Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess...
of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral scien...
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey ...
socialmedia
ispowerful
BUT
Just because you use social media…
doesn’t mean you know
how to use it
well.
Why are you on
social media?
We’re gonna
talk about
building a…
digital footprints
+ digital shadow
+ digital trail
digital stamp
Your Name
take
Thinkofthree
wordsthat
formyour
corevaluesas
aleader…
Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.
Developa5
sentencebio.
Getagood
headshot.
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
1.Appropriateemailaddress.
BONUS:WebAddress
2.CreateaTwitterAccount
Followinspiringleaders
Tweetto#LEAD365
3.CreateaLinked...
TIPS
don’t be
afraid
It takes time.
Beconsistent
Bededicated
Clarity of
focus…
Choose
your platforms.
decide the
role of each platform.
Follow
industry
leaders
Whenyoumeet
someonenew,
exchange
“digitalbusiness
cards”
Periodically
Google
yourself.
claim
everything
The
internet
isforever.
youarealways
beingwatched
collegesandemployers
arelistening
Beaware
ofwhat
youpost.
don’tpost
inanger
measuretwice,postonce…
making
mistakes
isbetter
than
faking
perfections
vulnerable
be
It’s “okay” to let
the personal
and professional
blur a little.
Let your
personality
shine
through.
follow
what’s
#trending
bendthe
arc
towards
social
good
learndigital
citizenship
skills
become
digitally
literate
It’sokay…
andevenadvised…
totakeabreakfrom
technologyon
occasion.
going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess...
Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success
Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success
Prochain SlideShare
Chargement dans…5
×

Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

9 842 vues

Publié le

Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.

Publié dans : Direction et management
  • Soyez le premier à commenter

Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

  1. going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown
  2. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
  3. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
  4. socialmedia ispowerful
  5. BUT
  6. Just because you use social media… doesn’t mean you know how to use it well.
  7. Why are you on social media?
  8. We’re gonna talk about building a…
  9. digital footprints + digital shadow + digital trail digital stamp
  10. Your Name
  11. take
  12. Thinkofthree wordsthat formyour corevaluesas aleader…
  13. Whatisyour digitalcompass? Your“onlinemissionstatement” inunder140characters.
  14. Developa5 sentencebio.
  15. Getagood headshot.
  16. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  17. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  18. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  19. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  20. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  21. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  22. TIPS
  23. don’t be afraid
  24. It takes time.
  25. Beconsistent Bededicated
  26. Clarity of focus…
  27. Choose your platforms.
  28. decide the role of each platform.
  29. Follow industry leaders
  30. Whenyoumeet someonenew, exchange “digitalbusiness cards”
  31. Periodically Google yourself.
  32. claim everything
  33. The internet isforever.
  34. youarealways beingwatched
  35. collegesandemployers arelistening
  36. Beaware ofwhat youpost.
  37. don’tpost inanger
  38. measuretwice,postonce…
  39. making mistakes isbetter than faking perfections
  40. vulnerable be
  41. It’s “okay” to let the personal and professional blur a little.
  42. Let your personality shine through.
  43. follow what’s #trending
  44. bendthe arc towards social good
  45. learndigital citizenship skills
  46. become digitally literate
  47. It’sokay… andevenadvised… totakeabreakfrom technologyon occasion.
  48. going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown

×