How do I get a JOB in 2012?

1. Career Coaches &
Outplacement Specialists
•MARK SANDERSON

2. Today’s Objectives
• To learn about this group and where you are in
your careers-stress management-job search
• To understand where you are in your search
and better ways to conduct it in 2009
• Gain an understanding about what we do and
how we work
Career Coaches &
Personal Marketing Specialists

3. Today’s Objectives
• To give you value!
– You will leave here today with some tools that you
can implement immediately to improve your
search, focus on your objective and reach your
target companies effectively
Career Coaches &
Personal Marketing Specialists

4. About You
• Your field
• Your experience
• Your resume
• Where you are now in your campaign
• What are your top three skills
Career Coaches &
Personal Marketing Specialists

5. Your Marketing Campaign
Tools Targets
Career
Marketing
Campaign
Tactics
Career Coaches &
Personal Marketing Specialists

6. Tools
• Qualities & • Methodology
Characteristics • Certifications
• Experience • Proficiencies
• Aspirations • Education
• Skills/Strengths • Affiliations
Career Coaches &
Personal Marketing Specialists

7. Targets
25% 75%
• Passive – Reactive • Active Market
Market – Companies
– Job Boards – HDM’s
– Newspapers – Individuals
– Company Web Sites – Industries
– Recruiters – Institutions
– Organizations
– Associations
Career Coaches &
Personal Marketing Specialists

8. Tactics
• Marketing Brochure/Materials
• Objective
• Value Proposition
• Research
– Macro & Micro
• Letter Writing Techniques
• Telephone Techniques
• Interview Techniques
Career Coaches &
Personal Marketing Specialists

9. Tactics
• Negotiations • 6º of separation
• Follow Up Skills • Validation Stories
• Networking • Long Term Plan
• Sphere of Influence (SOI)
Career Coaches &
Personal Marketing Specialists

10. Interview Tips
• So, tell me about yourself.
You DON’T want to talk about the family
You DON’T want to start with your 1st job
Career Coaches &
Personal Marketing Specialists

11. Interview Tips
• So, tell me about yourself.
You want to answer with your
VALUE PROPOSITION
It starts in the present, ends in the future, and
states the VALUE that you will bring to the
new company!
Career Coaches &
Personal Marketing Specialists

12. Interview Tips
• What is your greatest weakness?
– State it
– What you’ve done to developmentally overcome it
– How you did it
– What the results were
Career Coaches &
Personal Marketing Specialists

13. No Standard Resumes
• Each position you apply to MUST be
accompanied by a MODIFIED resume.
– Marry your resume to the position
– Make it MATCH the responsibilities
– HONESTLY, ETHICALLY &
PROFESSIONALLY
Career Coaches &
Personal Marketing Specialists

14. No Standard Resumes
100 standard resumes cannot accomplish
what 20 modified resumes can!
It takes longer – but it is more effective.
Career Coaches &
Personal Marketing Specialists

15. Long Term Plan
MBA
Board of Directors
Published
Entrepreneurial
Opportunity
now 5 years 10 years 15 years
Career Coaches &
Personal Marketing Specialists

16. Q&A
• What other questions do you have?
• Do you have an understanding of what we are
about?
• Did you obtain VALUE today?
• Where do you think you need help in your
campaign?
• Do you see anything that would stop you from
being a client?
Career Coaches &
Personal Marketing Specialists

17. Next Steps
• Schedule a FREE Career Assessment
Consultation-One-on-one with a Coach
• During that meeting we will:
– Help you with what you are working on
– Answer more questions
about Hire Aspirations
– Line you up with our
delivarables
Career Coaches &
Personal Marketing Specialists

18. Career Coaches & Outplacement
Specialists

19. We Succeed When You Succeed
• Retainer
• We are more invested in our clients than they
are in themselves
• Client “for life”
• Personal Career Coach-no seminars, no
workshops. Your Campaign is your campaign
Career Coaches &
Personal Marketing Specialists