Paulo Dalla Nora Macedo - There is no master plan that one can use. A good business plan is like a good outfit that highlights your best features.

1. Paulo Dalla Nora Macedo - Set Goals in Your Business Plan
Business plans are for those who plan to go into business or are in business already. Starting a new
business also needs planning, time management, scheduling and organizing to make it a success.
Business plans are made so that there is some direction to your work and you don't go "off track";
get bogged down with details that can wait etc.
According to Paulo Dalla Nora Macedo, a business plan gives you a plan of action that you can
use to meet your requirements. Creating a business plan involves a lot of points that must be
factored in. There are some things that are common to almost all business plans like projecting
cash flow, marketing plans etc. But each business is different and so is each business plan. What
suits one may not suit the other. There is no master plan that one can use. A good business plan is
like a good outfit that highlights your best features.
Before you create a business plan you have to plan the plan. The plan has to take into account your
goals and objectives, where you want to be, say, 3 years from now, what steps have you thought
of to get to that goal etc. This is more so if you are starting a new business. There are many
decisions to be made like your business strategy down to the color of the paper. You will be
accountable to the business plan you present so you have to be very clear about what your plan is
going to say and how.
Basically, there are four types of plans, the mini-plan, the electronic plan, the working plan and
the presentation plan. Each has its own pros and cons. Paulo Dalla Nora Macedo skilled in
strategy, fundraising and business planning. Key issues have to be addressed in all types of plans
and these would consist of

2. ● A business concept,
● Specific financing needs,
● A marketing plan and
● Important financial statements, especially regarding cash flow, income projection and
balance sheet.
Your business plan would depend on the type of business you have decided to do. You have to
consider issues like
● Is there going to be a partner or investor?
● Any employees?
● Your own role... hands-on manager or just supervisory
● Financing... what kind?
● Is your product niche market product or a broad spectrum service?
● Are you considering expansion?
These are some issues; there are others which would depend on your individual requirements. Your
plan also has to tell you what you intend the plan to do like
● Is the plan going to help you raise money?
● Will it help bring in talented employees?
● Will it double as a presentation plan which you show to suppliers or prospective clients?
After these issues are addressed one will get an idea whether the business venture you have decided
on is going to be viable or not. It is not unknown for a business to end at the planning stage because
the assumptions were not up to the mark.