The Subject Matter Expert Is Dead!

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THE S.M.E. IS DEAD! LONG LIVE COLLABORATIVE INTELLIGENCE! Sean Kearney / @patternhunter / #smedead

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To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition. We will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation by adapting to your audiences changing needs using our CARE model of CX fitness, based off our recently launched report, CX: Survival of the Fittest. CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward. ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention. RATIONAL - What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty. EMOTIONAL - What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers emotional mind will help create life-long advocates.. - See more at: http://precedent.com/our-thinking/seminars-webinars/webinar-digitally-transforming-the-customer-experi#sthash.PJ0j8qrN.dpuf

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To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition. Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals. During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model: CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward. ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention. RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty. EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates. Using best practice examples as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation. This latest seminar series is being launched in conjunction with our forthcoming report, CX – Survival of the fittest: Using digital to transform the customer experience, which also includes a CX Fitness Test to let you see how well your organisation stacks up to the rest in adapting to meet audience needs.

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This is a special edition of the power point presentation prepared for the 9 day Programme on Personality Development, [ 6th to 15th July 2010], organized for the benefit of the final year students of the graduation programme of the Andhra Mahila Sabha College for Women, Hyderabad. The programme was conducted mainly in Telugu. The live audio recordings can be freely listened to at: www.archive.org – please search for Prof. V. Viswanadham and further search for the topic.

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Synopsis Stolen Focus (2022) begins with author Johann Hari experiencing a common problem: his attention span is diminishing. He can’t seem to focus on much outside of Twitter and online news. Over three years, Hari tries to identify the root causes of this problem. He uncovers a collective attention crisis that’s affecting the entire globe. From social media to the culture of productivity, Hari identifies the culprits behind our stolen focus – and wonders if, and how, we can claim it back. Who is it for? • Anyone who feels like they just can’t concentrate the way they used to • Multitaskers with brimming to-do lists who still feel like they get little done • Anyone scrolling through social media while they’re reading this! What’s in it for me? The tale of how we lost the ability to focus – and how we can get it back. We’ve all been there. You sit down, ready for work, and you get a text. As you're texting back, a news alert appears – so you shift over to read what’s happening. But as you’re halfway through reading the headline, you get another ping: someone’s liked the photo that you posted last night. And after checking who it was, you realize they’ve also posted new photos . . . is that a new partner?! As you start swiping through the images, a Slack notification chimes. Wait, what were you doing again? Oh, right: work. If you’re wondering what’s happened to your capacity for concentration, you’re not alone. Collectively, our attention spans seem to be dwindling at an alarming rate. And every year, there are more and more distractions and interruptions added to the pile. Sadly, that’s not a coincidence. From Silicon Valley to the structure of the contemporary workplace, forces beyond our control are constantly working to deplete our ability to focus deeply and resist distraction. But how did we get here? And is there any way to escape this dizzying attention spiral? These are the questions we’ll be covering in the blinks to Johann Hari’s Stolen Focus. So, set your devices to airplane mode, and try to give your full attention to these five blinks as we uncover the story of a crisis that’s reached a global scale. you’ll learn • how social media is actually designed to sap your focus; • what 1950s animal experiments have to do with Instagram’s “like” button; and • why spending less time at work might actually boost your productivity. It’s not just you – everyone is struggling to focus.

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ADDICTED TO THE SCREEN SHE WAS STUCK IN A DISTRACTION LOOP / I SAW HOW PERSUASION DESIGNERS WERE USING DARK PATTERNS TECHNIQUE TO KEEP USERS ENGAGED / LURE SYSTEM TO INTENTIONALLY CREATE ADDICTION LOOP / NO TIME LIMIT / NO SANE USAGE RECOMMANDATIONS / I REALIZED IT WAS NOT JUST NOT MY KID THAT WAS ADDICTED - EVERYBODY WAS ADDICTED IN SOMEWAYS / IN-APP PURCHASE SCHEMES ABOUND EVERYWHERE IN THE KID APPS SPHERE / SINCE 2006 VARIOUS SYNDROME OF INATTENTION ARE RISING DRAMATICALLY IN SCHOOLS ABOVE 15% NOW... BUT ALSO IN ANY AREA OF ADULT SOCIAL LIFE. THERE ARE MANY TYPES OF ATTENTION.... IT WAS NO LONGER EASY GET TO THE FOCUSED ATTENTION NECESSARY FOR CALMNESS AND DEEP LEARNING TO ARISE, NEITHER SUSTAINED, SOMETIME SELECTIVE, MOST OF THE TIME ALTERNATING, MAINLY DIVIDED.

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The Subject Matter Expert Is Dead!

1. THE S.M.E. IS DEAD! LONG LIVE COLLABORATIVE INTELLIGENCE! Sean Kearney / @patternhunter / #smedead

2. T RANSPARENCY A UTHENTICITY O PENNESS Pecha Kucha

3. M ore W ith L ess L ess W ith L ess

4. T RANSPARENCY A UTHENTICITY O PENNESS

5. T RANSPARENCY T RANSPARENCY A UTHENTICITY O PENNESS

6. T RANSPARENCY T RANSPARENCY A UTHENTICITY O PENNESS

7. T RANSPARENCY And the others? " On a relative scale, they don't add a hell of a lot ," - Elizabeth Charnock, Cataphora “ Small and pale circles might be a good place to start cutting .” T RANSPARENCY A UTHENTICITY O PENNESS

8. T RANSPARENCY A UTHENTICITY O PENNESS guykawasaki Check out the latest in cold fusion http://adjix.com/a8ge guykawasaki Check out peanut-butter mini cheesecakes http://adjix.com/a8fh PeterBregman Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage. A UTHENTICITY

9. Erickschonfeld : Starbucks CTO saying 65K ideas from customers in a year, MyStarBucksidea. Only 25 ideas implemented O PENNESS T RANSPARENCY A UTHENTICITY O PENNESS Valdiskrebs Tom Friedman walks onto stage #f2c09, takes ones look at Campfire backchannel chat projected behind him, & says "WTF is that?"

10. SME T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

11. ISD Train SME SME T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

12. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

13. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

14. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

15. The Astrology of Learning? I NSTRUCTIONAL D ESIGN… T RANSPARENCY A UTHENTICITY O PENNESS

16. SME vs. SWARM I NSTRUCTIONAL D ESIGN… T RANSPARENCY A UTHENTICITY O PENNESS

17. This site is NOT in any way, shape, or form affiliated with [insert name of official body] or any other persons or organizations responsible for [subject of fan devotion]. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

18. INTELLIGENCE IS SOCIAL T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

19. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

20. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

21. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

22. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

23. T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

24. Continuous Partial Attention : Be a Live Node on the Network - Linda Stone T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

25. INTELLIGENCE IS SOCIAL T RANSPARENCY A UTHENTICITY O PENNESS O PENNESS

26. T RANSPARENCY A UTHENTICITY O PENNESS

27. T RANSPARENCY A UTHENTICITY O PENNESS

28. Robert M. Yerkes and John D. Dodson, 1908 Stress / Information / Consequences Performance Excitement Overwhelm Boredom Depression T RANSPARENCY A UTHENTICITY O PENNESS Eustress Distress

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