Mark Cuban says - "I don't bet on the company, or even on the idea - I bet on the person!" You get a much better feel for a person when you meet him or her "IN PERSON." That's why events are so important as an opportunity to be in the same room with customers and prospects, especially when we have large-ticket, complex transactions.

1. Episode 135
Avia/on Event Marke/ng

2. Events are a Big Deal in B2B Marke/ng
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3. Meet Prospects IRL!
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4. Types of Events
• Conferences
• Trade Shows
• Airshows
• Seminars
• Roundtables
• Summits
• Customer Apprecia/on Events
• Virtual Events
• Hybrid Events 4
• Product/Service Launch
• Project Takeoff
• Project Landing

5. Events!
• Physical Venue
– Logis/cs
– Aesthe/cs
– Content
– Parking
– Food
– Ac/vi/es
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• Digital Venue
– Logis/cs
– Aesthe/cs
– Content
– Landing Page
– Social Media
– Hashtags

6. Project/Service Takeoff
• Get Everyone Together
• Checklist
• Food!
• Overview - “Establishing Shot”
• Objec/ves - “WIIFM?”
• Schedule
• Tools & Protocols
• Roles & Responsibili/es
• Q & A
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7. Events!
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8. 30Minutes.ABCI1.com
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