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B2B Marketing Awards Submissions 2015
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A compilation of our shortlisted entries to the 2015 B2B Marketing Awards.
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Recommandé
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
B2B Marketing Awards Winner - Lead Generation Factory by Atos
B2B Marketing Awards Winner - Lead Generation Factory by Atos
The Marketing Practice
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
The Marketing Practice: 2015 Overview
The Marketing Practice: 2015 Overview
The Marketing Practice
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Creating an experience worth raving about
Creating an experience worth raving about
The Marketing Practice
Why are we doing Content Marketing? How is it being measured (good and bad examples)? How can we increase the ROI we are getting? My presentation (with added notes for explanation) from Raconteur's High Performance Content event on 9 September 2015.
The ROI of content marketing
The ROI of content marketing
The Marketing Practice
Winner of the B2B Marketing Award 2013 for best lead generation campaign. The case study of the successful pilot of a ‘Lead Generation Factory’ for Atos – an integrated creative, data, digital and inside sales team working across the UK, France and Germany to uncover early-stage opportunities in prospect and customer accounts.
B2B Marketing Awards case study: Atos Lead Generation Factory
B2B Marketing Awards case study: Atos Lead Generation Factory
The Marketing Practice
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Case Study - Lumia Business Transformation
Case Study - Lumia Business Transformation
The Marketing Practice
All the presentations from our last Sales and Marketing Forum in June where we were joined by Andy Eustace from LinkedIn and Timothy Hughes, Business Development Director at Oracle.
Sales and Marketing Forum: Social Selling, 26th June
Sales and Marketing Forum: Social Selling, 26th June
The Marketing Practice
An introduction to The Marketing Practice, B2B marketing agency based in the UK
The Marketing Practice in a minute
The Marketing Practice in a minute
The Marketing Practice
Recommandé
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
B2B Marketing Awards Winner - Lead Generation Factory by Atos
B2B Marketing Awards Winner - Lead Generation Factory by Atos
The Marketing Practice
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
The Marketing Practice: 2015 Overview
The Marketing Practice: 2015 Overview
The Marketing Practice
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Creating an experience worth raving about
Creating an experience worth raving about
The Marketing Practice
Why are we doing Content Marketing? How is it being measured (good and bad examples)? How can we increase the ROI we are getting? My presentation (with added notes for explanation) from Raconteur's High Performance Content event on 9 September 2015.
The ROI of content marketing
The ROI of content marketing
The Marketing Practice
Winner of the B2B Marketing Award 2013 for best lead generation campaign. The case study of the successful pilot of a ‘Lead Generation Factory’ for Atos – an integrated creative, data, digital and inside sales team working across the UK, France and Germany to uncover early-stage opportunities in prospect and customer accounts.
B2B Marketing Awards case study: Atos Lead Generation Factory
B2B Marketing Awards case study: Atos Lead Generation Factory
The Marketing Practice
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Case Study - Lumia Business Transformation
Case Study - Lumia Business Transformation
The Marketing Practice
All the presentations from our last Sales and Marketing Forum in June where we were joined by Andy Eustace from LinkedIn and Timothy Hughes, Business Development Director at Oracle.
Sales and Marketing Forum: Social Selling, 26th June
Sales and Marketing Forum: Social Selling, 26th June
The Marketing Practice
An introduction to The Marketing Practice, B2B marketing agency based in the UK
The Marketing Practice in a minute
The Marketing Practice in a minute
The Marketing Practice
B2B Awards 2014 - Winners and runners-up creative boards
B2B Awards 2014 - Winners and runners-up showcase
B2B Awards 2014 - Winners and runners-up showcase
B2B Marketing
An introduction to The Marketing Practice
The Marketing Practice
The Marketing Practice
The Marketing Practice
How Microsoft Devices (formally Nokia) adopted a multichannel approach which moved the from 4th to 2nd place in the B2B marketplace
Case study: #LumiaBizTrial
Case study: #LumiaBizTrial
The Marketing Practice
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
Case Study: O2 LGDF
Case Study: O2 LGDF
The Marketing Practice
A presentation on the Unified Commerce opportunity in Australia and the benefits for retailers.
Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...
The Playhouse Group Pty Ltd
An Elite cross platform digital plan that focuses on talent marketplace lead generation both for the demand and talent side covering awareness, engagement, lead generation, nurturing and referral.
Talent Market Place Social Media, Digital & Lead Generation Strategy
Talent Market Place Social Media, Digital & Lead Generation Strategy
Brand Sauce
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
Road to Programmatic - An IAB Europe White Paper
Road to Programmatic - An IAB Europe White Paper
Boris Loukanov
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
Graham Wylie
This presentation will show you what Meagahn Moody can do for you!
More About Meagahn Moody
More About Meagahn Moody
mooditude
GÉNÉRATION DE LEADS EN B2B : QUEL MARKETING MIX METTRE EN OEUVRE ? Le club B2B de l'Adetem a organisé le 20 Janvier 2016 un atelier sur le meilleur Marketing mix pour la Génération de Leads en B2B. Pour lancer les débats, SiriusDecisions a présenté cette étude de 2015 sur l’efficacité des tactiques de création de la demande en Europe. Nous y apprendrons : • en quoi l’usage des tactiques a changé • quels sont les tactiques jugées les plus efficaces par les Marketers B2B européens. Sirius Decision a enqueté aupres de 470 directeurs de la création de la demande sur le marché européen, en particulier le Royaume Uni, la France, l’Italie, l’Allemagne, l’Espagne et la Hollande. Nous avons demandé a chaque participant d’identifier le mix marketing qu’ils utilisent pour générer des “Inquiries” (un lead dans son état le plus basique), et les faire évoluer a travers les 3 étapes du parcours d’achat: Education, solution et sélection. Les résultats nous ont montré un changement significatif des tactiques de Marketing Mix comme : • les white papers, • les essais en ligne, • les demandes de devis • les bannieres en ligne, • les séminaires, • le marketing aupres des associations, • l’acquisition de listes de contact. La réunion a été animée par : Hervé GONAY, Directeur Général de GETPLUS et Co-Président du Club B2B de l'Adetem
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Hervé Gonay
We provide solutions to STRATEGIC MARKETING challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing strategy, structure and capability We TIE INSIGHTS TO DOLLARS, the only universally accepted language of business Our global team fuses PRACTITIONER AND CONSULTING experience in marketing, management consulting, research, investment banking and advertising Our WHOLE-BRAIN THINKING brings an intrinsically MULTI-LENS and PRACTICAL approach to all our work
Introducing Marketing Excellence
Introducing Marketing Excellence
Vermeer
The brief for this presentation was what is direct and digital marketing planning is and the differences and similarities between digital and mass marketing planning. There is a variety of examples used to explain points such as Coke and Nike.
Direct, Interactive & Digital Marketing Planning
Direct, Interactive & Digital Marketing Planning
Rob Noble
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities. You will learn: How to Scale Growth with New Audience Targeting Capabilities How to Convert More Customers with Video Campaigns How to Advance Your Google Ads & Shopping Strategies
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Tinuiti
Partner marketing 22 march
Partner marketing 22 march
Rob Bartlett
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
How Marketo Structures Marketing Operations
How Marketo Structures Marketing Operations
Marketo
Bankai Group ( Panamax inc) project report on digital marketing
Brand Promotions & Marketing
Brand Promotions & Marketing
Hetal Bhatt
Technology purchases are as intricate as the smooth working of machinery. Just like in a machine all parts are needed to be perfect to make the machine work, in case of a technology purchase the client, customer and the stakeholders must be aligned on the benefits and uses of the technology that is being sold.
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
technodatagroup
ROBERT GLEN Resume
Robert Glen Resume 3.10.16
Robert Glen Resume 3.10.16
Robert Glen
By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
Tools of the Trade: Modern Marketing for Construction Brands
Tools of the Trade: Modern Marketing for Construction Brands
Modern Marketing Partners
Presentation by Paul Everett at the B2B Summit 2013, London. Uncut, with a whole extra bonus 6 or 7 slides. Here's the first six sins (see the presentation for number seven!): One: data: we didn’t know you existed Two: Brand: you didn’t know we existed Three: Content: we tried to appeal to everyone Four: Calls to action: we left you on your own Five: Sales alignment: no-one followed up the leads Six: Focus: we didn’t have time to equip sales to sell
Deadly sins of demand generation for b2b marketing: uncut
Deadly sins of demand generation for b2b marketing: uncut
The Marketing Practice
Sales Enablement Action Plan FULL
Sales Enablement Action Plan FULL
Marcus & Millichap
Sales Methodology Implementation Journey
Sales Methodology Implementation Journey
The Naro Group
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Tendances
B2B Awards 2014 - Winners and runners-up creative boards
B2B Awards 2014 - Winners and runners-up showcase
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An introduction to The Marketing Practice
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How Microsoft Devices (formally Nokia) adopted a multichannel approach which moved the from 4th to 2nd place in the B2B marketplace
Case study: #LumiaBizTrial
Case study: #LumiaBizTrial
The Marketing Practice
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
Case Study: O2 LGDF
Case Study: O2 LGDF
The Marketing Practice
A presentation on the Unified Commerce opportunity in Australia and the benefits for retailers.
Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...
The Playhouse Group Pty Ltd
An Elite cross platform digital plan that focuses on talent marketplace lead generation both for the demand and talent side covering awareness, engagement, lead generation, nurturing and referral.
Talent Market Place Social Media, Digital & Lead Generation Strategy
Talent Market Place Social Media, Digital & Lead Generation Strategy
Brand Sauce
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
Road to Programmatic - An IAB Europe White Paper
Road to Programmatic - An IAB Europe White Paper
Boris Loukanov
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
Graham Wylie
This presentation will show you what Meagahn Moody can do for you!
More About Meagahn Moody
More About Meagahn Moody
mooditude
GÉNÉRATION DE LEADS EN B2B : QUEL MARKETING MIX METTRE EN OEUVRE ? Le club B2B de l'Adetem a organisé le 20 Janvier 2016 un atelier sur le meilleur Marketing mix pour la Génération de Leads en B2B. Pour lancer les débats, SiriusDecisions a présenté cette étude de 2015 sur l’efficacité des tactiques de création de la demande en Europe. Nous y apprendrons : • en quoi l’usage des tactiques a changé • quels sont les tactiques jugées les plus efficaces par les Marketers B2B européens. Sirius Decision a enqueté aupres de 470 directeurs de la création de la demande sur le marché européen, en particulier le Royaume Uni, la France, l’Italie, l’Allemagne, l’Espagne et la Hollande. Nous avons demandé a chaque participant d’identifier le mix marketing qu’ils utilisent pour générer des “Inquiries” (un lead dans son état le plus basique), et les faire évoluer a travers les 3 étapes du parcours d’achat: Education, solution et sélection. Les résultats nous ont montré un changement significatif des tactiques de Marketing Mix comme : • les white papers, • les essais en ligne, • les demandes de devis • les bannieres en ligne, • les séminaires, • le marketing aupres des associations, • l’acquisition de listes de contact. La réunion a été animée par : Hervé GONAY, Directeur Général de GETPLUS et Co-Président du Club B2B de l'Adetem
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Hervé Gonay
We provide solutions to STRATEGIC MARKETING challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing strategy, structure and capability We TIE INSIGHTS TO DOLLARS, the only universally accepted language of business Our global team fuses PRACTITIONER AND CONSULTING experience in marketing, management consulting, research, investment banking and advertising Our WHOLE-BRAIN THINKING brings an intrinsically MULTI-LENS and PRACTICAL approach to all our work
Introducing Marketing Excellence
Introducing Marketing Excellence
Vermeer
The brief for this presentation was what is direct and digital marketing planning is and the differences and similarities between digital and mass marketing planning. There is a variety of examples used to explain points such as Coke and Nike.
Direct, Interactive & Digital Marketing Planning
Direct, Interactive & Digital Marketing Planning
Rob Noble
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities. You will learn: How to Scale Growth with New Audience Targeting Capabilities How to Convert More Customers with Video Campaigns How to Advance Your Google Ads & Shopping Strategies
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Tinuiti
Partner marketing 22 march
Partner marketing 22 march
Rob Bartlett
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
How Marketo Structures Marketing Operations
How Marketo Structures Marketing Operations
Marketo
Bankai Group ( Panamax inc) project report on digital marketing
Brand Promotions & Marketing
Brand Promotions & Marketing
Hetal Bhatt
Technology purchases are as intricate as the smooth working of machinery. Just like in a machine all parts are needed to be perfect to make the machine work, in case of a technology purchase the client, customer and the stakeholders must be aligned on the benefits and uses of the technology that is being sold.
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
technodatagroup
ROBERT GLEN Resume
Robert Glen Resume 3.10.16
Robert Glen Resume 3.10.16
Robert Glen
By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.
Tools of the Trade: Modern Marketing for Construction Brands
Tools of the Trade: Modern Marketing for Construction Brands
Modern Marketing Partners
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B2B Awards 2014 - Winners and runners-up showcase
B2B Awards 2014 - Winners and runners-up showcase
The Marketing Practice
The Marketing Practice
Case study: #LumiaBizTrial
Case study: #LumiaBizTrial
Case Study: O2 LGDF
Case Study: O2 LGDF
Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...
Talent Market Place Social Media, Digital & Lead Generation Strategy
Talent Market Place Social Media, Digital & Lead Generation Strategy
Road to Programmatic - An IAB Europe White Paper
Road to Programmatic - An IAB Europe White Paper
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
More About Meagahn Moody
More About Meagahn Moody
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...
Introducing Marketing Excellence
Introducing Marketing Excellence
Direct, Interactive & Digital Marketing Planning
Direct, Interactive & Digital Marketing Planning
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019
Partner marketing 22 march
Partner marketing 22 march
How Marketo Structures Marketing Operations
How Marketo Structures Marketing Operations
Brand Promotions & Marketing
Brand Promotions & Marketing
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
5 STRATEGIES FOR TECHNOLOGY MARKETER TO HIT THE MARK
Robert Glen Resume 3.10.16
Robert Glen Resume 3.10.16
Tools of the Trade: Modern Marketing for Construction Brands
Tools of the Trade: Modern Marketing for Construction Brands
En vedette
Presentation by Paul Everett at the B2B Summit 2013, London. Uncut, with a whole extra bonus 6 or 7 slides. Here's the first six sins (see the presentation for number seven!): One: data: we didn’t know you existed Two: Brand: you didn’t know we existed Three: Content: we tried to appeal to everyone Four: Calls to action: we left you on your own Five: Sales alignment: no-one followed up the leads Six: Focus: we didn’t have time to equip sales to sell
Deadly sins of demand generation for b2b marketing: uncut
Deadly sins of demand generation for b2b marketing: uncut
The Marketing Practice
Sales Enablement Action Plan FULL
Sales Enablement Action Plan FULL
Marcus & Millichap
Sales Methodology Implementation Journey
Sales Methodology Implementation Journey
The Naro Group
Part of a series exploring enterprise IT decision makers. This presentation explores: Who are they? What are they responsible for? Who should be talking to them? What do they want to talk about?
Introducing the Development Director
Introducing the Development Director
The Marketing Practice
Presentation deck from March 10, 2011 webinar
Building a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing Plan
Heinz Marketing Inc
Esta presentación tiene como objetivo conocer los aspectos básicos de PyQt4 y como realizar aplicaciones en Python con interfaces de usuario usando esta biblioteca.
Primeros Pasos en PyQt4
Primeros Pasos en PyQt4
Jesse Padilla Agudelo
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009
Lee Levitt
This presentation unveils SiriusDecisions’ recent sales enablement survey results, including trends and best practices to keep in mind as you look to improve sales productivity in 2014 and beyond.
SiriusDecisions Sales Enablement Market and Trends Survey Revealed
SiriusDecisions Sales Enablement Market and Trends Survey Revealed
SAVO
Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities. The model provides 4 stages of organizational maturity, which are: Undefined Progressive Mature World-Class Additionally, it evaluates 8 components of Sales Enablement, as follows: - Orientation - Leadership - Technology/Infrastructure - Alignment - Sales Support Tools - Processes - Metrics - Results To obtain this document, visit us at http://www.demandmetric.com/register
Sales Enablement Maturity Model
Sales Enablement Maturity Model
Demand Metric
INBOUND 2015
Brook Freedman & David Weinhaus - Be An Agency Hero With Sales Enablement Sol...
Brook Freedman & David Weinhaus - Be An Agency Hero With Sales Enablement Sol...
INBOUND
Use this sales enablement framework to define the activities required to successfully create, plan and execute a sales enablement program.
Sales Enablement Framework
Sales Enablement Framework
Demand Metric
Analysing Cluster for market segmentation.
Cluster analysis for market segmentation
Cluster analysis for market segmentation
Vishal Tandel
En vedette
(12)
Deadly sins of demand generation for b2b marketing: uncut
Deadly sins of demand generation for b2b marketing: uncut
Sales Enablement Action Plan FULL
Sales Enablement Action Plan FULL
Sales Methodology Implementation Journey
Sales Methodology Implementation Journey
Introducing the Development Director
Introducing the Development Director
Building a Successful Sales & Marketing Plan
Building a Successful Sales & Marketing Plan
Primeros Pasos en PyQt4
Primeros Pasos en PyQt4
IDC Sales Enablement Jan 2009
IDC Sales Enablement Jan 2009
SiriusDecisions Sales Enablement Market and Trends Survey Revealed
SiriusDecisions Sales Enablement Market and Trends Survey Revealed
Sales Enablement Maturity Model
Sales Enablement Maturity Model
Brook Freedman & David Weinhaus - Be An Agency Hero With Sales Enablement Sol...
Brook Freedman & David Weinhaus - Be An Agency Hero With Sales Enablement Sol...
Sales Enablement Framework
Sales Enablement Framework
Cluster analysis for market segmentation
Cluster analysis for market segmentation
Plus de The Marketing Practice
How do you harness the best technology to attract and retain clients in a complex B2B sale? Two use case examples for Enterprise Demand Generation and Account-Based Marketing programs
How do you harness the best technology to attract and retain clients in a com...
How do you harness the best technology to attract and retain clients in a com...
The Marketing Practice
Do you need to make a case for more marketing budget? Expand your target market? Grow revenues from existing customers? Data analytics can help you achieve all these things and more as part of your annual planning process.
4 ways data analytics can kick your annual B2B marketing planning into shape
4 ways data analytics can kick your annual B2B marketing planning into shape
The Marketing Practice
Tips and tricks from our own account-based marketing programs, having to shirt from in-person to virtual workshops in response to the coronavirus crisis.
Running virtual ABM workshops
Running virtual ABM workshops
The Marketing Practice
It doesn’t need us to tell you that we are living in unprecedented times. But although the coronavirus pandemic is a new challenge, as marketers we can learn lessons from previous global crises and try to apply them to our current approach. We’ve collated our thoughts on how B2B marketing strategy should change (or not) in the Covid-19 era along with guidance on tone, tactics and more.
B2B Marketing through the Covid-19 crisis
B2B Marketing through the Covid-19 crisis
The Marketing Practice
This isn’t an account-based marketing ‘how to guide’, this is a collection of learnings and things we wish we (and our clients) had known when we first started ABM over 5 years ago. We hope that by sharing these with you, you can avoid some of the recurring issues that stall ABM programs and ultimately demonstrate how valuable the first 12 months of an ABM program is.
How do you successfully pilot, refine, and scale your account-based marketing...
How do you successfully pilot, refine, and scale your account-based marketing...
The Marketing Practice
What's the key to ABM success in B2B Marketing? The integration of specialist teams to drive long term revenue growth. Here our guide to setting up and scaling successful ABM programs.
ABM best practice guide
ABM best practice guide
The Marketing Practice
Our work with Genpact on the Intelligent Operations Programme was rewarded with the trophy for Best Lead Generation or Nurturing Campaign at the 2015 B2B Marketing Awards. Here is our submission:
B2B Marketing Awards Winner - Intelligent Operations Programme by Genpact
B2B Marketing Awards Winner - Intelligent Operations Programme by Genpact
The Marketing Practice
The Footsteps mission is to “Help children with the determination and the dream to move like their friends, but who lack the physical ability to do so.” Based in Wallingford, Oxfordshire, they offer an innovative, intense form of physiotherapy that children with disabilities can’t access anywhere else in the UK. Every penny raised for them goes to supporting families that ordinarily wouldn’t be able to afford for their kids to go through the treatment. Which is why we’ve put together Chains for Change: a mission to cycle 175 miles in a day to raise money. From the £50 it costs to buy one footstep – an hour of physiotherapy – to the £9,000 it takes to fund a child for a year. Pedal-off is on 10 July 2015. And there’ll be a host of other activities in the run up, when we’ll be inviting everyone at TMP to take on their own 175 challenge. And we’ll be welcoming the cyclists back with a big party.
Only those who attempt the absurd
Only those who attempt the absurd
The Marketing Practice
We looked at the numbers behind our 2013 campaigns and uncovered the data that proves how audience behaviour is changing in B2B Marketing
The real stats behind B2B marketing
The real stats behind B2B marketing
The Marketing Practice
Part of a series exploring enterprise IT decision makers. This presentation explores: Who are they? What are they responsible for? Who should be talking to them? What do they want to talk about?
Introducing the Operations Director
Introducing the Operations Director
The Marketing Practice
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
O2 Eloqua Marketing Automation implementation
O2 Eloqua Marketing Automation implementation
The Marketing Practice
The TMP Foundation was created in 2011 to support charity causes close to the hearts of people at The Marketing Practice. We want to support local charities in meaningful fundraising that will make a difference to lives in the area around our Oxfordshire home. As well as supporting national charity events throughout the year. Have a look around the site to see what we’ve been up to. This year we’ll be supporting Naomi House - the presentation above provides an overview of the great work they do a few events to look out for across the year
TMP Foundation summer party in aid of Naomi House
TMP Foundation summer party in aid of Naomi House
The Marketing Practice
We've decided to share our internal country fact sheets which give an introduction to the country background, economy and a few key dos and don'ts. A great starting point when planning a marketing campaign.
Marketing into France: B2B marketing country factsheet
Marketing into France: B2B marketing country factsheet
The Marketing Practice
We've decided to share our internal country fact sheets which give an introduction to the country background, economy and a few key dos and don'ts. A great starting point when planning a marketing campaign.
Marketing into Germany: B2B marketing country factsheet
Marketing into Germany: B2B marketing country factsheet
The Marketing Practice
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
Direct mail targeting: best practice guide
Direct mail targeting: best practice guide
The Marketing Practice
Our Head of Data Strategy Matt Hanks contributed to B2B Marketings data best practice guide
B2B data best practice guide
B2B data best practice guide
The Marketing Practice
O2 Enterprise has taken an innovative approach to using social media for business over the past 12 months. The programme has focused on using the core business social media platforms to support individual O2 employees in their 1-2-1 interactions with customers, prospects and influencers.
B2B marketing case study o2 enterprise social media strategy
B2B marketing case study o2 enterprise social media strategy
The Marketing Practice
Some key dates to consider when looking to plan European campaigns
European events and public holidays calendar 2014
European events and public holidays calendar 2014
The Marketing Practice
A one-page overview of various potential objectives and tactics for account based marketing. From intel gathering and awareness activity through to campaigning, sales engagement and advocacy.
Account based marketing - targeting key accounts with 1-2-1 marketing programmes
Account based marketing - targeting key accounts with 1-2-1 marketing programmes
The Marketing Practice
Runner-up at the B2B Marketing Awards 2013 for best use of customer insight. A case study that shows what happens when you take the time to focus on data management, audience segmentation and core messages. Driving an instant change in email click through rates (from an average of 1.6% to 4.4%) - and more importantly contributing to increased lead numbers.
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B2B Marketing Awards case study: AXA Wealth business development
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B2B Marketing Awards case study: AXA Wealth business development
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Alpha Media radio stations KUIC, KBAY, KEZR, and KKIQ can help increase your business. Contact Dave McCallum to learn more. (707) 452-2307 Dave.McCallum@AlphaMediaUSA.com
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
If there's one thing we can count on, it's that social media is always changing. And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation. In 2024, we’re predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024.
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
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[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
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Aiizennxqc is one of the top Digital Marketing Companies in Coimbatore. Aiizennxqc is a leading Digital Marketing Company which specializes mainly in Social Media Marketing (SMM) and Search Engine Optimization (SEO) .Other services provided by Aiizennxqc include Social Media Optimization (SMO) and Promotions (both paid as well as unpaid), Website creation as well as designing.
Aiizennxqc Digital Marketing | SEO & SMM
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aiizennxqc
This presentation describes about the principle of persuasion which is being used by businesses to attract and retain customers and to boost sales and profit
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
Surya Prasath
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On the 9th of May, 2024, Pakistan commemorates a pivotal event in its history known as the 9th May Incident. This incident, which occurred on the same date in 2022, marks a significant turning point in Pakistan’s political landscape and societal fabric. Understanding the complexities and implications of this incident requires delving into the circumstances that led to it and its aftermath.
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
elizabethella096
Uncover the various AI Prompts that you can generate to optimize your marketing and enhance your personalization.
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
Vbout.com
Marketing how to present your project very well , discussed an idea with it's mission , vision and objectives
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BeshoyFawaz1
Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
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Crypto Quantum Leap - Digital - membership area
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Influential restaurant and food service industry networking is a necessity for business success. In this highly digitized world of devices, apps, and platforms, I prefer to pick up my phone, dial, and TALK to a live person. Phone-to-phone and person-to-person may get you to a face-to-face.
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
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NiteshKumar82226
Learn about The Impact of Social Media Advertising and also Understand the key trends and tactics of social media advertising.
The Impact Of Social Media Advertising.pdf
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VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
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Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
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Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
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Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
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[Expert Panel] New Google Shopping Ads Strategies Uncovered
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Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
Cartona.pptx. Marketing how to present your project very well , discussed a...
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Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership area
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
B2B Marketing Awards Submissions 2015
1.
B2B MARKETING AWARDS SHORTLISTED
ENTRIES 2015 A compilation of our shortlisted entries to the 2015 B2B Marketing Awards.
2.
Best use of
social media CATEGORY 7
3.
4.
5.
Most commercially successful
campaign CATEGORY 13
6.
7.
Best use of
account-based marketing CATEGORY 15
8.
9.
Best lead generation
or nurturing campaign CATEGORY 23
10.
11.
12.
B2B marketing communications
agency of the year CATEGORY 27
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