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Get Better Or Get Beaten Marketing

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Presentation at the RAC CLub in London on Hedge Fund Marketing

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Get Better or Get Beaten in Hedge Fund Marketing June 2010 Paul Das
Get Better or Get Beaten ,[object Object],[object Object],[object Object]
Get Better or Get Beaten ,[object Object]
Getting Beaten is the Last Step Hubris from Success
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death “ We lost the ability to ask questions and answer them truthfully” Mark Hurd HP Chairman of the Board, Chief Executive Officer and President Hewlett-Packard Company
Get Better or Get Beaten ,[object Object]
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
Get Better or Get Beaten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence that cannot be ignored
Evidence that cannot be ignored ,[object Object]
Evidence that cannot be ignored ,[object Object],[object Object]
Evidence that cannot be ignored ,[object Object],[object Object],[object Object]
Evidence that cannot be ignored ,[object Object],[object Object],[object Object],[object Object]
Evidence that cannot be ignored ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
Redemption – The “ah-ha" Moment
Get Better … The Transition ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object]

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Get Better Or Get Beaten Marketing

  • 1. Get Better or Get Beaten in Hedge Fund Marketing June 2010 Paul Das
  • 2.
  • 3.
  • 4. Getting Beaten is the Last Step Hubris from Success
  • 5. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More
  • 6. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses
  • 7. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation
  • 8. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
  • 9. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
  • 10. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death “ We lost the ability to ask questions and answer them truthfully” Mark Hurd HP Chairman of the Board, Chief Executive Officer and President Hewlett-Packard Company
  • 11.
  • 12. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
  • 13. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
  • 14.
  • 15. Evidence that cannot be ignored
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
  • 22. Redemption – The “ah-ha" Moment
  • 23.
  • 24.