some interesting stats on Bloggers and a small list of european "financial" bloggers

1. Some Blogger stats

2. SOME GENERAL STATISTICS ON BLOGGERS
There are ca. 133.000.000 of Blog indexed in the world
How do the bloggers define themselves?
• 60% of the bloggers declare to blog for fun (hobbyst) and
do not report any income
18% consider themselves part- or fulltime professional bloggers (this means,
they declare blogging is a source of income)
13% are blogging in behalf of the own company (entrepreneurs)
8% are blogging for the company they work in
Source: Technocrati „State of the blogosphere survey 2011“

3. WHY ARE THE BLOGGER BLOGGING?
These are the main reasons people are blogging:
- 70% to share expertise with others
- 63% to speak their mind on areas of interest
- 58% to become more involved in their areas of passion
Bloggers who declare to be professionals (part or full time) still declare
„share expertise with others“ as first reason (70%), whereas the second
reason is „make money or supplement income“ (68%)
Source: Technocrati „State of the blogosphere survey 2011“

4. HOW ARE BLOGGER MEASURING THEMSELVES?
In this area it´s interesting to compare the stats regarding all the bloggers (fun,
professionals, entrepreneurs, companies) and the ones related only to the declared
professional bloggers. The question is: how do you measure the success of your blog?
All the Bloggers Professional
Bloggers
Personal satistfaction 61% 52%
Number of visitors 54% 62%
Number of comments 44% 39%
posted
Number of people 34% 45%
sharing content on SM
Revenues 15% 38%
Source: Technocrati „State of the blogosphere survey 2011“

5. MAIN INFLUENCES FOR THE BLOGGERS
The question in this area was: which is the primary influence on the topics
you blog about?
- 23% others blog i read (bloggers influence each other…)
- 15% conversations with friends/ family
- 13% print media or media websites
- 10% Social Media account i follow
- 7% Brand social media and websites/ brand representatives
Source: Technocrati „State of the blogosphere survey 2011“

6. The bloggers and the brands part 1
- 66% of the bloggers are following brands through social media (most followed
brands: Apple, Microsoft and Google)
-62% of all the bloggers declare they blog about brands and products/ this
percentage increases to 75% for professional bloggers
- 45% of all the bloggers declare to be influcenced by a brand
- the „brand related content“ having more success on the blog´s audience is product
review (40%) followed by advice about products and brands (27%)
- 33% of all the bloggers (58% of the professionals) declares having been
approached by brand representatives.
Source: Technocrati „State of the blogosphere survey 2011“

7. The bloggers and the brands part 2 – focus on
professional bloggers
- 58% of the professional bloggers feel they are treated less professionally from
brand representatives than print/ traditional media are
- the most popular „brand program“ (this means: fee-based cooperation between a
brand and a blogger) is product review (65% of the professional blogger would
participate in such a program, ca. 50% already did).
Other popular programs are sponsored posts (46%), brand ambassador programs
(38%) and traditional PR coverage (36%)
- 85% of the professional bloggers declares they disclose the cooperation with a
brand (no „secret advertising“)
Source: Technocrati „State of the blogosphere survey 2011“

8. The bloggers and the social media
- 82% of the bloggers have a Twitter account, with an average of 800 followers (ca.
1.600 for the professional bloggers).
78% of those who use Twitter are using it to promote their blogs (90% of the
professionals)
- 88% of the bloggers have a Facebook account, anyway just 58% of the bloggers
are using it to promote their blogs (77% of the professionals)
- further used Social Media are Linkedin (55% of the Bloggers) and YouTube (50%
of the Bloggers)
Source: Technocrati „State of the blogosphere survey 2011“

9. Name Nation Who´s behind? Contents Does it allow Do they accept Position on
comments advertising? Alexa
from visitors?
Psy-Fi Blog USA (but the blogger Tim Richards (UK Behavioural finance/ Yes No 781.378
psychologist) Psychology and finance
is UK-based)
Economics.UK UK (server in El David Smith (economic News and contents to No Yes 367.038
editor of the Sunday stimulate debate on
Salvador)
Times) ecnomics
New Economist UK UK Economist (name not Economic news and views Yes Not declared, but no 564.763
declared)
adv. on the site
Shaun Richards UK Economist Shaun Richards Economic news and Yes Yes 341.007 (network of
views / strong focus on
UK blogs)
UK
Simon Ward UK Simon Ward, chief Economic news and views Yes Yes 341.007 (network of
economist of Henderson
UK blogs)
Nick Kirrage UK Nick Kirrage, former Economic and financial Yes Yes 341.007 (network of
Schroeder fund manager news and views
UK blogs)
Ian Fraser UK Jan Fraser, financial Economic and financial Yes Not declared but no 1.701.668
journalist news and views
adv. on the Site
Moneyscience UK Group of UK based Real „social media“ and Yes Yes (also organisation 128.361
entrepreneurs/ financial aggregator of contents
of events, sponsoring
experts (comments/ video/
educational) and so on)

10. Name Nation Who´s behind? Contents Does it allow Do they accept Position on
comments advertising? Alexa
from visitors?
Voxeu Not specified/ A group of european General topics about eu- Yes No 112.750
economists economics
Europe
Money is the way UK Michael Fowke (Journalist Comments about finance No Yes 1.744.376
and blogger) and other topics.
Provocative style/ very
focused on the personality
of the blogger
UK Value investor UK John Kingham (software Strong focus on value Yes Yes 649.971
developer for insurances investing/ picking of value
and finance amateur) stocks
Kim Stephenson UK Kim Stephenson Strong focus on Yes Yes 341.007 (network of
(psychologist, coach, behavioural finance,
UK blogs)
financial advisor) transparency and current
trends
Kevin Murphy UK Kevin Murphy (former Economic and financial Yes Yes 341.007 (network of
Schroeder Manager) news/ strong focus on
UK blogs)
stock picking and analysis
QFinance UK Collaboration of more Economic views/ focus on Yes Yes 341.007 (network of
bloggers macro-topics
UK blogs)