2. Paul Copcutt – Personal Brand Architect
Managing &
Developing Your
Personal Brand
The pitfalls of doing it the same
way as everyone else
3.
4.
5. ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity,
Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.
37. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
39. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
41. Consider Your Brand MUST…….Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT
42. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir
56. ““No longer can youNo longer can you
just let your workjust let your work
speak for itself,speak for itself,
you have to ownyou have to own
your voice andyour voice and
the definition ofthe definition of
who you are.”who you are.”
