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Link Reclamation Strategies

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Link reclamation for quick SEO wins. Redirects, mentions of your company, products, or people, outreach, Google alerts, images, quotes, statistics and more are great ways to reclaim lost links.

Publié dans : Marketing
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Link Reclamation Strategies

  1. 1. PATRICK STOX MARKETING PROJECT SUPERVISOR http://www.TheeDesign.com LINK RECLAMATION STRATEGIES
  2. 2. WHEN STARTING AN SEO CAMPAIGN, IT’S ALWAYS A GOOD IDEA TO GET IN A FEW QUICK WINS!
  3. 3. SO MANY BUSINESSES HAVE BEEN BURNED BY SHADY SEO COMPANIES OR THOSE THAT DON’T DELIVER RESULTS
  4. 4. BEFORE WORRYING ABOUT CREATIVE WAYS TO GET LINKS, DO YOURSELF A FAVOR AND GET THE EASY LINKS
  5. 5. REDIRECTS
  6. 6. 301 REDIRECTS ARE MEANT TO INDICATE A CHANGE IN LOCATION AND PASS THE VALUE OF LINKS AND THE USER FROM ONE PAGE TO ANOTHER OR ONE WEBSITE TO ANOTHER.
  7. 7. 301 CALLED A “PERMANENT REDIRECT” BUT IT’S NOT
  8. 8. 301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
  9. 9. FAILED REDIRECTS
  10. 10. 301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
  11. 11. FINDING OLD LINKS – AHREFS, OSE, MAJESTIC, WEBMASTER TOOLS
  12. 12. SALVAGING EVEN A FEW QUALITY LINKS CAN BE A HUGE WIN
  13. 13. CAN IT HURT?
  14. 14. TOO MANY REWRITES
  15. 15. ASK FOR LINKS WHERE YOU SHOULD BE LINKED BRAND MENTIONS PRODUCT MENTIONS PERSONNEL MENTIONS
  16. 16. SEARCH QUERIES “brand name” –site:www.brand.com
  17. 17. BUZZSUMO AND MENTION.NET FOR BRAND MENTIONS
  18. 18. SCALING SCRAPEBOX CAN QUICKLY SEARCH FOR NAME VARIATIONS, PRODUCTS, PERSONNEL AND ADD A FOOTPRINT TO ALL THE SEARCHES AND HARVEST THE RESULTS RETURNED SCREAMING FROG CAN USE A CUSTOM CRAWL TO LOOK FOR LINKS
  19. 19. FIND MENTIONS WITHOUT A LINK AND EMAIL THEM
  20. 20. GOOGLE ALERTS
  21. 21. REVERSE IMAGE SEARCH FOR YOUR IMAGES, LOGOS, INFOGRAPHICS
  22. 22. SEARCH FOR STOLEN CONTENT LIKE QUOTES OR STATISTICS
  23. 23. THANKS PATRICK STOX http://www.TheeDesign.com

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