External Environment Of Nike
Table of Contents
1. Introduction
1.1 Company Background
2. External Environment (PESTLE Analysis) 2.1 Political and Legal Situation 2.2 Economic
Situation 2.3 Social and Cultural Situation 2.4 Technology Situation 3. External Environment
(Porter's 5 Forces) 3.1 Supplier Power 3.2 Buyer Power 3.3 Competitive Rivalry 3.4 Threat of
Substitution 3.5 Threat of New Entrants
4, Recommendation and Conclusion 4.1 Recommendation for the future 4.2 Conclusion
1. Introduction
The following thesis highlights information on Nike, Inc. (NIKE) in Singapore which includes the
PESTLE framework, Porter's Five Forces and strategic suggestions for the company.
1.1 Company Background
Nike, Inc. is an American international ... Show more content on Helpwriting.net ...
With that being said, it exerts pressure to the company as customers will hold a certain degree of
bargaining leverage as they can easily switch to other competitors so as to be able to gain more
profits for themselves. As a result, Nike will have to lower their product price in order to retain and
attract more customers. Hence, the high buyer power poses as a threat for the company.
3.3 Competitive Rivalry
Intense competition from established and new sportswear manufacturers and accelerated changes in
technology and consumer preferences in the industry for sportwear can potentially threaten Nike's
share growth. Nike competes with a significant number of companies, including Adidas, Under
Armour, V.F. Corp., Puma, among others. Vertical retailers that design and manufacture their own
products such as Lululemon Athletica and Uniqlo also plays a part in the competition for Nike.
However, Nike is currently ranked first as the world's most valuable sports brand and its largest
competitor, is Adidas. Nike currently has a Market Cap of $65.87 billion while Adidas has only

$22.76 billion (Forbes, 2014). Although Adidas is presently losing out to Nike in terms of sales and
market share, it intents to implement new strategies so as to grow (Forbes,
... Get more on HelpWriting.net ...

External Factors Of Under Armour
I chose Under Amour as I enjoy using their products and feel aligned with their values. After
working in the health and fitness industry I began purchasing their products: I liked their aesthetics,
quality, and the branding that one didn't have to be a sports athlete to participate in their brand.
Additionally, I felt they represent women more in their items and have a campaign to fight breast
cancer which is a cause close to me. Under Amour also has a line dedicated to the Wounded Warrior
Project and another to helping children in underserved communities. Thus, their fashionable and
quality products were how I became a customer and their social work has me appreciate them and
these factors had me believe they would be interesting to examine ... Show more content on
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The corporate tax rate has just decreased from 35% to 21% which is good news for UA but not as
much as companies that do more business in the US and also for a company that has significantly
less debt than the highly leveraged Under Armour has (The Economist, 2018). Social factors are
quite important for the retail industry and in 2017 a large demographic for clothing sales, teens,
spent less overall and claimed Under Armour a brand they did not wear and athleisure in general to
not be preferred attire anymore (Reagan, 2017). Thus, Under Armour's demographics changed just
in the last year with teenagers claiming to not be wearers of the brand, and also the trend of
athleisure coming to an end. Technology is an external environmental factor that affects Under
Armour, but not as much its competitors in the industry. When fitness bands were introduced the
company also came out with their own line of bands that proved unsuccessful and were discontinued
(Booton, 2017). Under Armour maintained their fitness apps however and they are able to have an
edge over their competitors by having all of this information

Pros And Cons Of National Service
NS is an acronym that stands for National Service and it is defined as "The system in some countries
in which young people have to do military training for a period of time." [remember do citation.
Taken from oxford dictionary online]. National Service in Singapore is compulsory for all able–
bodied male citizens and permanent residents who have reached the age of 18 years. They are
required to serve in the army for a period of two years. However, a majority of the male citizens or
permanent residents are allowed to defer their National Service till they have completed their
tertiary education e.g. Junior College, Polytechnics, and Institute of Technical Education (ITE). All
Singaporean male citizens or permanent residents will enter National Service at the ages of 18 to 21
years. Over the span of the two years in the army, all males will undergo rigorous training so as to
be physically fit, and combat ready at all times. (iprepNS) Prior to National Service, there are
multiple activities, preparations, and important information ... Show more content on
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Medical Screening also give a clear indication of one's physical fitness and health which will help in
assigning an appropriate Physical Employment Status (PES) to individuals. Pre–enlistees will then
be allocated to a vocation that is best suited for them based on their PES. PES grading are given
from A to E. Pre–enlistees will also have to take a Manpower Aptitude Assessment System
(MAPAS) test to evaluate their mental abilities using several tests such as psychomotor assessment
which deals with the physical movements based on the functions of the brain. The MAPAS test
alongside with the PES assist in the determination of the vocations that is best suited to their
physical and mental abilities and allow pre–enlistees to maximize their full potential.

Qatar : The Richest Countries
Across the world there are many countries or states that are very wealthy or are very poor. A
example of a very wealthy country is Qatar, it has a GDP (Gross Domestic Product) from website
http://www.investopedia.com/ask/answers/199.asp 2016, of $143,532 as stated on website
http://www.worldatlas.com/articles/the–richest–countries–in–the–world.html, so in other words, this
is the first richest country in the entire world.
Furthermore, ranking top 1st richest country in the world is Qatar. Qatar is located near Saudi Arabia
and according to the website named http://www.worldatlas.com/articles/the–richest–countries–in–
the–world.html states "...has the highest GDP of 140,649". The country Qatar also has a very well or
developed oil industry as claimed on website "http://www.worldatlas.com/articles/the–richest–
countries–in–the–world.html"In addition, as stated in the website
"http://www.lifeinqatar.com/Pages/en/article/living/interesting–facts–about–qatar.html" states "
Qatar will host the FIFA world cup in 2022 for which it will build nine ecofriendly iconic stadiums,
some that will be able to host up to 80,000 people". Another one in the
website"http://www.lifeinqatar.com/Pages/en/article/living/interesting–facts–about–qatar.html"
claims " Football and soccer is one of Qatar's most popular sports..." Qatar's religion is muslim, the
main languages are Arabic and some of English. According to the website
"http://travel.nationalgeographic.com/travel/countries/qatar–facts/"

Pestle Analysis
"Internal and External environmental audit" of the automobile industry in the UK using PESTEL
and SWOT frameworks.
Britain's automobile industry dates back to the late 19th century, when Daimler began
manufacturing cars. Today, the UK is a major automobile and automobile part manufacturing hub
and home to seven major car manufacturers. It produces a wide range of standard specification,
premium and specialist vehicles, including Formula One cars and sports vehicles.
An analysis of the industry using the PESTEL (Political, Economic, Social, Technological,
Environmental and Legal) framework is carried out below:
Political: The automotive industry has always received political support on account of several
factors such as employment ... Show more content on Helpwriting.net ...
The industry has made significant progress in innovations in fuel alternatives, fuel–efficient cars and
tyre pressure monitoring in a bid to conserve fuel. Manufacturers also arrange to recycle End of Life
vehicles (ELVs) which have been scrapped. Besides recycling of waste, this solves landfill
problems.
Legislation: The automobile industry is subject to national, international and EU regulations
concerning environmental issues discussed earlier, manufacturing and safety standards. From 2014,
cars manufactured in the UK must be equipped with Electronic Stability Control (ESC) mechanism
in order to control skidding. Another initiative which will also help to increase fuel efficiency and
prevent accidents, the Tyre Pressure Monitoring System (TPMS) will serve to alert drivers to sub–
optimal tyre pressure. All car brands need to be SENTA approved – a uniform EU standard without
which vehicles can neither be sold nor registered. Manufacturers can also avail tax credits for
adopting and adhering with emission norms.
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
Strengths: The main strengths of the industry are an extended manufacturing base, availability of
skilled workers and membership of the EU. The absence of trade barriers between EU member
countries facilitates exports, a significant fact since customs duties account for as much as 20 per
cent of the vehicle cost. The country also has the technological expertise and infrastructure to make
a wide

Hofstede's Five Dimenstions
Video Assignment
Hofstede's Framework of Five Dimensions to a Specific Culture
Hall's four Dimensions of High and Low Context Cultures
Bill Dunning
Management 637 Comparative International Management
4/14/2011
Introduction
This paper applies Hall and Hofstede's cultural frameworks to two video's that involve doing
business in foreign countries. Hofstede's five dimensions of culture are Power Distance,
Individualism and Collectivism, Uncertainty Avoidance, Career Success/Quality of Life
(Masculinity and Femininity) and Confucian Dynamism. Hall's four dimensions of high and low
context frameworks to culture are Relationship, Time, Communication and Space. Each video is
analyzed for behaviors and statements that correspond ... Show more content on Helpwriting.net ...
In Singapore, the head of family owned businesses is the only decision maker. Success, prosperity
and acquiring education are virtuous behaviors in Singapore. Business cards include academic
degrees and are handled with care, using both hands which show respect for the one giving it. The
"golden rule" must prevail in Singapore. Phangshai or harmony is of great importance. The elements
of harmony can be very detailed, including the setting in a conference room, how chairs are
arranged, or even how the building faces.
Hall's High or Low Context Cultures
Singapore appears to be a high context cultures as outlined below: 1. Relationships
Relationship is more important than bottom line. There should be no clear winner or losers in
business transactions. Negotiations must be conducted in a non–confrontational manner and result in
a "win–win" for both parties. 2. Time
Singapore has a long–term business perspective. Relationships must develop before business can
take place. 3. Communications
Communications in Singapore are somewhat implicit. Saying yes doesn't necessary mean yes. It
could be yes, I hear you but I don't agree. One needs to probe and ask questions to ensure the
meaning. 4. Space
Space is clearly divided between in–groups and out groups.

Video Two: Doing business in Argentina
Overview
What Spanish speaking Country whose name means silver is only 1/8th the size of the United States
but has the 8th largest population in

How Successful Is Singapore in the Sporting Industry
I. Introduction
The body of this report is divided into two main sections. The first part addresses the main sports
development in Singapore and the second assesses these developments and sheds light on problems
encountered in the related developments.
II. Sports Development in Singapore
Much of Singapore's economic success has been attributed to its status as a world–class commercial
and trading centre. In the past century, the government has focused most of the nation's policies to
boost its economy and establish the country's reputation in the global market. There were sparse
efforts to refine plans and raise its sports profile. The report from the Committee of Sporting
Singapore (CoSS) in 2001 stated that sports in ... Show more content on Helpwriting.net ...
2. The World Stage and Gaining International Recognition
The 21st century marked a great sporting decade for Singapore as the country gained many
opportunities to showcase herself globally. The most evident milestone came when Singapore won
the bid to host the 117th International Olympic Committee (IOC) session in 2005. The nation
displayed its capability to organise international events with great efficiency and impressed the
delegates from around the world. Thereafter, it was announced in 2008 that Singapore won the bid
to host in the inaugural Youth Olympic Games.
In the years that followed, Singapore has attracted major sporting events such as the Formula One
Grand Prix sole night race, the first Asian Youth Games and other World tournaments of various
sports such as Badminton, Netball and Table Tennis are scheduled to be held later this year. Such
international spotlight on the nation inspires and challenges the local athletes to put their best foot
forward in pursuit of sports excellence.
2. Nurturing Athletes for Sports Excellence
The committee has initiated several programs to groom athletes in achieving sports excellence.
These include the Foreign Sports Talent Scheme (FST) and the Sports Excellence Talent Elite
Athlete Management (spexTEAM) program. The FST is a scheme where sports officials scout for
non–Singaporeans who have potential sport talents and facilitate their migration to the

Air Asia Company Profile
Air Asia Berhad Background
Founded : 1993
Hubs : Kuala Lumpur International Airport
Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang
International Airport
Subsidiaries:
* Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix
Fleet size : 103 (+ 121 orders)
Destinations : 70 in 19 countries
Company slogan : Now Everyone Can Fly
Parent company : Tune Group
Headquarters Registered office : Petaling Jaya, Selangor
Head office : Kuala Lumpur International Airport Sepang, Selangor
Key people : Tony Fernandes (CEO) Azran Osman Rani
Revenue ▲ RM 2.635 billion (2008)
Operating income ▼ RM –416 million (2008)
Net income ... Show more content on Helpwriting.net ...
The routes were transferred back to new Malaysia Airlines subsidiary in East Malaysia, MASwings
from August 2007 since they were pulling down profits.
Asian expansion
On 27 December 2006, AirAsia's CEO Tony Fernandes unveiled a five–year plan to further enhance
its presence in Asia.[7] In the plan, AirAsia will strengthen and enhance its route network by
connecting all the existing cities in the region and expanding further into Indochina, Indonesia,
Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its
hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia.
Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit
18 million by end–2007.
From September 2007, AirAsia's Kuala Lumpur hub is fully operated with A320s while Thai
AirAsia received its first Airbus A320 in October 2007. Indonesia AirAsia received its first Airbus
by January 2008.

Air Asia Group destinations
List of AirAsia destinations and its subsidiaries including Indonesia AirAsia, Thai AirAsia, AirAsia
X currently flies to, as of October 2010.
The individual AirAsia airlines are * AK = AirAsia * D7 = AirAsia X * FD = Thai AirAsia * QZ =
Indonesia AirAsia
Asia
East Asia
People's Republic of China
Chengdu – Chengdu Shuangliu International Airport (D7)
Guangzhou – Guangzhou Baiyun

E-Commerce Air Asia
TABLES OF CONTENTS
1.0
Introduction
2.0
Importance of e–Commerce and m–Commerce
3.0
Corporate Appraisal
4.0
Competitive Advantages
5.0
m–Commerce
5.1 Differences of m–Commerce & e–Commerce
6.0
Recommendations
6.1 Benefit of Microsoft Vista and m–Commerce to AirAsia
6.2 Benefit of Microsoft Vista and m–Commerce to Customers
7.0
Conclusions
APPENDIX
REFERENCES
1.0 Introduction
Purcel and Toland (2004, 241) said "Internet and Communication Technology offer the opportunity
to reduce the barriers of distance, and give.... countries better access to global economy". This is
where e–Commerce comes into picture which covers electronics trading of goods and services,
electronic fund transfer, online procurement, direct ... Show more content on Helpwriting.net ...
Porter argued that the organization can be divided into a series of primary value adding activities
and supporting activities. The primary activities include:– Inbound logistic, Operation, Outbound
logistic, Marketing and sales, and Services. The support activities include:– Procurement,
Technology development, Human resources management, and Firm infrastructure.
Porter's Value Chain will be used as internal scanning to analyze the strength and weakness for
AirAsia systematically by analyzing all 9 activities.
a) Inbound Logistics

AirAsia has placed an order of 175 units Airbus A320 to service its routes (AirAsia Berhad 2007
Annual Report). Airbus A320 is less fuel consumption compared to Boeing 737–300 aircraft.
Ultimately Boeing 737–300 to be retired and replace with Airbus A320 to overcome the increase of
oil price by structurally reduce cost and enhance customer services with better quality aircraft.
AirAsia pursue simplicity in operation by operating a single aircraft fleet. All the aircraft can share
to use the same tool, spare parts and same skilled manpower for maintenance and repair purpose;
compared to maintaining different aircraft, it may need many different special tool, spare part and
required more manpower for different aircraft. This will help to reduce the stock of part
maintenance, less training for employee and servicing cost.
b) Operation

Economic Issues Of Nike
Nike, Inc. which is based in Beaverton, Oregon is the biggest and most successful brand in retail and
sports. (History of Nike – KicksOnFire.com).The brand is so successful that it holds over 60%
market share in the industry. Nike was first known as Blue Ribbon Sports and was established in
1964. It was originally deal by a Japanese shoe maker Onitsuka Tiger (now known as ASICS). It
only formally become Nike Inc. in 1971. It was started by a track and field coach, Bill Bowerman
and Phil Knight, a runner from Portland who was enrolled in the University of Oregon. (Business
Insider, 2014) Till date, The Nike Global team has employees in six continents and around 53
countries. They have more than 750 stores around the globe (Company Profile – ... Show more
content on Helpwriting.net ...
Social factors such as demographics and lifestyle impacts the way Nike Inc runs its current business
and set plans for future visions. In Singapore, dated June 2014, there were 3.87 million residents
with a number of 3.34 million of Singapore residents. Singapore's population saw a growth and it
remained stable. The average age in Singapore population is at 38 years in 2013. (Department Of
Statistics Singapore, n.d.).
Lifestyle of the people living in Singapore as well plays a huge role for Nike Inc. As said by Dr
Amy Khor, Minister of State for Health and Manpower for the Asia's Ist Annual Invitational
Leadership Conference and Educational Initiative for Food Service and Healthcare, "more and more
Singaporeans are becoming health– conscious". (Ministry of Health Singapore, November 28,
2012). Diet and health are getting more apparent and the demand for fitness clubs are going up. This
demand gave Nike an opportunity to create more awareness on the sports apparels, shoes and
equipment that will complement their healthy

Case Study Of Puma
Introduction Puma is a German multinational company founded in 1948. It sells a range of
sportswear products from footwear, apparels to accessories. The products are distributed in more
than 120 countries and the company uses outsourced manufacturing facilities in more than 40
countries (Santjer & Neuber. 2014). In 2013, Puma introduced a new mission statement, "To be the
Fastest Sports Brand in the world", showing their ambition in increasing the organization's
efficiency, optimizing distribution quality and improvement of product engine. Puma focuses on
marketing itself as a leading sports lifestyle brand, through providing sponsorships for professional
athletes such as Usain Bolt and Segio Aguero (Puma, 2013). Their recent announcement of a
partnership deal with American pop singer Rihanna shows their efforts in increasing the appeal of
different customer segments, in particular their women's products for this case (Millington, 2014). ...
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This paper will be exploring Puma's entry into the Singapore market through Pestel and Porter 5
forces, followed by strategic recommendations. Pestel

Singapore- Essay
SINGAPORE Table of Contents Introduction3–4 The Education in Singapore5 School grades6 Top
Universities 7 Scholarship 8 Government Scholarship9 Private funds9 The government of
Singapore10–11 Ministries and responsibilities of ministers12 Culture and truism 13–15 language16
religion16–19 art20–21 The economy in Singapore21–22 budgeting and planning22 Labor23
Foreign labor23 Trading partner24 Currency, trade and investment regulation 25 Financial Center
Development25 Singapore's GDP and import and export 26–28 The Environment of Singapore 28
Climate overview28–29 Singapore's Geography29 Conclusion30 References31 Introduction
Republic of Singapore is a Southeast Asian island city–state off the southern ... Show more content
on Helpwriting.net ...
In 2000 the Compulsory Education Act codified compulsory education for children of primary
school age (excepting those with disabilities),[5] and made it a criminal offence for parents to fail to
enroll their children in school and ensure their regular attendance.[6]Exemptions are allowed for
homeschooling or full–time religious institutions, but parents must apply for exemption from the
Ministry of Education and meet a minimum benchmark.[7] The main language of instruction in
Singapore is English, which was officially designated the first language within the local education
system in 1987.[8] English is the first language learned by half the children by the time they reach
preschool age and becomes the primary medium of instruction by the time they reach primary
school. Although Malay, Mandarin Chinese and Tamil are also official languages, English is the
language of instruction for nearly all subjects except the official Mother Tongue languages and the
literatures of those languages; these are generally not taught in English, although there is provision
for the use of English at the initial stages. Certain schools, such as secondary schools under the
Special Assistance Plan (SAP), encourage a richer use of the mother tongue and may occasionally
teach subjects in Mandarin Chinese. A few

The Impact Of The Commonwealth Games 2016
Based on the regional and national economic impact, environmental impact, social impact and best
of government funds. It is the evidence that allows the government to decide to be held the
Commonwealth Games 2018 at Gold Coast. At the moment, the money that the government spend
on the construction are billion dollars but it can create more than 10000 jobs for the Australian and
other potential benefit that the government will get in the future are very big. Because based on the
game the Government have tight the relationship with 53 countries around the world and most of the
country are from European. At the money that the government have spent on the rail and road
transport are successful and satisficed for the Australian they spend 74.7 ... Show more content on
Helpwriting.net ...
Further about environment impact GC2018 is leveraged to encourage Australian and Gold Coast
communities to implement more sustainable practices, such as reuse and recycling. If the Australia
get practices and learn more about environmental Protection. There will be a positive externality as
the recycling it can savage the material and protecting the environment. In addition, it can be saving
the money. Recycling is very important as waste has a huge negative impact on the natural
environment. Harmful chemicals and greenhouse gasses are released from rubbish in landfill sites.
Recycling helps to reduce the pollution caused by waste. As recycling saves energy, it also reduces
greenhouse gas emissions, which helps to tackle climate change. One of the decision that the
government have make is the Queensland Government, in partnership with the City of Gold Coast,
designed Trade 2018 is to strengthen trade and investment ties across the Commonwealth and boost
the City of Gold Coast's and Queensland's international business profile. The program will focus on
seven priority Commonwealth markets – United Kingdom, Canada, India, Singapore, Malaysia,
New Zealand and Papua New Guinea. Central to this aspiration is Trade 2018 which focuses
identifying and attracting investment to the Gold Coast Health and Knowledge Precinct (GCHKP)
and profiling Queensland's wider capability in this area. An Investor event was held in London on
15 March to highlight the Precinct and

Gold's Gym Expansion to Asia
[pic]
GOLD'S GYM – PROPOSED EXPANSION TO ASIA
Table of contents
Page
1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04
2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05
3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17
4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18
5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21
6. Analysis of the market mix _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 26
7. Trade agreements and laws affecting the expansion _ _ _ _ _ _ 32
8. Market entry strategy and recommendations _ _ _ _ _ _ _ _ _ _ 36
9. Bibliography and ... Show more content on Helpwriting.net ...
10. We arrived at a cumulative score base score based on the scores of the 3 analysis above.
Note: – At the start of the analysis we used diamond theory by Prof. Michael Porter to answer the
million dollar question? Should Gold's Gym concentrate expanding across borders if so? If so, does
it have the necessary competencies to achieve that?
We have concentrated more on political analysis because of the novelty of the operation.
Political/Legal Analysis

1. Political Stability
Political uncertainty/instability is considered an investor's worst nightmare. This influences the
Foreign Direct Investment (FDI) by companies in to a particular country.
With permission from Price Waterhouse Coopers (PWC), we used Political Hotspots Map software
(created by PWC in collaboration with Eurasia Group) to identify the political risks of a country.
Link to the Political Hotspots Map –
http://www.pwc.com/images/gx/eng/about/svcs/advisory/pwceurasia/index.html
Singapore received a score of 6/6 with a high political stability rating. Malaysia received a score of
3/6 with a medium–low political stability rating due to recent political uncertainties. Indonesia
received a score of 2/6 with low political stability rating.
Political stability results in extension of government policies which enable companies to predict and
adapt to the environment well.
2. Extension of

Globalisation Is a Blessing for Singapore
"Globalisation has been a blessing for Singapore's development."
The world we live in today is characterised by globalised markets and a merciless pace of change.
Powered by relentless technological advances, the forces of globalization have undoubtedly driven
the ever–accelerating expansion in economic activity and capital flows, even opening previously
closed sectors and countries. The economies of countries are becoming increasingly integrated with
one another. Indeed, living in today's globalised era, no country has been untouched by the
expanding and influential force of globalization. Singapore is no exception, as evidenced by her
miraculous evolution from a mere fishing village in the past to the cosmopolitan and vibrant ...
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Another benefit is the improved standard of living in Singapore. HDB flats ––––even
condominiums––––– have replaced the dilapidated slums that used to be commonplace when
Singapore was merely a fishing village. With the improvement in the transportation system, MRT
stations and the Port of Singapore, including the Circle Line, were established, leading to an
increased convenience in travelling. Even the Singapore Changi Airport has been recognised by the
global cargo industry as the Best Airport in Asia. It is no wonder that Singapore emerged as Asia's
best location to live, work and play in the Mercer 2008 Quality of Living survey.
Yet, there are Singaporeans who argue that globalization has hindered their country's development,
placing doubts on whether their fellow Singaporeans will still remain rooted to their nation after
migrating to other countries. Whilst Singaporeans venture for jobs overseas, foreigners will also
migrate to work in Singapore, some of whom have decided to become Permanent Residents (PRs).
With these foreigners bringing their own cultures and values, together with the exodus of local
Singaporeans, social cohesion may be adversely affected. Singaporeans have also expressed concern
over the issue of a sense of national identity. The issue of the

E-Government Essay
HUONG HAAND KEN COGHILL
E–Government in Singapore – A Swot and Pest Analysis
HUONG HA Department of Management, Monash University, Australia
Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management, Monash
University, Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT
This paper aims to review and evaluate the vision, the objectives and the strategic framework of e–
Government in Singapore. Rapidity, Reliability, Efficiency, Cost–effectiveness, Customer–
orientation and Accessibility are the main guidelines for the development of egovernment in
Singapore in order to provide quality services to users in the digital economy. There are five thrusts
and six programs of egovernance in Singapore. The development of e–Government ... Show more
104
ASIA–PACIFIC SOCIAL SCIENCE REVIEW
HUONG HAAND KEN COGHILL
E–Government in Singapore
The Vision of E–Government E–Government is defined as the use of information technology, in
particular the Internet, to deliver public services in a much more convenient, customer–oriented,
costeffective, and altogether different and better way. [Holmes, 2001 cited in Hughes (2003: 182)]
The concept of e–Government is enhanced by the vision of the Singaporean government, which is to
become a world leader in e–Government and to better serve the community and the nation (IDA
2004). The Singaporean government has engaged e–Government to re–examine(s) the organising
principles of bureaucracy and governance, re–define(s) the objectives and deliverables of
government and re–deploy(s) the resources available. (Mahizhnan and Andiappan 2002: 250)
It is not only the addition of an "e" to the word "government" (Khaw 2002: 3) that has caused e–
Government to flourish. The government has had to challenge itself and to change the ways it thinks
and operates in order to continually develop, sustain and improve the operational processes of the
public services (IDA 2000). The Objectives of e–Government Due to advanced technology and the
high level of investment in Research & Development (R&D) since the 1980s, Singapore has gained
a reputation as a regional technology–hub and has nurtured an ambition to become the world

Globalization : Case Study
Globalization: Case Study
MGT 3120 Prof. Banai
Brandon Klein, Julia Leung, Craig Livorsi, Jovany Mujica When you think of Harley–Davidson,
you think of an all–American male riding on the open roads of the United States. It is an iconic
American brand and well known to exude confidence and "cool". However, with a vibrant history in
the American culture, Harley–Davidson soon reached a point where they needed to expand their
company. They needed to globalize their version of "American adventure" and sell that to the rest of
the world, and they were able to do so by insourcing, outsourcing, exporting, and global sourcing.
"International business is done by global sourcing, import/export, licensing, and franchising"
(Schemerhorn). By encompassing all of these details into their financial plans, Harley–Davidson
was able to encompass globalization.
Harley–Davidson understands that its demographic care that they are an American brand. According
to Bloomberg Business, "...many consumers – in Europe, Latin America, and now even China...will
pay a significant premium to own a "Hog". Harley–Davidson maintains multiple facilities through
the United States – Wisconsin, Ohio, Missouri, Florida, Pennsylvania, and Illinois. These facilities
provide jobs to everyday Americans. They have multiple factory locations throughout the United
States and even provide behind–the–scenes tours to visitors to see how a Harley is made. "Prior to
WWII, Harley–Davidson's were created in Japan under permit

Etihad Airways Marketing Mix (Case Study)
Etihad Airways Etihad Airways is considered as one of the youngest airlines in the world, yet it
managed to seize a leading place within the aviation industry. Etihad Airways received the 2008
Marketing Award of the "Airline Strategy Awards", one of the most recognized awards in the
industry, just five years after starting commercial operations, followed by many international
awards. This early success can be attributed to the marketing strategy employed by Etihad, which
resulted in creating a strong brand associated with a high quality service. Etihad's marketing strategy
focused on creating new innovative services in every touch point with the customers. This report
will focus on Etihad's marketing strategy, which enabled the airlines ... Show more content on
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Etihad Airways on its fleet determined to Abu Dhabi Australia route, consists of, sevenA340–600
Airbus with 292 passenger capacity, and V Australia the international carrier of Virgin Blue with its
three Boeing 777–300ER, considering the total costs for the flight, as the homogenous fleet will
have lower operating costs that would have effect on the fare price. For that reason, Etihad has to fill
most of the seats on the plane in sense of covering the operational costs. Depending in two
variables: 'Load factor' the plane seating capacity that is actually sold, whereas, it was 74% for this
route in the last year, and 'Yields' the revenue obtained for flying one passenger over one kilometer,
while it increased by 20.1% year on year. Hence, using the load factor by Etihad as an indicator by
its marketing department supporting its pricing strategy, hence the high load factor over (85%) is
considered as a sign for Etihad to focus on low yields. For instance, by offering lower prices for this
route, as the number of seats sold goes up depending on the effectiveness of its promotion activities
the fare goes down. However, it has to cover up the operational cost either by high or low fare prices
for its profitability. Moreover, usually it happens that two passengers

Hollister Essay
UNIVERSITY OF LA VERNE La Verne, California Hollister Co. Business Feasibility Study Bus
581 – Managing in a Global Economy Dr. Omid E. Furutan Group 2 Wenjia Li Li Ji Kun–Yi Lin
Hsiang–Yi Liu Xing Long October, 2012 Table of content Hollister Co. Business Overview 4
Foreign market expanding motivation 4 Three countries study: Japan, Singapore and Hong Kong 6
Japan 6 Singapore 9 Hong Kong 14 Singapore 17 Marketing 17 Human Resource management 19
Human Resource Management Practice 19 Human Resource Management Style ... Show more
Asia's fashion and apparel market will continue to grow at a healthy clip through 2011–2015. The
reason why we focus on Asia area is because as forecast last year, clothing demand in Asia is higher
than the demand in Western Europe and North America in 2011 [Appendix 2]. "Many economists
predict that demand will be driven by rising personal disposable income levels and an increased
focus on fashion apparel, especially in the main cities." Said by Carrie Yu. As we known, many
foreign apparel brands are already present in Asia, and they will spread steadily. Here we have a
figure to show the market demand growth in different Asia countries [Appendix 3]. After analysis
the data and GDP per person at purchasing–power parity [Appendix 4], we choose three countries–
Japan, Singapore and Hong Kong–that are good for Hollister to expand in. Three Study Countries:
Singapore, Japan and Hong Kong Japan Our first choice is Japan. Here we have two reasons to
support our idea. First of all, it goes without saying that Japan is one of the most potential countries
in Asia. For years, Japan has been Asia 's richest and most powerful economy. It was the first Asian
economy to industrialize, and the emerging Asian tigers–Hong Kong, Singapore, South Korea.
There are three advantages for Japan to become a good expansion country. Firstly, the economy of
Japan is the third largest national economy in the world after the United States and the People 's
Republic

Marketing Strategy Of Lululemon Athletica Inc.
Executive Summary
The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel
retailer, whose main objective is building a community with a healthy lifestyle. Lululemon's target
market is middle/upper class 30–year–old woman. The brand is positioned as a premium high
fashion brand for the athletic community. Some of Lululemon's main competitors include Nike,
Under Armour and Gap.
Some of the key findings were:
Limited global brand awareness due to a lack of exposure to a large market because of the use of
grassroot marketing tactics
Unclear brand image: made many changes that have strayed from their main brand image and focus.
Misuse of some secondary associations and inability to promote ... Show more content on
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Lululemon prides itself on the innovation of the functionality and style of its product line, such as
using "moisture wicking" fabric that essentially transfers the moisture from the skin to the fabric, in
order to allow it to evaporate quicker. Lululemon's target market was initially women but expanded
to target men and female youth.
Lululemon's success is due to its innovation in technology and fashion, as well as their use of
community based marketing, and excellent customer focus. The company has positioned itself as a
health conscience and fun brand that now operates 280 stores in North America, New Zealand,
Australia, United Kingdom, and Singapore (Lululemon 10K).
Competitors/Industry
The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing
have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global
Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have
increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as
"activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market"
(Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into
people's daily apparel. (Refer to Appendix Table 1) Huffington post noted, "people are wearing
trendy workout clothes all day, every

The Pros And Cons Of IR In Singapore
Introduction:
Global City – Its simple definition is that it is a city that is an important nodal point in the global
economic system.
Singapore is both a city and a nation–state. This complicates matters. Most foreigners think of
Singapore simply as a city. But most Singaporeans think of Singapore in national terms. This, by
default, has had the unintended side effect of causing some fissures in the national fabric. It is
possible to be both a global city and a nation–state. But it could be argued that the global city project
pursued by Singapore has come at a heavy price for the nation–building project.
In order to create a "buzz" to acquire attentions of mass population from around the world,
Singapore has open their doors ... Show more content on Helpwriting.net ...
Taxi etc.
IR Approval Process:
Since there was controversies among public and members of ministry in establishing IR in
Singapore, the government had to go with a specific process to evaluate the pro and cons in
establishing IR.
As a first step on this, the government had called for a Request for Concepts (RFC). This is a
process whereby interested bidders would present concept proposals for the IR. There is no
compulsion for the government to agree to whatever said RFC. If the government feels that the IR
concept is not feasible or positive, the government had all the rights to say No.
The result of RFC was a success. Many of the bidders were leading companies in the industry which
had built high quality IRs elsewhere, and had solid track records and international reputations to
protect. This helped Ministers to understand the concept of IR better.
The economic point of view for IR establishment not only viable in Singapore but there was a major
market opportunity waiting to be tapped. However an idea which has great positive impact cannot
be encouraged. Singapore needs to check on Social issues too in addition to this.

For this they proposed 5 methods in minimize the social impact created by the establishment of IR
in

How Chinese Dominated Sports Played the Role of...
The amusement parks played a nostalgic role amongst the Chinese Singaporeans for their total
entertainment experiences. However, in Gay World Amusement Park, its indoor stadium is
sentimental to many Chinese Singaporeans. Over the years, Singapore had advocated towards being
a world class sporting arena, especially with the hosting of Youth Olympic Game in 2010 and the
opening of the new Sporting Hub this year. To see the development of sports over the years, this
paper tries to understand how Chinese dominated Sports such as Basketball and Table tennis played
the role of entertaining the Chinese community between 1970s and 1980s.
Tutorial Group: D5 Introduction
In modern day Singapore, entertainments are easily available, especially ... Show more content on
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They provided a communal platform for the multi–dialect Chinese community to come together for
leisure.
Interestingly, the introduction of the amusement parks in Singapore got influenced from China in the
early days when amusement parks were originated from Shanghai (Chan and Yung, 2005). This
demonstrates the connection between the Chinese Singaporeans and the Chinese community from
Mainland China. In addition, it is mesmerizing to scrutinize how the introduction of the amusement
parks were well–accepted by the local community, through transformation and localization of the
parks for the multi–cultural Singaporeans.
Gay World Amusement Park
Gay World Amusement Park was opened in 1937 by George Lee on a plot of land between Geylang
and Mountbatten Roads (Thimbuktu, 2011). Unlike the other two amusement parks, Gay World
Amusement Park was a sporting arena. It was famously known for its octagonal shaped indoor
stadium, known as Gay World stadium or Geylang Indoor Stadium, in which it was the largest
sheltered stadium in Southeast Asia (Omar and Rahman, 2005). According to the photograph
(Figure 1) from National Archives of Singapore, the satellite imagery of the site showed a prominent
octagonal shaped ring situated in the amusement park. In addition, from the imagery, the site
labelled with a letter "F" was where Gay World Hotel located. Gay World Hotel was located at the
opposite of the Amusement park.

Hotels Analysis
Table of Contents Introduction 5 External Environment Analysis 7 Internal Environment Analysis
10 Porter's Five Forces 13 Tows Matrix 15 Overview of Financial Performance 16 Boston
Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods
of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23
Table of Figures Figure 1: Economic
Survey–––––––––––––––––––––––––––––––––––––––––––––––7 Figure 2: Visitor
Arrivals–––––––––––––––––––––––––––––––––––––––––––––––––––––8 Figure 3: Top 15
Markets––––––––––––––––––––––––––––––––––––––––––––––––––––8 Figure 4: Porter's five
Forces–––––––––––––––––––––––––––––––––––––––––––––––13 Figure 5: TOWS ... Show more
Singapore is an extremely safe place by any standard(Jennifer, 2009), because the government
carried out strict punishment for those who violates laws. It's a efficient way to reduce the rate of
crime. Since 1970, Hilton Singapore was supported by government to serve for their customer.
Economic analysis The Singapore economy has experienced one of the highest rates of growth in
the world over the past three decades(Ramkishen S. Rajan, 2009). The figure below indicates the
national income like GDP and labour market during 2006 to 2009. Figure 1: Economic Survey [pic]
[pic] (Source: Ministry of Trade and Industry, Annual Statistics, 2006–2009) Compareing with
2008, the unemployment rate increased by 3% in 2009 and the Gross Domestic Products (GDP) of
Singapore declined about S$8,500 million from 2008 to 2009(Ministry of Trade and Industry, 2009).
At the end of 2009, although GDP is less than that in 2008, it can be found the labour force and
employed persons these two sector becomes a grow trend. The average rate of unemployment rate
shows the economy still not revived. It illustrates the number of changes in employment slumped
about 75%. Social analysis Except for a small number of indigenous Malays and Orang Laut, the
population of Singapore which grew under British rule were immigrants from the immediate region,
and

Emirates Airlines
9 –7 1 4 –4 3 2
JANUARY 29, 2014
JUAN ALCÁCER
JOHN CLAYTON
Emirates Airline: Connecting the Unconnected
Introduction
Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large
crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official
program launch of the Boeing 777X, a massive new hit thanks to Emirates' record order of 150 new
planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his
thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied
Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers
from Europe, Asia, ... Show more content on Helpwriting.net ...
As the sunset reflected its dying rays on the aircraft on display, he pushed these thoughts to the back
of his mind and returned to the event at hand.
Aviation in the Middle East
The 1980s aviation market in the Middle East was dominated by Gulf Air, a regional carrier backed
by the states of Bahrain, Oman, Qatar, and the emirate of Abu Dhabi. While several European
carriers serviced the region, the overall market was small and Gulf Air maintained a high market
share. The majority of its flights emanated from its four hub cities to points in the Middle East,
South
Asia, and Europe, primarily on a point–to–point network.
As a non–core city for Gulf Air, Dubai experienced reductions in air service in 1985 that compelled
Dubai's leaders to launch its own airline. Local airline expertise was minimal, so the royal family
commissioned a small team of expatriate airline veterans, helmed by Sir Maurice Flanagan, to
charter the service they named Emirates. Divisional Senior Vice President (SVP) of Corporate
Communications, Marketing & Brand Boutros Boutros remarked, "Locals or expats, management
all had the same outlook and shared mentality, which ultimately helped build a successful and
cohesive executive team."6 Armed with only two planes and $10 million in seed capital provided by
the
Government of Dubai, the airline initially developed a regional focus to connect underserved
markets. Emirates

Industrial Project on Two Public Listed Companies Starhub...
SUPERVISED PROJECT
FM 2038
Group members: 1. Tran Kim Phat (1105008417) 2. Trinh Thi Thuy Tien (1007006997) 3. Le
Quynh Nhu (1008007168) 4. Yudi Hartanto (1203009595) Lecturer: Mr. Willie Thia
Submission date: November 29th 2012
Word calculation: 5123
Table of Contents Executive Summary 3 1. Introduction 4 2.1. Objectives of financial analysis 4 2.2.
Significance of the financial analysis 5 2. Firm, Industry, and Environment 6 3.3. Description of the
firms and its management 6 3.4. Companies' financial highlight 8 3. Evaluation of Financial
Statements 10 4.5. Profitability 10 4.6. Liquidity 12 4.7. Gearing 14 4.8. Investment 17 ... Show
more content on Helpwriting.net ...
A company's accounting department may perform financial statement analysis throughout the year
or at a specific point in time, this refers to the time frame.
Financial statement analysis is a significant business practice because it helps top management
review a corporation's balance sheet and income statement to gauge levels of economic standing and
profitability. Also, financial statement analysis may be pivotal for management to understand levels
of cash receipts and disbursements in corporate operations. A statement of cash flows lists cash
flows related to operating activities, investments and financing transactions. A statement of owners'
equity may help an investor identify a company's shareholders.
2. Firm, Industry, and Environment 3.3. Description of the firm and its management
Starhub Limited
StarHub is Singapore's fully–integrated info–communications company, offering a full range of
information, communications and entertainment services for both consumer and corporate markets.
Moreover, StarHub operates an extensive fixed business network that provides a wide range of data,
voice and wholesale services. Over Singapore's fiber–based Next Generation Nationwide Broadband
Network, StarHub offers a broad range of home and business broadband plans along with a host of
advanced media–rich value–added services.
Launched in 2000, StarHub has become one of Singapore's most innovative info–communications
providers, and the pioneer in 'hubbing' –

Strategic Management in a Global Context
Strategic Management in A Global Context
Instructor: Mark Louis Ulrich
Team Project
By: Amer Nasser
Hanh Nguyen
Lars Boelke
Wila Yu
Airline Industry
History:
The first ever scheduled airline was launched in St. Petersburg, Florida, a city not generally
considered that can boast of an aviation. But on January 1, 1914, the St.
Petersburg–Tampa Airboat Line was born there––the world 's first scheduled airline using winged
aircraft. A plaque on the entrance to St. Petersburg International Airport proclaims: "The Birthplace
of Scheduled Air Transportation."
Since then the industry has faced dramatic growth. Especially in the post WWII period, with the
rising of jet engine planes the number passengers raised from year to year. ... Show more content on
Helpwriting.net ...
Therefore the US Department of Transportation differentiates between, major, national and regional
carriers according to revenue base.
This oligopoly is still controlled by regulatory influences as the opening of slots for foreign carriers
on domestic markets. For example, does the EU and the US currently discuss a reciprocal opening
of their domestic airspace?
Airline Industry Value Chain
INBOUND
LOGISTICS
OPERATIONS OUTBOUND
LOGISTICS
MARKETING
AND SALES
SERVICE
PROCUREMENT
TECHNOLOGY
DEVELOPMENT
HUMAN
RESOURCE

MANAGEMENT
FIRM
INFRASTRUCTURE
Adapted with the permission of Michael E. Porter from Competitive Advantage: Creating and
Sustaining Superior
Performance, copyright 1985 by Michael E. Porter.
–Financial Policy – Accounting –Regulatory Compliance – Legal – Community Affairs
Pilot Training
Safety Training
Agent
Training
In–flight
Training
Baggage Tracking
System
Promotion
Advertising
Advantage
Program
Travel Agent
Programs
Group Sales
Ticket Counter
Operations
Gate Operations
Aircraft
Operations
On–board Service
Baggage Handling
Ticket Offices
Route Selection
Passenger Service
System
Yield Management
System (Pricing)
Fuel
Flight Scheduling
Crew Scheduling
Facilities Planning
Aircraft Acquisition
Information Technology
Communications
Product
Development
Market Research
Lost Baggage Service

Complaint Follow–up
Baggage System
Flight

Industrial Project on Two Public Listed Companies Starhub...
SUPERVISED PROJECT FM 2038 Group members: 1. Tran Kim Phat (1105008417) 2. Trinh Thi
Thuy Tien (1007006997) 3. Le Quynh Nhu (1008007168) 4. Yudi Hartanto (1203009595) Lecturer:
Mr. Willie Thia Submission date: November 29th 2012 Word calculation: 5123 Table of Contents
Executive Summary 3 1. Introduction 4 2.1. Objectives of financial analysis 4 2.2. Significance of
the financial analysis 5 2. Firm, Industry, and Environment 6 3.3. Description of the firms and its
management 6 3.4. Companies' financial highlight 8 3. Evaluation of Financial Statements 10 4.5.
Profitability 10 4.6. Liquidity 12 4.7. Gearing 14 4.8. Investment 17 4. SWOT Analysis 20 ... Show
more content on Helpwriting.net ...
Singtel's Management: * Chua Sock Koong – Group Chief Executive Officer * Bill Chang – Chief
Executive Officer, Group Enterprise * Allen Lew – Chief Executive Officer, Group Digital Life, and
Country Chief Officer Singapore * Jeann Low – Group Chief Financial Officer * Paul O'Sullivan –
Chief Executive Officer, Group Consumer, and Country Chief Officer Australia * Aileen Tan –
Group Director Human Resources * Wu Choy Peng – Group Chief Information Officer 3.4.
Financial highlight Starhub Limited The company's revenue grew up $74 million, as at 3.3%, in
2011 compared to the year 2010. (Source: Starhub Annual Report FY2010–2011) Free cash flow
increased significantly $52 million, as at 13%, in 2011 compared to the year 2010. Singapore
Telecommunication Limited Singtel's operation revenue rose up to 7%, or $1200 million, in the FY
10–11 compared to the FY 09–10. (Source: Singtel Annual Report FY 2010–2011) The company's
free cash flow increased sharply 19%, or $432 million, in the FY 10–11 compared to the FY 09–10.
3. Evaluation of Financial Statements 3.1. Profitability Profitability ratios measure a company's
ability to generate earnings relative to sales, assets and equity. These ratios assess the ability of a
company to generate earnings, profits and cash flows relative to relative to some metric, often the
amount of money invested. They highlight how

About Visakhapatnam
Visakhapatnam ( pronunciation (helpinfo), Telugu: విశాఖపట్టణం) (sometimes spelled as
Vishakhapatnam and often abbreviated to Vizag) is a port city on the southeast coast of India and
often called "The Jewel of the East Coast" . With a population of 2,035,690,[1] and occupying 681
square kilometres (263 sq mi),[2] it is the second largest city in the state of Andhra Pradesh and the
third largest city on the east coast of India (after Chennai and Kolkata). Visakhapatnam is located
625 kilometres (388 mi) east of the state capital, Hyderabad. The city is home to severalstate–owned
heavy industries and a steel plant; it is one of India's largest seaports and has the country's oldest
shipyard. Visakhapatnam has the only natural harbour on the ... Show more content on
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The city corporation plans subways, pedestrian overpasses and flyovers to address traffic problems.
A Bus Rapid Transit System (BRTS) was approved for the city under the JNNURM.[11] This will
make use of dedicated lanes for buses, allowing for an efficient, high–speed mode of transport for
the public, reducing traffic congestion and improving safety. The project is planned for completion
by the end of 2015.
A Metro Rail Project has also been planned by GVMC to arrest chaotic traffic condition on the
steets.
Rail
Visakhapatnam Junction
Visakhapatnam railway station
The first train from Visakhapatnam started in October,1894 . In the beginning, the railway station
was situated at One Town near Old post office, behind Laxmi talkies. Later, in 1968, it was shifted
to its present location and was called Waltair railway station. Later, around 1987, Mr. D.V Subbarao,
the then Mayor of Visakhapatnam, changed the name to Visakhapatnam. The Visakhapatnam
railway station is administered by the East Coast Railway ofIndian Railways. It is on the Chennai
Central–Howrah Station route, although the main line bypasses the Central Station. Duvvada
railway station, a suburban station on the main line (near the Visakhapatnam Steel Plant) is being
developed into a satellite hub to improve train service into the city.
There

Tourism in Thailand
A resort is a place used for relaxation or recreation, attracting visitors for holidays orvacations.
Resorts are places, towns or sometimes commercial establishment operated by a single company.
Such a self–contained resort attempts to provide for most of a vacationer's wants while remaining on
the premises, such as food, drink, lodging, sports, entertainment, and shopping.
Destination resort
A destination resort is a resort that contains, in and of itself, the necessary guest attraction
capabilities–that is to say that a destination resort does not need to be near a destination (town,
historic site, theme park, or other) to attract its public. A commercial establishment at a resort
destination such as a recreational area, a scenic or ... Show more content on Helpwriting.net ...
Because of the extent of amenities offered, a luxury resort is also considered a destination resort.
Megaresorts
The Las Vegas strip in 2009
A Megaresort is a type of destination resort which is of an exceptionally large size, sometimes
featuring large–scale attractions (casino, golf course, theme park, multipleaccommodations).
[citation needed] The hotels and casinos along the Las Vegas Strip are often considered megaresorts
due to their immense size and complexity.
The Walt Disney World Resort is a prominent example of a modern, self–contained commercial
resort. Resorts exist throughout the world, increasingly attracting visitors from around the globe.
Thailand, for instance, has become a popular destination
Tourism is a major economic factor in the Kingdom of Thailand, contributing an estimated 6.7% to
Thailand's GDP in 2007
The tourism industry in Thailand truly took off when US soldiers started to arrive in the 1960s for
Rest and Recuperation (R&R) during the Vietnam war period.[2]Coinciding, international mass
tourism sharply increased during the same period due to the rising standard of living, more people
acquiring more free time and due to improvements in technology making it possible to travel
further, faster, cheaper and in greater numbers, epitomised by the

Future of Colleges
Future Predictions
By 2020, the population of global higher education students is expected to increase by
approximately 21 million to 190 million students. Of those, it is expected that the demand for an
English language–based post–secondary education will increase by 750,000 (Ruby 2013).
Information compiled by Alan Ruby indicated that, of the students in this category it is Canada's
goal to recruit approximately 210,000 students; Australia hopes to obtain around 100,000 students;
the United Kingdom could enroll 30,000 students; if the United States gained its current market
share (18%) of the forecasted 750,000 students, 135,000 students would be enrolled in U.S.
programs (Ruby 2013). Based on these estimates, about 275,000 students ... Show more content on
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Finding a willing entity to provide space or collaboration may prove a complex endeavor (Lane
2013a).
In order to save money and reduce branch start–up time, some institutions have elected to join an
educational hub. These campus hubs are partnerships between several international branch
institutions and share facilities and services such as student residences, food services, libraries, and
medical facilities. Institutions participating in a hub can also benefit from joint branding and
recruiting efforts. The level of cooperating inside each hub will vary; this model may necessitate
compromise regarding an institution's standards and expectations (Stanfield 2013). In one example
of a hub, Education City in Qatar, students are able to cross–register for classes between
participating institutions. This practice could be beneficial to institutions hoping to offer
undergraduate programs (Stanfield 2013).
The wholly owned model is being replaced by a partnership with joint ownership and operation with
a host country university. This model reduces the financial risk of the exporting country
(Homayounpour 2012). China has made is clear that this will be the preferred model for
international branch campuses moving forward. In fact, the Ministry of Education in China
mandates that foreign institutions form a legal partnership with a local Chinese university (Stanfield
2012).
There are instances in which exporting institutions are unencumbered by financial

Gp Essay Mainpoints
GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c.
Government Censorship d. Profit–driven Media e. Advertising f. Private life of public figures g.
Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j.
Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government
and scientist role in science c. Rely too much on technology? d. Nuclear technology e. Genetic
modification f. Right tech for wrong reasons 3. Arts/Culture a. Arts have a future in Singapore? b.
Why pursue Arts? c. Arts and technology d. Uniquely Singapore: Culture 4. Environment a.
Developed vs. ... Show more content on Helpwriting.net ...
Cover page of economist: President Obama at oil spill (cut a lonely figure: portrays the multitude of
problems faced by America and his helplessness in coming up with solutions): Photoshopped
Inherent bias/political slants E.g. Fox news channel headed by Republican supporters often portray
Democrats in a negative light. Fox's anchorman compared the logo of the recent nuclear technology
forums, approved by President Obama, with the Muslim crescent, accusing Obama of having
Muslim inclinations. The logo, in fact, was a representation of the scientific atom and had nothing to
do with religion whatsoever. Government–regulated E.g. With the tight regulations and censorship
procedures on media put in place by the Iranian government in the lead–up to the 2009 Presidential
elections, any news of a manipulated election process would unlikely have reached the larger global
community. It was only with social networking sites like Twitter that Iranian activists could raise the
alert as to possible discrepancies in the re–election of President Ahmadinejad. When the media has
so many other motives, it can hardly be relied on to provide reliable information. The individual, on
the other hand, has less hidden agendas. Mainstream GOOD: Use professional journalists (compared
to

Nation Branding-Best Practices Through Sports, Laws and...
Sports:
Another factor of substantial importance which plays an active role in nation branding is how the
country portrays itself in various sports. Before we look in to the aspects of this, excerpts from the
recent interview with Mr Simon Anholt, the brilliantly caustic, not conventions driven and
outspoken nation branding (or as he prefers, 'policy advisor') expert, by Germany's Deutschland
Magazine about the relationship between sports and nation branding and sportsmen and nation
brands only weeks ahead of the 2010 FIFA World Cup in South Africa is given below in brief. This
presents an insight in to the nation branding as a whole and in to the Sports domain as a measure of
enhancing the brand nation.
Mr. Anholt, you are recognized ... Show more content on Helpwriting.net ...
Hosting the 2006 Soccer World Cup catapulted Germany to the top of the NBI in 2007 and 2008 ...
Yes indeed, but as I predicted, the effect didn't last very long. Enhancing a country's image is a relay
race, not a sprint, and countries need to become obsessive about asking themselves "What do we do
next?" Germany hasn't followed up on its World Cup success, so people are starting to revert to their
previous beliefs about the country. This always happens and it can only be prevented by projecting a
constant, unbroken stream of dramatic evidence that the country deserves the reputation it desires.
Even in countries where Germany did not previously enjoy a great reputation, the country's image
was massively enhanced after what has gone down in the history books as "Germany's summer
fairytale". Does this mean that some elements of the "brand essence" are in fact very volatile, in
other words, nice weather, high spirits, exciting matches is all it takes to change an image? Is it
really that simple?
No, they really aren't volatile at all: quite the contrary. National image is more like a fixed asset than
a liquid capital, and normally can't be changed at all. Nothing could be more difficult than changing
any of these attributes. I have great respect for the way in which Germany managed to "move the
needle" on its image during the World Cup, in exactly the way it wanted to, but it hasn't been able to
make this sustainable. One must distinguish

How Successful Is Singapore in the Sporting Industry
I. Introduction
The body of this report is divided into two main sections. The first part addresses the main sports
development in Singapore and the second assesses these developments and sheds light on problems
encountered in the related developments.
II. Sports Development in Singapore
Much of Singapore's economic success has been attributed to its status as a world–class commercial
and trading centre. In the past century, the government has focused most of the nation's policies to
boost its economy and establish the country's reputation in the global market. There were sparse
efforts to refine plans and raise its sports profile. The report from the Committee of Sporting
Singapore (CoSS) in 2001 stated that sports in Singapore ... Show more content on Helpwriting.net
...
Aside from the Singapore Sports School, schools in Singapore have received funding to step up
sports enrichment programs and sports are no longer confined to being co–curriculum activities or
physical education sessions in the school time table. In some schools, Physical Education has been
introduced as an examinable 'O' level subject. Students are taught to evaluate, plan and perform
various sports, including understanding the advantages and disadvantages of different training
strategies and techniques.
Beyond secondary school education, tertiary institutes also offer sports management and sports
science programs. For example, the Singapore Sports School has tied up with International
Baccalaureate and Republic Polytechnic to offer through–train diploma programs whilst Nanyang
Polytechnic offers the Diploma in Sports & Wellness Management and a degree in Sports
Science Management is offered by the Nanyang Technological University (NTU).
More recently, NTU has announced the setting up of a sports research facility named the Institute
for Sports Research (ISR). It is a collaboration project between the school, the Economic
Development Board (EDB) and England's Loughborough University. Many companies have already
expressed interest in the project as it promises to develop advanced sports related innovations and
technology.
2. Sports Business and Careers
With the government placing emphasis on the sports industry,

Business in Singapore
Doing Business in Singapore
DOING BUSINESS IN SINGAPORE
1
CONTENTS
3 4 11 FOREWORD INTRODUCTION – Getting to know Singapore OVERVIEW OF LEGAL
ENVIRONMENT – Legal Framework – Handling Civil Disputes – Employment – Immigration –
Competition Act – Singapore's Free Trade Agreement (FTAs) STARTING A BUSINESS BANKING
RELATIONSHIP IN SINGAPORE – Introduction to the Financial Landscape in Singapore –
Banking in Singapore – Business Credit Facilities – Business Protection TYPES OF BUSINESS
ORGANISATIONS – Sole Proprietorships and General Partnerships – Limited Liability
Partnerships – Limited Partnerships – Companies – Joint Ventures – Foreign Companies –
Representative Offices – Incorporating a Company – Annual Requirements for ... Show more
Geography
Singapore is an island that lies just off the southern tip of the Malay Peninsula between the South
China Sea and the Indian Ocean. Its strategic location on major sea lanes has provided the country
with an economic importance in Southeast Asia. Singapore is often considered as a base for global
enterprises looking to expand into Asia and Asian enterprises looking for global connectivity.
Located at the heart of Asia, Singapore is sitting at the centre of business opportunities. Having the
four key attributes – Trust, Knowledge, Connected and Life, Singapore is being positioned as an
ideal city to Work, Live and Play. Singapore was ranked first in Mercer's Quality of Living Survey
2009.
ii. Working in Singapore
Singapore has a capitalised mixed economy. Having strong international trade links, Singapore
possesses one of the most open economies for international trade and investment. Singapore offers
foreign investors a pro–business environment, excellent infrastructure, highly–skilled and
cosmopolitan labour force, and a robust legal/judicial system. These competitive factors have set
Singapore apart from other locations, winning several accolades including: § The world's easiest
place to do business (Doing Business 2011 Report, World Bank); § Best Business Environment in
Asia Pacific and world–wide (Country Forecasts, December 2009, Economist Intelligence Unit); §
World leader in foreign trade and investment (The

Tiger Beer Market Plan
1. Executive Summary
Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company's
most iconic product, Tiger Beer, is notably one of Singapore's most successful brands in the world
and is valued at S$820 million.
The lucrative beer industry has attracted numerous foreign beers to vie for the market share in
Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching
maturity, beer companies have to find innovative means to remain competitive to have a profitable
share of the market.
Recently, there have been increasing trends of younger customers consuming alcoholic beverages.
With improvements in economies, education and technology, younger ... Show more content on
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(Asia Pacific Breweries Limited, Corporate Profile)
2.5 Market Trends
2011 proved to be a good year for beer, with a 7% total growth volume, amounting to 108 million
litres. The demand for beer products continue to grow steadily with the escalating trend of social
drinking in Singapore. Previously restricted to venues such as clubs and bars, beer products are
increasingly being consumed at local coffee shops or hawker centres or being purchased off the
shelf. (EuroMonitor International 2011, Beer in Singapore)
2.6 Market Prospect
Beer is expected to post a total volume CAGR of 4% to reach 130 million litres in 2016. As the
social drinking scene in Singapore consistently expands, beer will be able to expect a steady growth.
However, in years to come, Singapore's domestic beer industry will experience a slowdown as beer
in Singapore is reaching maturity. (EuroMonitor International 2011, Beer in Singapore)
2.7 Competitors
In 2011, local company Asia Pacific Breweries dominated the competition with a 64% volume
share. This was due to the overwhelming popularity of its brand, Tiger, which had a 35% volume

share. Tiger Beer faces strong competition, but can vie for higher market share through product
differentiation. Other rivalry brands were Heineken and Carlsberg. The intensity of rivalry helps
decide the extent of the value of brands and products in which will create head–to–head
competition. It also

Advanced Strategy Case : Tesla Motors Inc. Essay
Advanced Strategy Case: Tesla Motors Inc.
Student Name
Course
Institution
Introduction
When you talk about a world leader in electric vehicle (EV) business, there is one name that always
jump right into people's minds. That is Tesla. Tesla Motors Inc. is the world's largest manufacturer
and vendor of electric vehicles (EV) powertrains. The company under a multiyear agreement with
Toyota also supplies full powertrain for Toyota RAV4 EV (Tesla Motors Inc., 2015). Tesla has
expanded its relationships with Mercedes Benz as well. Under the A–Class and Smart for two
programs, Tesla manufactures two brands of electric vehicles for Mercedes Benz. Currently, Tesla
and Mercedes have plans that are already underway to start the development of an M–B vehicle that
has the Tesla powertrain in it. Reports from these two leading car manufactures indicate that the
program will commence sooner than expected.
Elon Musk is the founder, current CEO and Chairman of Tesla Motors Inc. Initially, Tesla Motors
Inc. was known by its first brand, the Tesla Roadster. This is due to the fact that Tesla Model Sedan
is a new brand that hit the market in the year 2012. Tesla Motor declared that they were going to
manufacture the Model S in the year 2009. As it has been confirmed, the company was able to
produce the seven passenger sedan model. This new model was made with the initial intentions of
targeting the larger market. As mentioned, the Model S was able to hit the market as

Case Study Of Tata Communications
1–BACKGROUND AND INCEPTION OF THE COMPANY INCLUDING PROMOTER
Tata Communications is a global company with its roots in the emerging markets. Headquartered in
Mumbai and Singapore, it has more than 8,000 employees across 38 countries. The $3.2 billion
company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is
the flagship telecoms arm of the $103.3 billion Tata Group.
Over the past decade, Tata Communications has evolved from a wholesale service provider serving
the Indian market to a leading provider of A New World of Communications to enterprise customers
and service providers worldwide.
Over the past few years technology has caused significant changes in the way enterprises conduct
business.
The exponential growth of connected devices, emergence of social ... Show more content on
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9. PRODUCT/ SERVICE OF THE COMPANY :
10. COMPETITORS:–
→Bharti Airtel
→Goldstone Infra
→Idea Cellular
→MTNL
→Nettlinx
→NuTek India
→Quadrant Tele
→Reliance Communications
→Suyog Tele

→Tulip Telecom
11. SIZE OF THE COMPANY IN TERMS OF REVENUE:–
12. MARKET SHARE AND GROWTH RATE OF THE COMPANY:–
Market Capitalization 486.45
Total Revenue 4840.35
Revenue growth rate 3.2 billion
13.ANNUAL TURNOVER OF THE COMPANY:–
Standalone in Crores Consolidated in Crores
4,989.88 20,309.80
Revenue growth in 2014–15 is 30.70%
PARTICULARS Mar 15 Mar 14 Mar 13 Mar 12 Mar 11
Profit/Loss Before Tax 1003.27 803.45 656.69 265.12 154.04
Profit/Loss From Continuing Operations 506.29 503.66 500.45 176.12 70.14
Profit/Loss For The Period 506.29 503.66 500.45 176.12 70.14
14.GROSS AND NET PROFIT INCLUDING CAPITAL STRUCTURE:–
Value are in crores.
15.ADDRESS AND HEADQUARTER DETAIL:–
Tata Communications Limited
C21 and C36 Block G,
Bandra Kurla Complex Bandra (East)
City– Mumbai
State– Maharashtra
Email id:help@tatacommunications.com
Web Url:

Openness And Foreign Direct Investment
Openness to foreign direct investment. According to The World Bank (n.d.), "Foreign direct
investment is a category of cross–border investment associated with a resident in one economy
having control or a significant degree of influence on the management of an enterprise that is
resident in another economy." In 2014, the flows of FDI into Qatar reached more than USD 1,040
million See Fig. 1 ("Qatar Foreign Investment," 2016). Qatar is exceptionally open to FDI, as its
objective is to become a world–class leader in terms of its business environment for foreign direct
investment. Over the past several years, this has become a reality by way of improvements made to
the country's infrastructure and the creation of favorable foreign investment ... Show more content
on Helpwriting.net ...
Therefore, we firmly believe that Qatar's winning bid to host the 2022 World Cup, was a strategic
decision designed to attract a large number of foreign investors in future years to come.
FDI laws and regulations. Qatar's investment–stimulating policies are proceeding on a steady basis,
in an effort to protect Qatari–owned companies from significant competition. The chief legislation
governing foreign investment in Qatar is Investment Law No. 13/2000. This law permits foreign
investors to hold 49% of the capital while a Qatari partner holds at least 51%. However, Investment
Law No. 13/2000 provides leeway for 100% ownership with special government approval. This
leeway is limited to investments in certain sectors, including: "agriculture, industry, health,
education, tourism, development and exploitation of natural resources, energy, mining, sports and
entertainment services; and banking and finance" ("Investment Climate," 2015). Significantly, the
investment must contribute to the long–term development of Qatar's human resources and
technology.
In addition to the previously stated Investment Law No. 13/2000, another law which governs FDI is
Law No. 23/2006. This piece of legislature provides foreigners the right of land use over real estate,
in designated 'investment areas,' for the duration of 99 years and is renewable following government
approval ("Investment Climate," 2015). The law also

Research Paper on Singapore
Research Paper on Singapore: Abstract In this paper I will present my research results regarding
Singapore, as well as draw the picture of its marketing environment. I will include the information
about the location, climate, population, religion and culture, official spoken languages, state of
economy and level of technologies, political and legal systems, level of competition and potential
for economic growth. In the conclusion I will highlight advantages and disadvantages of the
Singapore marketing environment. 1. Introduction Singapore is the nation of islands which is
situated on the South of Malay Peninsula. Its area is only 704,0 square kilometers, and it is the
smallest country in Southeast Asia. Its anthem is Majulah Singapura ... Show more content on
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2.4 Languages As I have already mentioned, Singapore has four official languages: English, Tamil,
Mandarin and Malay. It was so historically formed that the official language of Singapore is Malay
and the national anthem is also written in Malay language. English is the administration language of
Singapore and it is mainly British English, but also contain some American English influences.
English remains the first language medium in schools and colleges of the country, and is also the
most widespread language in the literature. All signs and official publications are written in English,
but there are also versions translated into other official languages. But the population doesn't speak
English, but so–called Singlish with Creole characteristics, Chinese dialects, and Indian and Malay
languages. 2.5 Culture To describe the culture of the country in the full extent, it is necessary to
investigate into its cuisine, media, performing arts, sports and recreation, as well as into its
architectural heritage. Singapore cuisine is the bright example of cultural diffusion and diversity of
the country, and Indian, Malay, Chinese and Tamil influences can be observed. Local people enjoy
eating mee poh, bak chor mee, sambal stringray, nasi lemak, satay and chilli crab. All kind of food is
usually served in hawker centers. Food of Singapore is very diverse and includes a lot of seafood
with clams,

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