PC/104 & Small Form Factors 2015 Media Kit

1. 2015
Media Kit
smallformfactors.com
Contents
Editorial Staff and Departments 2
Demographics and Circulation 3
Editorial Calendar 4
Social Media Demographics 5
Contacts 6
E-casts opsy.st/ecastmediakit
E-mag/E-cast Roadmap opsy.st/EmagEcast
Rates opsy.st/2015rates
@sff_mag
smallformfactors.com/facebook
smallformfactors.com/linkedin

2. Editorial Staff and Departments
PC/104 and Small Form Factors is the
authority on miniature building blocks in the
embedded boards and systems industry.
Our editorial content and product data-bases
highlight the growing list of standards-backed
and de facto modules for embedded
designs, including the PC/104 specification
family, COM Express, Qseven, SMARC,
SUMIT, COMIT, and everything in between.
We work with the PC/104 Consortium,
SFF-SIG, and many other consortia and ven-dors
to keep our readership of engineers
informed about changing industry standards
and to promote the development and use of
small form factor products. Editorial features
cover the latest products and application
ideas, analyses of system design consid-erations,
exclusive executive Q&As, and a
detailed look at issues surrounding the Intel
Atom processor and other ultra-low-power
CPUs and chipsets.
Special issues include the Resource Guide
and Buyer’s Guide. The magazine offers
Executive Speakouts on industry trends, as
well as featured white papers in quarterly
E-letters. PC/104 and Small Form Factors
provides substantial coverage of the latest
developments in modular embedded design.
John McHale, Group Editorial Director of Military Embedded
Systems, PC/104 and Small Form Factors, PICMG Systems &
Technology, Signal Processing Design, and VITA Technologies, has
covered the electronics industry for nearly 20 years. During that time
he has led and launched magazines, websites, shows, and e-newslet-ters
focused on the defense sector. He has a Masters of Print
Journalism from Boston University and an undergraduate degree in
Business Management from Albright College.
E-mail John at jmchale@opensystemsmedia.com
Lisa Daigle, Asst. Managing Editor, is responsible for working with con-tributing
authors on technical article submissions from abstract to final
drafts. Lisa has been covering the embedded computing industry since
the mid 1990s when she worked on Computer Design magazine. She
has a BA in English Literature from Assumption College.
E-mail Lisa at ldaigle@opensystemsmedia.com
Amanda Harvey, Assistant Editor, is responsible for online editorial,
proofreading articles, reviewing the layout process, and assisting with
various other editorial tasks. She has a BA in English Literature from
Arizona State University.
E-mail Amanda at aharvey@opensystemsmedia.com
Departments
› PC/104 Consortium
Updates from the chairman on developments in PC/104 technology
and markets.
› Small Form Factor Special Interest Group
The president’s perspective on small form factor board technology
and markets.
› Small Matters
The editor’s perspective on the little things in embedded computing.
› New Products
The smallest, most powerful, and most versatile small form factor products
that have recently impressed the editorial staff.
Features:
› It’s a Small (Form Factor) World
In-depth technical features on small form factor design considerations in hot
market segments.
› The Big Yet Small Picture
Application/system examples and case studies on “big picture” small form
factor topics.
Affiliations

3. Geographic Breakdown
55%
attended an E-cast
34,000
leads generated by
E-casts in 2014
Readers who
choose E-mags
64%
Readers who
choose print
74%
Readers who
choose tablets
28%
61%
participated in
online surveys
70%
downloaded and
read a white paper
in last 12 months
30,000
leads generated by
white papers in 2014
Americas
64%
Europe
25%
Asia
11%
PC/104 and Small Form Factors
Subscribers’ Job Functions
Engineering
Managers
11%
Hardware
Engineer
20%
Software
Engineer
24%
Systems
Engineer
17%
Applications
Engineer
8%
CEO/
Executive
8%
Consultant
9%
PC/104 and Small Form Factors
Reader Markets
17% Transportation
12%
Industrial
22%
Communications
Military
24%
Consumer/PoS
T&M
5%
6%
R&D 3%
Medical
11%
Purchasing Power: What our engineers are buying
Components 18.91%
Boards/Buses 15.1%
Digital ICs 13.7%
Software 16.1%
Communications 19.1%
Medical/Health 12.5%
Automotive 13.2%
Design Tools, including EDA 13.5%
Wireless 13.5%
Avonics/Military 24.7%
Print/Online Circulation
Total Circulation 19,046
Print 10,624
E-mag 8,422
E-letter/E-lert 17,001
Additional E-lert Circulation:
Automotive 25,275
Medical 29,540
Industrial 17,988
Smart Energy 31,226
IoT 50,559
DIY 25,322
FPGA 44,027
Europe 20,111
Asia 17,300

4. Revised 10/16/2014 Dates subject to change
smallformfactors.com | @sff_mag
PC/104 and Small Form Factors 2015 Print and E-letter Editorial Calendar
Editorial Contact: John McHale, Editorial Director, jmchale@opensystemsmedia.com
Lisa Daigle, Assistant Managing Editor, ldaigle@opensystemsmedia.com
Sales/E-cast: Patrick Hopper, Publisher, phopper@opensystemsmedia.com
Due Dates
Editorial Ads
Issue SBCs COMs/SOMs Processor
Architecture Special Edition Trade Shows and Promotions
1st Draft
Print
Close
E-letter
Spring Print
Annual PC/104 and Small Form Factors Resource Guide
Categories: PC/104, SBCs and Boards, COMs and SOMs, SoCs, Interface and Expansion, Storage,
I/O Boards, Mezzanines and Carriers, Processing Units, Complete Systems, Application Specifi c, Packaging, Embedded
Software, Consulting and Engineering Services ESC Boston
AUVSI
1/23
3/6
1/23
–
PC/104 for
Unmanned Systems Rugged Packaging SoCs –
March E-letter Unsolicited articles are welcomed. Please contact jmchale@opensystemsmedia.com or ldaigle@opensystemsmedia.com – – –
3/1
Summer
Signal Processing Design Resource Guide
Categories: DSP Boards, FPGA Boards, I/O Boards, Multifunction Boards, PC/104, COM Express, Other SFF
ESC Silicon Valley
3/20
5/1
3/20
–
Radar Signal
Processing
High Speed Financial
Networks
IoT Sensor Array
Processing
June E-letter Signal Processing Design E-letter – – –
6/1
Fall Print
Executive Q&As
ESC Minneapolis
Intel Developer Forum
ARM Tech Con
6/12
7/24
6/12
Custom Peripheral –
Cards Mobile Platforms ARM vs. 86
October E-letter Unsolicited articles are welcomed. Please contact jmchale@opensystemsmedia.com or ldaigle@opensystemsmedia.com – – –
10/1
PC/104 and Small Form Factor Market Survey – – – –
Winter Print
2016 Buyer’s Guide/Market and Specifi cation Prospectus
Categories: Communications and Networking, Digital Security and Surveillance, Digital Signage and Retail, Energy and
Power Management, Gaming and Infotainment, Industrial Automation and Control, Medical and Instrumentation, Military
and Aerospace, Transportation Embedded World 2015
9/18
10/30
9/18
–
Industrial System
Design Medical System Design FPGAs –
December
E-letter Unsolicited articles are welcomed. Please contact jmchale@opensystemsmedia.com or ldaigle@opensystemsmedia.com – – –
12/1

5. Add OpenSystems Media’s social network to your next campaign
4,980 followers
more than 42,000 engineers world-wide
4,430 followers @dsp_fpga
1,000 followers @picmg_tech
@military_cots
facebook.com/embedded.computing.design
Embedded Computing Design Group
1,720 members
Military Embedded Systems Group
2,713 members
DSP-FPGA Group
3,392 members
3,580 followers
@industrial_mag
9,775 followers
@embedded_mag
1,400 Likes
Small Form Factors Group
FPGA/CPLD Design Group
10,550 members ATCA Advanced Telecom Group
1,345 members
334 members
Industrial Embedded Systems Group
1,287 members
VITA Technologies Group
273 members
RTOS Embedded Channel Group
1,067 members
PICMG Systems & Technology Group
765 members
For more details on using our social network or consulting questions, please contact
Patrick Hopper at phopper@opensystemsmedia.com or call 586-415-6500

6. Contacts
Sales/Marketing
Publisher
Patrick Hopper
phopper@opensystemsmedia.com
Sales Director
Tom Varcie
tvarcie@opensystemsmedia.com
Strategic Account Managers
Rebecca Barker
rbarker@opensystemsmedia.com
281-724-8021
Eric Henry
ehenry@opensystemsmedia.com
785-917-0990
Kathleen Wackowski
kwackowski@opensystemsmedia.com
978-888-7367
Shannon Alo-Mendosa
shannona@opensystemsmedia.com
978-501-9116
Regional Account Managers
Barbara Quinlan – Southwest
bquinlan@opensystemsmedia.com
480-236-8818
Denis Seger – Southern California
dseger@opensystemsmedia.com
760-518-5222
Sydele Starr – Northern California
sstarr@opensystemsmedia.com
775-299-4148
Asia
Elvi Lee – Asia-Pacifi c Sales
elvi@aceforum.com.tw
Europe
James Rhoades-Brown – Europe
james.rhoadesbrown@husonmedia.com
Christian Hoelscher, Account Manager – Europe
christian.hoelscher@husonmedia.com
Gerry Rhoades-Brown, Account Manager – Europe
gerry.rhoadesbrown@husonmedia.com
Accounting
Emily Verhoeks
everhoeks@opensystemsmedia.com
Sales/Marketing Office
30233 Jefferson
St. Clair Shores, MI 48082
586-415-6500 | Fax: 586-415-4882
sales@opensystemsmedia.com
Resources
Subscription Updates
opensystemsmedia.com/subscriptions
Editorial
President
Rosemary Kristoff
rkristoff@opensystemsmedia.com
Executive Vice Presidents
John McHale
jmchale@opensystemsmedia.com
Rich Nass
rnass@opensystemsmedia.com
Editorial Directors
John McHale, Military Embedded Systems
jmchale@opensystemsmedia.com
Curt Schwaderer, Embedded Computing Design
cschwaderer@opensystemsmedia.com
Rich Nass, Brand Manager, Embedded Computing Design
rnass@opensystemsmedia.com
Jerry Gipper, VITA Technologies
jgipper@opensystemsmedia.com
Joe Pavlat, PICMG Systems & Technology
jpavlat@opensystemsmedia.com | 831-238-7715
Editors
Monique DeVoe, Managing Editor
mdevoe@opensystemsmedia.com
Brandon Lewis, Assistant Managing Editor
blewis@opensystemsmedia.com
Lisa Daigle, Assistant Managing Editor
ldaigle@opensystemsmedia.com
Sally Cole, Senior Editor
scole@opensystemsmedia.com
Rory Dear, Technical Contributor
rdear@opensystemsmedia.com
Amanda Harvey, Assistant Editor
aharvey@opensystemsmedia.com
Creative Services
David Diomede, Creative Services Director
ddiomede@opensystemsmedia.com
Stephanie Sweet, Creative Director
ssweet@opensystemsmedia.com
Joann Toth, Senior Designer
jtoth@opensystemsmedia.com
Jake Rojas, Graphic Designer
jrojas@opensystemsmedia.com
Web Services submit.opensystemsmedia.com
Konrad Witte, Senior Web Developer
kwitte@opensystemsmedia.com
Joy Gilmore, Assistant E-cast Manager
jgilmore@opensystemsmedia.com
Headquarters/Editorial
16626 E. Avenue of the Fountains, Suite 201
Fountain Hills, AZ 85268
480-967-5581 | Fax: 480-837-6466