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Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

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Paul Brown
Paul Brown

Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.

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going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown
of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
socialmedia ispowerful
BUT
Just because you use social media… doesn’t mean you know how to use it well.
Why are you on social media?
We’re gonna talk about building a…
digital footprints + digital shadow + digital trail digital stamp
Your Name
take
Thinkofthree wordsthat formyour corevaluesas aleader…
Whatisyour digitalcompass? Your“onlinemissionstatement” inunder140characters.
Developa5 sentencebio.
Getagood headshot.
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
TIPS
don’t be afraid
It takes time.
Beconsistent Bededicated
Clarity of focus…
Choose your platforms.
decide the role of each platform.
Follow industry leaders
Whenyoumeet someonenew, exchange “digitalbusiness cards”
Periodically Google yourself.
claim everything
The internet isforever.
youarealways beingwatched
collegesandemployers arelistening
Beaware ofwhat youpost.
don’tpost inanger
measuretwice,postonce…
making mistakes isbetter than faking perfections
vulnerable be
It’s “okay” to let the personal and professional blur a little.
Let your personality shine through.
follow what’s #trending
bendthe arc towards social good
learndigital citizenship skills
become digitally literate
It’sokay… andevenadvised… totakeabreakfrom technologyon occasion.
going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown

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