1. How To Maximise PR For Your Charity Presented By: Paul Asinor Golden Stool Productions ‘ ’ If I were down to my last dollar, I’d spend it on public relations.’’- Bill Gates, Microsoft Founder
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Notes de l'éditeur
Activities include Organizing events, exhibitions, public speaking/talks, media relation, publicity, etc
Recommendation: a steady stream of interesting, newsworthy stories that reporters and reporters will want to run with few adjustments as possible
Take advantage of major news stories and grab a hook along those lines for your story for more coverage
Define your purpose, focus on the main message, introducing only 2 or 3 additional points that support the main one Key messages, decide who to quote Bad image, story full of grammatical errors
10 years ago facebook was used by a couple of college students, twitter less than 5 years old
Not more than 3 times in a 250 word release
Talk to customers, funders. Go through the magazines when you visit, local research library
Technorati monitors and categorizes millions of blogs based on subject matter. free subscription provides a simple way to track blogs. Click advance search and type your industry into blog directory search then a list will be compiled
Gives small organizations the chance to level the playing field
Integrate some social media networks eg. Facebook and Twitter Use Ping Fm