Q&a goals and linkedin 010715

©Sage Strategies 2014 info@sage4change.com

ABOUT YOUR SPEAKER
Patricia Weiland,
• Twenty years of marketing and communication
• Years of corporate coaching experience
• Sales and marketing success
• Masters degree in Organizational Management Development
Using my research in behavioral science and years of marketing experience I
help guide you to;
• retain the right employees,
• recover from a career misstep or
• reconnect with your own super powers.
Weiland works from the beach in Santa Barbara, California, a huge Green
Bay Packer fan, makes jewelry from found objects at the beach and enjoys
cooking for family and friends.

POLLING QUESTION – HOW MANY PEOPLE
HAVE A GOAL IN MIND OR WRITTEN DOWN?
Yes, of course I do
No, that’s why I am here
You write them down?

GOALS – S.M.A.R.T. AND 70/20/10
SMART Goals
• Specific
• Measurable
• Attainable
• Relative
• Time defined
Effective Goals 70/20/10
• 70% Activity based
• 10% Education based
• 10 Coaching or feedback

LINKEDIN STATS
• Over 332 million members
• 2 new Linkedin members per second
• Over 200 countries reached
• 40% users check Linkedin daily
• Average time spent per person is 17 minutes
• 11 times more likely for your profile to be viewed with a photo
• One degree from over 35,000 trusted connections
• Two degrees from over 3,200,000 trusted connections
• 187 million unique visitors a month
• 2 billion peoples searches annually
• 4 million companies have a company page

POLLING QUESTION –
ARE YOU HAPPY WITH YOUR LINKEDIN PROFILE?
Worked really hard to get it looking this good
No, it needs some work
It needs a complete overhaul

LINKEDIN WRITING GUIDELINES
• Headlines are 55 characters or less
• Summary - Short sentences (23 words or less or one
breath)
• First person like they stopped by and you want to
welcome them
• Write in the first person in the summary
• Use key words in the summary and get technical in
the list of skills
• Bullet point anything that might be easily consumed
as a list
• C shape reading – top bit and the last bit are
remembered or actually read
• Utilize a skills area for the searchable terms
• Do not lie – unless your brand is that of a liar
• Lose anything that tells a contraindicating story
(skills)
• Use the 2000 characters available in each field;
summary, education, employee
• Check the negativity factor
• Less is more make it consumable / skimable
• 10 recommendations for you by other people
Accessible – be in networking mode
• social media or websites
• Write person info in the interests
• contact information in the summary
• email address that follows you
• Phone number
• Control the endorsements up to 50 – right skills
• Use your brand’s language
• Use language of the reader
• Add videos or links use the features portfolio
that highlights your work if that’s your brand
• READ WHAT YOU WROTE! OUT LOUD!

BONUS: LINKEDIN DAILY 10 POINT CHECK
1. Post something – daily – remember 20% of your contacts will see it in the feed or in emails
• Look at the news section
• Find an article
• Share it
• Comment and add value
2. Answer emails promptly Delete emails or archive them
3. Endorse someone for something
4. Triage offers to line
• Are they in your target market?
• Do you they serve a purpose to you?
• Do they connect you to people you want to meet?
5. Connect with people who have work you want.
6. Narrow the feed to your contacts and respond at least one with a thoughtful reaction to their post
7. Add 5 connections from the “you may know these people” (daily maximum)
8. Post in your groups (identify 3 with your target market to become active aka visible)
9. Reach out to newly connected people with a thank you and an offer for coffee
10. Pay it forward  Write a recommendation for someone that you’ve worked with

GOALS – MATRIX IDEA STARTERS
2015 – Q1 2015 – Q2
2015 – Q3 2015 – Q4
Start doing Stop doing
Do more of Do less of

Self Family
Environment Community
2015 – 2016 2020
2025 Legacy

Mind Body
Spirit Future
Past Present
Future Legacy

QUESTIONS?

POLLING QUESTION – WHAT WOULD YOU
LIKE HELP WITH IN THE FUTURE?
Personal Branding
Growing my business
Get Promoted
Writing Goals and or My Profile
Getting More Clients
Other

CONTACT US
Email – info@sage4change.com
Phone – +1.310.503.5856
Twitter – thesagecoach
Linkedin – linkedin.com/patweiland

Q&a goals and linkedin 010715

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Q&a goals and linkedin 010715