Social media marketing and the legal stuff presentation slides
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An overview of the many legal issues associated with social media in its various forms.
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Social media marketing and the legal stuff presentation slides
- 1. Social media Sweat the legal stuff Monday 21 March 2011
- 2. @pauljacobson ... talk about me while I’m talking? Monday 21 March 2011
- 3. The Web is social Monday 21 March 2011
- 4. Monday 21 March 2011
- 5. Monday 21 March 2011
- 6. These are your customers ... Monday 21 March 2011
- 7. Monday 21 March 2011
- 8. People power ... not corporations Monday 21 March 2011
- 9. The trouble with communities ... Monday 21 March 2011
- 10. Monday 21 March 2011
- 11. Case study - Digg Monday 21 March 2011
- 12. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestory Monday 21 March 2011
- 13. Monday 21 March 2011
- 14. “If you try to stick up for what you have a legal right to do, and you're somewhat worse off because of it, that's an interesting concept.” Michael Avery, Toshiba’s attorney, commenting on the 2007 Digg revolt Monday 21 March 2011
- 15. Case study - Woolworths Monday 21 March 2011
- 16. Monday 21 March 2011
- 17. “I feel that woolworths did not reject christian magazines they actually rejected God and as it says in the Bible that who so ever rejects God shall be rejected by God so if ever sometime in future it does not go well with Woolworths then you will know what the reason is.” Comment on the Woolworths Facebook fan page Monday 21 March 2011
- 18. Monday 21 March 2011
- 19. Monday 21 March 2011
- 20. Monday 21 March 2011
- 21. “We have been overwhelmed by the response. Thanks to everyone who has supported us – we really appreciate it. It was not our intention to offend any religious group. Woolies has a deep regard for all faiths and will continue to respect all our customers’ beliefs. We’ve always prided we really do want ourselves on listening to our customers and our social media pages to be a 2-way conversation. As a retailer, we continually review all our products including magazines and stock products that our customers want and buy. You posted – we listened and have now decided to put all magazines back on our shelves. We will continue to take a retailer’s view on our catalogue going forward to ensure we stock the magazines that most of our customers want.” Monday 21 March 2011
- 22. SWC 2010 Soccer Fan Fest by Axel Buhrmann CC BY SA 2.0 http:// flic.kr/p/89SRbF Fans are passionate ... tread lightly Monday 21 March 2011
- 23. But wait, there’s more ... Monday 21 March 2011
- 24. Freedom of expression Monday 21 March 2011
- 25. © Monday 21 March 2011
- 26. What about your employees? Monday 21 March 2011
- 27. Monday 21 March 2011
- 28. Here is another perspective ... Monday 21 March 2011
- 29. (look familiar?) Monday 21 March 2011
- 30. They talk about stuff too ... Monday 21 March 2011
- 31. ... all kinds of stuff ... Monday 21 March 2011
- 32. They’re not necessarily malicious ... just a little misguided Monday 21 March 2011
- 33. So, what do you do? Monday 21 March 2011
- 34. Admit defeat? Monday 21 March 2011
- 35. Chastise them, beat them? Monday 21 March 2011
- 36. Here is a suggestion ... Monday 21 March 2011
- 37. Social media policy: framework and structure? Monday 21 March 2011
- 38. You can’t afford to shy away from the social Web anymore Monday 21 March 2011
- 39. Consider the reputational impact employees can have Monday 21 March 2011
- 40. Your employees are engaging with your customers Monday 21 March 2011
- 41. Next thing you know a couple tweets is a contract cast in stone Monday 21 March 2011
- 42. Develop appropriate solutions for previously unknown platforms Monday 21 March 2011
- 43. < Disclaimer > Monday 21 March 2011
- 44. Case study - Twitter disclaimers Monday 21 March 2011
- 45. Monday 21 March 2011
- 46. Other organisational challenges ... Monday 21 March 2011
- 47. Monday 21 March 2011
- 48. Getting to grips with privacy Monday 21 March 2011
- 49. What’s with this compulsion to share personal information?? Is this how the web looks to Facebook? by Scobleizer (http:// www.flickr.com/photos/scobleizer/4541965949/) - CC BY 2.0 Monday 21 March 2011
- 50. Monday 21 March 2011
- 51. Privacy policies, anyone? Monday 21 March 2011
- 52. Direct Marketing Monday 21 March 2011
- 53. Location services make it all real Monday 21 March 2011
- 54. Monday 21 March 2011
- 55. Monday 21 March 2011
- 56. 2010-2011: 3 privacy policy revisions 2 terms of use changes (at least - are you keeping up?) Monday 21 March 2011
- 57. There is still more ... Monday 21 March 2011
- 58. (take a breath) Monday 21 March 2011
- 59. spider web by cybershotking, licensed CC BY 2.0 Monday 21 March 2011
- 60. The Web is conversational Monday 21 March 2011
- 61. Monday 21 March 2011
- 62. Paul Jacobson Web and digital media lawyer paul@webtechlaw.com webtechlaw.com @pauljacobson Monday 21 March 2011