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Ad Tech Paul Fisher
- 1. Advent Ventures The future of the advertising industry?
- 3. I am a VC. I do not know the future But I invest in people who might.
- 4. Agenda What are we investing in Why?
- 5. Many of the established names were VC backed…
- 6. Many emerging names are already VC funded
- 7. You saw it here first… Advent commissioned research specifically for ad:tech
- 8. Global Venture Capital investment Ad tech H1 2008 $580mn invested across 56 deals Deals by Value Largest Category: Ad networks $167mm Deals by Volume Largest Category: Ad networks 15 deals
- 9. Who were the companies?
- 10. Our money where my mouth is User reviews of local places and services Second-generation Yellow Pages
- 11. Why invest?
- 12. What is driving us to invest in the sector? Startling online growth Brands will eventually stop valuing reach Advertising measurement still broken Adverts are changing beyond recognition (www.TheCoffeeShopsofMayfair.com)
- 13. Where am I interested in investing? Measuring advertising effectiveness Opportunities in Central and Eastern Europe Advertiser-funded short form content Ad networks with scale