Lyonsdown Media Group produces specialized magazine supplements and needed a new CRM system to better manage client data and marketing campaigns. They selected Workbooks over Salesforce due to its campaign management functionality. Workbooks customized the system for Lyonsdown and migrated their client data. Lyonsdown staff then received training on the new system and are now able to more effectively organize campaigns and track their progress, leading to increased sales. The Managing Director is pleased with their selection of Workbooks and believes it will help drive their business forward.
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Workbooks Lyonsdown casestudy
1. A WORKBOOKS OnLInE CASE STUDY
Lyonsdown Media Group
About Lyonsdown Media Group supplement topics and to build sales
campaigns around this. Two years ago
Lyonsdown Media Group produces high the Lyonsdown sales team started to
quality, special interest supplements use Salesforce Group Edition to help
which are distributed through many achieve this aim. It quickly became
of the UK’s major newspaper and apparent that the tool didn’t provide
magazine brands, including the the functionality that Lyonsdown need
Guardian, The Economist, The Telegraph and the salespeople started to develop
and The Spectator. Established in their own ways of running campaigns
2005 by Bradley Scheffer, the company using different combinations of
is highly respected in the business Salesforce, Excel spreadsheets and
publishing world and counts many Outlook. These disparate working styles
blue-chip organisations among its resulted in incomplete and/or duplicate
client base. data being stored on Salesforce
and made it impossible to track the
Each supplement is focused on a progress of campaigns or to analyse
sponsorship client’s target audience, success factors.
the issues they want to communicate
and the products they want to promote. To address these problems, Lyonsdown
Topics are wide-ranging and include: considered upgrading their Salesforce
Business Skills; Cosmetic Treatment; subscription and decided to take the
Digital Signage; Environmental Issues; opportunity to investigate alternative
Offshoring and Technology. suppliers too, including Workbooks.
Bradley Scheffer, Lyonsdown’s
Managing Director said “The fact that
Inconsistent data Workbooks CRM includes campaign
management was an immediate plus
A key aspect of Lyonsdown’s success point and this, combined with how
is the ability to segment their target easy the Workbooks interface was for
market based on their contacts’ us to understand, made us keen to
expressed interest in specific learn more.”