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SAUG National Summit | Hilton Hotel, Sydney
September 2013
Get The Most Out Of Your
Reports
Paul Hawking
Victoria University
plug
www.business.vu.edu.au/bi
Best Practice
Accurate
Information
Actionable
Reports
Effective
Decisions
Corporate
PerformanceAccepted Metrics
Pain Points
• No clear reporting strategy
• Many companies find that after 2 years that
more than 50% of the reports they have
created are not used
• Silo reporting groups emerge
to fill gaps – increasing cost of
information delivery
Measuring Success and Value of Reports
Overall Success Of Reports
Implementation
Success
User
Success
Operational
Success
Business
Success
• Create a formal, continuous process for measuring
success and value generated
• Identify and measure results of each report
initiative
• Establish realistic goals and expectations based on
capability / maturity
• On-time,
• On-budget
• User adoption
• Usage tracking
• User satisfaction
• Productivity
improvements
• Process
efficiency and
effectiveness
• Key
performance
indicators
• Return on investment
• Economic value add
• Revenue increases
• Cost Savings
• Customer / corporate
profits
• Enables Business
Strategy and
Completive Advantage
ValueCreated
Reporting Process
• Ensure repeatable Best Practice
• Reduce redundant and non actionable reports
• Strategic alignment of reports
Understand
the Business
Process
Understand
Associated
Decisions
Identify Key
Information
Objects
Determine
Report
Functionality
Evaluate
Report
Impact
Understand
the Business
Process
Understand
Associated
Decisions
Identify Key
Information
Objects
Determine
Report
Functionality
Evaluate
Report
Impact
• Talk to Stakeholders
– Subject Matter Experts (SME)
– Management
– Users
• Observe the Business Process
• Review existing reports and documents
Understand
the Business
Process
• Triggers
• Decision Latency
• Decision Workflow
• Contextual Information
Understand
Associated
Decisions
Understand
Associated
Decisions
1. Scan the KPIs
 Look for exceptions by scanning
multiple reports daily
2. Isolate the Problem
 Look through several reports that
contain detailed data to determine
which specific area needs attention
3. Determine the Root Cause
 Conduct OLAP analysis to analyze
related dimensions and contextual
information to determine root cause of
the problem
Decision Workflow
• Key Figures/Measures
– Calculations
• Business Entities
• Attributes of Business Entities
• Hierarchies
Identify Key
Information
Objects
Key figures
Material
Time
Sales
Identify Key
Information
Objects
Information ModellingIdentify Key
Information
Objects
Understand Data
Source
Identify Key
Information
Objects
Source Systems
• Identify Extraction rules
• Identify Transformation rules
• Identify Business Rules
Identify Key
Information
Objects
• Audience
• Navigation
• Drill down
• Visualisation Requirements
• Medium
• Templates
Determine
Report
Functionality
• Response times
• Usage
– What did they access next?
• Business impact (business case)
Evaluate
Report
Impact
Future Reporting Trends
• Collaborative Analysis
• Who used the report and what other
reports did they look at
• What is influencing the business
process
• Collaborative report design
Where To Start
Report Audit and Analysis
1. What actions occur as a result of the report?
2. If no actions why not?
3. Under what circumstances will an action
occur?
4. Do other similar reports exist
5. Modify the report to be actionable
Snakes and ladders
Data
Integration
Meta Data
Data
Quality
Executive
Support
Master Data
BI
Strategy
Skills
BICC
Paul Hawking
SAP Academic Programs Director
College of Business
Telephone: +61-3-99194031
Mobile: +61-419301628
Email Paul.Hawking@vu.edu.au
Paulhawking #SAPVU #VUBI

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