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Is IT Transforming Your Business? 
Tom Philbin 
Sr. Enterprise Architect 
November 2013
2
3 
2 messages for you today 
1.The story of IT Strategy & Architecture at Dell 
2.Dell’s approach and how you can do something similar
4 
By the Numbers: Strategy & Architecture 
60%+ 
Application Rationalization since 2008 
32 
Acquisitions since 2006 
83% 
Defect removal efficiency (DRE) 
4 New business models; multiple channels
5 
Explosive Growth + Strategic Shift = IT Complexity Handful of applications Approx. 6,500 applications Our approach to EA has simplified our environment to less than 2,400 apps while supporting an increasingly complex business.
6 
Dell IT’s Approach to Transformation
7 
Our Architecture Method: Enabling strategic outcomes 
Understanding Dell’s business needs and IT’s value proposition (ITSP) 
so we can define our architectural goal (ESRA), 
long term, low-fidelity strategic architecture plan (ASD) 
high-fidelity program architecture enabling strategic delivery (PAD) 
1 
2 
3 
4 
Strategy 
Goal 
3-5 yr Plan 
Program Architecture 
EA Consulting Services 
5 
and produce both a 
and then a 
Architecture Oversight 
6
8 
Our Architecture Method: Enabling strategic outcomes 
SO WHAT? What does this mean to your stakeholders? 
BU & Functional Leaders: 
“When will I get what I need to realize my strategy?” 
IT Leaders: “How can IT best-enable business strategy?” 
Understanding Dell’s business needs and IT’s value proposition (ITSP) 
so we can define our architectural goal (ESRA), 
long term, low-fidelity strategic architecture plan (ASD) 
high-fidelity program architecture enabling strategic delivery (PAD) 
1 
2 
3 
4 
Strategy 
Goal 
3-5 yr Plan 
Program Architecture 
and produce both a 
and then a
9 
EA Specializations: From Concept to Outcomes 
EA Skills Based on
10 
IT Strategic Plan 
EA-specialization overlay of Key EA Deliverables: IT Strategic Plan 
EA Skills Based on 
= Primary accountability 
Table of Contents 
1.Business-Enabling Strategy 
2.IT Foundational Strategy
11 
End State Reference Architecture 
EA-specialization overlay of Key EA Deliverables: End State Reference Architecture (ESRA) 
Table of Contents 
1.Business Architecture 
2.Solution Architecture 
3.Information Architecture 
4.Infrastructure Architecture 
EA Skills Based on 
Framework Based on 
= Primary accountability
12 
EA-specialization overlay of Key EA Deliverables: Architecture Strategy Document (ASD) 
= Primary accountability 
EA Skills Based on 
Framework Based on 
Application 1 
Application 2 
Interface (information)
13 
EA-specialization overlay of Key EA Deliverables: Program Architecture Document (PAD) 
= Primary accountability 
EA Skills Based on 
Framework Based on
14 
CLOSING???
Thank You! 
Tom Philbin 
Sr. Enterprise Architect

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IT Transforming Your Business with a Strategic Architecture Approach

  • 1. Is IT Transforming Your Business? Tom Philbin Sr. Enterprise Architect November 2013
  • 2. 2
  • 3. 3 2 messages for you today 1.The story of IT Strategy & Architecture at Dell 2.Dell’s approach and how you can do something similar
  • 4. 4 By the Numbers: Strategy & Architecture 60%+ Application Rationalization since 2008 32 Acquisitions since 2006 83% Defect removal efficiency (DRE) 4 New business models; multiple channels
  • 5. 5 Explosive Growth + Strategic Shift = IT Complexity Handful of applications Approx. 6,500 applications Our approach to EA has simplified our environment to less than 2,400 apps while supporting an increasingly complex business.
  • 6. 6 Dell IT’s Approach to Transformation
  • 7. 7 Our Architecture Method: Enabling strategic outcomes Understanding Dell’s business needs and IT’s value proposition (ITSP) so we can define our architectural goal (ESRA), long term, low-fidelity strategic architecture plan (ASD) high-fidelity program architecture enabling strategic delivery (PAD) 1 2 3 4 Strategy Goal 3-5 yr Plan Program Architecture EA Consulting Services 5 and produce both a and then a Architecture Oversight 6
  • 8. 8 Our Architecture Method: Enabling strategic outcomes SO WHAT? What does this mean to your stakeholders? BU & Functional Leaders: “When will I get what I need to realize my strategy?” IT Leaders: “How can IT best-enable business strategy?” Understanding Dell’s business needs and IT’s value proposition (ITSP) so we can define our architectural goal (ESRA), long term, low-fidelity strategic architecture plan (ASD) high-fidelity program architecture enabling strategic delivery (PAD) 1 2 3 4 Strategy Goal 3-5 yr Plan Program Architecture and produce both a and then a
  • 9. 9 EA Specializations: From Concept to Outcomes EA Skills Based on
  • 10. 10 IT Strategic Plan EA-specialization overlay of Key EA Deliverables: IT Strategic Plan EA Skills Based on = Primary accountability Table of Contents 1.Business-Enabling Strategy 2.IT Foundational Strategy
  • 11. 11 End State Reference Architecture EA-specialization overlay of Key EA Deliverables: End State Reference Architecture (ESRA) Table of Contents 1.Business Architecture 2.Solution Architecture 3.Information Architecture 4.Infrastructure Architecture EA Skills Based on Framework Based on = Primary accountability
  • 12. 12 EA-specialization overlay of Key EA Deliverables: Architecture Strategy Document (ASD) = Primary accountability EA Skills Based on Framework Based on Application 1 Application 2 Interface (information)
  • 13. 13 EA-specialization overlay of Key EA Deliverables: Program Architecture Document (PAD) = Primary accountability EA Skills Based on Framework Based on
  • 15. Thank You! Tom Philbin Sr. Enterprise Architect