2. Biaani - Start
• MoProSoft Certification (ProSoft funding)
• Java, Project Management PMI Certification
• Enterprise Web Development Experience
• Digital Signal Processing Expertise
• RENIECYT-CONACYT Membership
• Revenues 2010: $120,000 USD
• Mobile Development Strengthening
• Expo-PYME –> Reach FUMEC
• TechBA Mobile Workshop
• Creativity Award
• Fondo de Innovación Tecnológica Funding
for $120,000 USD
• Biaani Investment $130,000 USD

3. Mobile Health
• Use of mobile
communication and
devices for providing
healthcare services or
achieving health outcomes
• 2017 Predictions
• 3.5 Billion Smartphones
• 50% with one Mobile Health App

4. Problem–STORYTELLINGLUCY
• Lucy is having another Bad
Night due to Tom’s Snoring
• He’s not sure snoring that
much
• It’s not big deal, What can
he do anyway?

5. Problem–STORYTELLINGLUCY
• She looks for remedies
• He learns of sleep disorders
• Then …
• She finds an app for snoring monitoring… Zabani

6. Features
• Analyzes snoring & Estimate Apnea Risk
• Upload Monitoring History
• Contact medical specialist
• Find products
• Ad Services
• Medical
Survey

7. Problem–STORYTELLINGLUCY
• And decides it’s
worth to visit an
specialist
• Now Tom is aware
that he could
have a sleep
disorder

8. Market Size 23 Billion USD - Global
• All data from

9. Market Categories, US$ Billion, 2017E

10. Market Categories, US$ Billion, 2017E

11. Market Size - Mexico
Mobile App Health Services
$144 million
Monitoring App Services
$93 million
Potential
Market
$46.5 million

12. Zabani Executing
• Colaboration with Research Centers
• Support from FUMEC, TechBA,
WaveFront
• Bussiness Model
• Patent Application
• Legal Consulting (Regulations,
Contracts, Privacy Policy)
• International Market
• UX Experience
• Marketing
• Lean Star Up
• Bussiness Canvas
• Validation Board
• Barriers
or
Difficulti
es

13. Bussiness Model
Year-1 Year-3 Year-5
Freemium
Mobile App
$1USD
100K Premium,
500K Free
500K premium
2,5M Free
2M
Premium,20M
Free
Medical
Directory
membership fee
N/A
1 Million USD
4 Million USD
Advertisement
Services Fee
N/A 0.5 Million USD
2 Million USD
Medical
Referral
Services Fee
N/A
0.5 Million USD 5 Million USD
Regions North America
+ Europe + Asia

14. Thank you!
Enrique López
Desarrollo Móvil
enrique.lopez@biaani.com

15. Marketing near future
• 2 channels:
• Sleep associations
• Appstores : iOS, Android and
Nokia
• Working on AWARENESS
• Google Adwords
• Social networks
• Blogs
• Specialized magazines
• Sleep Associations
• Radio & TV interviews

16. Next Steps
• Release
• Let community grow
• Software Development
• Scrum
• Graphical Design
• CMMI
• Bussines Process
• DevOps
• Marketing
• Sales
• Funding
• INAPREM

17. Tendencies

18. Tendencies