Integrating Social Media into Your Alumni Marketing Strategy

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A discussion on ways to integrate social media into your organizational marketing strategy. Learn how you can utilize social media to accomplish your strategic goals and engage your alumni.

Formation

Paul Prewitt www.paulprewitt.com @paulprewitt #sm4alumni Integrating Social Media into Your Alumni Marketing Strategy

Name Your Goals Share Our Success Engage/Invite to Events Connect with other Alumni Career Networking

Name Your Goals Share Our Success Engage/Invite to Events Connect with other Alumni Career Networking Class Notes & Stories Customer Service/Stewardship Record Updates Memberships & Donations

Sharing Our Success 17,000+ Alumni & Friends Read our Carnegie Email Announcement 310 views We Engaged Over 30,000 People in < 24hrs

Get Them In A Seat Current Students Suggest TXT/Twitter for Event Promotions Keep It Simple, Stupid

Photo Sharing is Fun & Engaging Members Win

Comments Are Stories & Class Notes 30+ Stories Collected Often the best stories are the short one. There is more in a short story than you might see at first.

Social Stewardship These All Show On Multiple Walls Anthony McAdoo’s Alumni Association’s The Member’s

Social Media Is About Friendships! We Got the Membership!

Use Existing Goals They Are Tools Measure & Report Things To Remember Be Creative Have Fun Mistakes Are Okay

Any Questions Paul Prewitt www.paulprewitt.compaul@paulprewitt.com @paulprewitt #sm4alumni

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Integrating Social Media into Your Alumni Marketing Strategy

1. Paul Prewitt www.paulprewitt.com @paulprewitt #sm4alumni Integrating Social Media into Your Alumni Marketing Strategy

2. STOP adding to the Pile!

3. @rachelreuben

4. Name Your Goals Share Our Success Engage/Invite to Events Connect with other Alumni Career Networking

5. Name Your Goals Share Our Success Engage/Invite to Events Connect with other Alumni Career Networking Class Notes & Stories Customer Service/Stewardship Record Updates Memberships & Donations

6. Sharing Our Success 17,000+ Alumni & Friends Read our Carnegie Email Announcement 310 views We Engaged Over 30,000 People in < 24hrs

7. Get Them In A Seat Current Students Suggest TXT/Twitter for Event Promotions Keep It Simple, Stupid

8. Photo Sharing is Fun & Engaging Members Win

9. Comments Are Stories & Class Notes 30+ Stories Collected Often the best stories are the short one. There is more in a short story than you might see at first.

10. Customer Service

11. Social Stewardship These All Show On Multiple Walls Anthony McAdoo’s Alumni Association’s The Member’s

12. Getting Profile Updates Search for Lost Alumni on Facebook Have Association Employee Send A Message

13. Social Media Is About Friendships! We Got the Membership!

14. There Is More

15. Promoting Our Partners

16. Encourage Social Brand Sharing Change Your Profile Picture to Our BEAT the NOLES Button!

17. Use Existing Goals They Are Tools Measure & Report Things To Remember Be Creative Have Fun Mistakes Are Okay

18. Any Questions Paul Prewitt www.paulprewitt.compaul@paulprewitt.com @paulprewitt #sm4alumni