20140605 Online Storytelling in Travel and Leisure - Head Office NL

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Slides van mijn keynote over online storytelling in de financiële dienstverlening. Gehouden op 4 september 2014 tijdens de Masterclass Content Marketing Travel & Leisure van Head Office NL.

Médias sociaux

ONLINE
STORYTELLING
Paulus Veltman
Masterclass Content Marketing Travel & Leisure
4 september 2014

1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR

2. PASSIEVE CONSUMENTEN
Bron: Wikipedia
PAULUS VELTMAN | SPEAKER INNOVATOR

3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR

#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR

#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR

ONLINE STORYTELLING
1. Waarom verhalen?
2. Online storytelling roadmap
3. De geheimen van viral video
4. Online storytelling voor travel &
leisure
PAULUS VELTMAN | SPEAKER INNOVATOR

VERHALEN ZI JN OLIFANTENPAADJES
Afbeelding: Nicolas Nova - Flickr
PAULUS VELTMAN | SPEAKER INNOVATOR

VERHALEN VOEGEN WAARDE TOE [KLIK]
Afbeelding: holly-gofightly.tumblr.com
PAULUS VELTMAN | SPEAKER INNOVATOR

VERHALEN DRAGEN EMOTIE OVER [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

BASISELEMENTEN
Bron: Ed Schipul – Storytelling through Social Media
PAULUS VELTMAN | SPEAKER INNOVATOR

JOSEPH CAMPBELL (1949)
Bron: http://www.thewritersjourney.com/hero's_journey.htm
PAULUS VELTMAN | SPEAKER INNOVATOR

JI J BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR

JI J BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR

AN UNEXPECTED BRIEFING [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

[KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

ONLINE STORYTELLING
ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER

BEGIN MET EEN GOED VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATOR

KIES DOELGROEP EN PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR

MAAK PAKKENDE EN DEELBARE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR

Bron: Bart Meerdink op Marketingfacts
PAULUS VELTMAN | SPEAKER INNOVATOR

ZORG VOOR EEN CENTRAAL PUNT
PAULUS VELTMAN | SPEAKER INNOVATOR

LAAT ANDEREN JE VERHAAL DELEN. . . [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

. . .EN UITBREIDEN
PAULUS VELTMAN | SPEAKER INNOVATOR

ONLINE STORYTELLING ROADMAP
1. Begin met een goed verhaal
2. Kies doelgroep en platform
3. Maak pakkende en deelbare content
4. Zorg voor een centraal punt
5. Laat anderen je verhaal delen en
uitbreiden
PAULUS VELTMAN | SPEAKER INNOVATOR

HET GAAT NIET VANZELF [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

HOE MAAK JE EEN VIRAL VIDEO?
1. Het gaat om het verhaal, niet om het
product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
PAULUS VELTMAN | SPEAKER INNOVATOR

WAT IS DE MEESTBEKEKEN REISVIDEO? [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

ONLINE STORYTELLING
VOOR TRAVEL & LEISURE

IEDEREEN HEEFT WAT MET REISVERHALEN
PAULUS VELTMAN | SPEAKER INNOVATOR

1966
Afbeelding: Tip Amsterdam
PAULUS VELTMAN | SPEAKER INNOVATOR

INSPIRERENDE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR

SAWADEE EXPERIENCE [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

CORPORATE STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR

VERHALEN VERZAMELEN
PAULUS VELTMAN | SPEAKER INNOVATOR

CORPORATE BLOG
PAULUS VELTMAN | SPEAKER INNOVATOR

TRAVELBLOGGERS: VERTROUWEN
PAULUS VELTMAN | SPEAKER INNOVATOR

TRAVELBLOGGERS: BEREIK
PAULUS VELTMAN | SPEAKER INNOVATOR

TRAVELVLOGGERS
PAULUS VELTMAN | SPEAKER INNOVATOR

BLOGGER OUTREACH
PAULUS VELTMAN | SPEAKER INNOVATOR

STORYTELING FOR GOOD
PAULUS VELTMAN | SPEAKER INNOVATOR

#HOLIDAYSPAM [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR

SCHIPHOL
PAULUS VELTMAN | SPEAKER INNOVATOR

#FAKECATION
Afbeelding: BuzzFeed
PAULUS VELTMAN | SPEAKER INNOVATOR

#SINGLEPARENTTRIP
PAULUS VELTMAN | SPEAKER INNOVATOR

DEELECONOMIE
PAULUS VELTMAN | SPEAKER INNOVATOR

TAKEAWAYS
1. Je bent niet de held, je bent de mentor
2. Medewerkers en klanten kunnen je
verhaal vaak het beste vertellen
3. Social media worden vertrouwd
4. Techniek gaat de hele sector
veranderen
5. Content is en blijft King
PAULUS VELTMAN | SPEAKER INNOVATOR

@paulusveltman
paulusveltman.nl
DEZE PRESENTATIE STAAT OP

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20140605 Online Storytelling in Travel and Leisure - Head Office NL

1. ONLINE STORYTELLING Paulus Veltman Masterclass Content Marketing Travel & Leisure 4 september 2014

2. 1. KLASSIEKE VERTELTRADITIE PAULUS VELTMAN | SPEAKER INNOVATOR

3. 2. PASSIEVE CONSUMENTEN Bron: Wikipedia PAULUS VELTMAN | SPEAKER INNOVATOR

4. 3. DIGITALE CULTUUR PAULUS VELTMAN | SPEAKER INNOVATOR

5. #SomosTodosMacacos PAULUS VELTMAN | SPEAKER INNOVATOR

6. #WeAreAl lMonkeys PAULUS VELTMAN | SPEAKER INNOVATOR

7. ONLINE STORYTELLING 1. Waarom verhalen? 2. Online storytelling roadmap 3. De geheimen van viral video 4. Online storytelling voor travel & leisure PAULUS VELTMAN | SPEAKER INNOVATOR

8. WAAROM VERHALEN?

9. VERHALEN ZI JN OLIFANTENPAADJES Afbeelding: Nicolas Nova - Flickr PAULUS VELTMAN | SPEAKER INNOVATOR

10. VERHALEN VOEGEN WAARDE TOE [KLIK] Afbeelding: holly-gofightly.tumblr.com PAULUS VELTMAN | SPEAKER INNOVATOR

11. VERHALEN DRAGEN EMOTIE OVER [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

12. BASISELEMENTEN Bron: Ed Schipul – Storytelling through Social Media PAULUS VELTMAN | SPEAKER INNOVATOR

13. JOSEPH CAMPBELL (1949) Bron: http://www.thewritersjourney.com/hero's_journey.htm PAULUS VELTMAN | SPEAKER INNOVATOR

14. JI J BENT NIET DE HELD PAULUS VELTMAN | SPEAKER INNOVATOR

15. JI J BENT DE MENTOR PAULUS VELTMAN | SPEAKER INNOVATOR

16. AN UNEXPECTED BRIEFING [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

17. [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

18. ONLINE STORYTELLING ROADMAP PAULUS VELTMAN | SPEAKER INNOVATER

19. BEGIN MET EEN GOED VERHAAL PAULUS VELTMAN | SPEAKER INNOVATOR

20. KIES DOELGROEP EN PLATFORM PAULUS VELTMAN | SPEAKER INNOVATOR

21. PAULUS VELTMAN | SPEAKER INNOVATOR

22. MAAK PAKKENDE EN DEELBARE CONTENT PAULUS VELTMAN | SPEAKER INNOVATOR

23. PAULUS VELTMAN | SPEAKER INNOVATOR

24. Bron: Bart Meerdink op Marketingfacts PAULUS VELTMAN | SPEAKER INNOVATOR

25. ZORG VOOR EEN CENTRAAL PUNT PAULUS VELTMAN | SPEAKER INNOVATOR

26. LAAT ANDEREN JE VERHAAL DELEN. . . [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

27. . . .EN UITBREIDEN PAULUS VELTMAN | SPEAKER INNOVATOR

28. PAULUS VELTMAN | SPEAKER INNOVATOR

29. ONLINE STORYTELLING ROADMAP 1. Begin met een goed verhaal 2. Kies doelgroep en platform 3. Maak pakkende en deelbare content 4. Zorg voor een centraal punt 5. Laat anderen je verhaal delen en uitbreiden PAULUS VELTMAN | SPEAKER INNOVATOR

30. DE GEHEIMEN VAN VIRAL VIDEO

31. [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

32. [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

33. HET GAAT NIET VANZELF [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

34. PAULUS VELTMAN | SPEAKER INNOVATOR

35. PAULUS VELTMAN | SPEAKER INNOVATOR

36. [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

37. HOE MAAK JE EEN VIRAL VIDEO? 1. Het gaat om het verhaal, niet om het product 2. Show, don’t tell 3. Reclamekwaliteit is niet nodig 4. Help je video over het dode punt 5. Kies het juiste tijdstip PAULUS VELTMAN | SPEAKER INNOVATOR

38. WAT IS DE MEESTBEKEKEN REISVIDEO? [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

39. ONLINE STORYTELLING VOOR TRAVEL & LEISURE

40. IEDEREEN HEEFT WAT MET REISVERHALEN PAULUS VELTMAN | SPEAKER INNOVATOR

41. 1966 Afbeelding: Tip Amsterdam PAULUS VELTMAN | SPEAKER INNOVATOR

42.

43. INSPIRERENDE CONTENT PAULUS VELTMAN | SPEAKER INNOVATOR

44. SAWADEE EXPERIENCE [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

45. CORPORATE STORYTELLING PAULUS VELTMAN | SPEAKER INNOVATOR

46. VERHALEN VERZAMELEN PAULUS VELTMAN | SPEAKER INNOVATOR

47. PAULUS VELTMAN | SPEAKER INNOVATOR

48. CORPORATE BLOG PAULUS VELTMAN | SPEAKER INNOVATOR

49. TRAVELBLOGGERS: VERTROUWEN PAULUS VELTMAN | SPEAKER INNOVATOR

50. TRAVELBLOGGERS: BEREIK PAULUS VELTMAN | SPEAKER INNOVATOR

51. TRAVELVLOGGERS PAULUS VELTMAN | SPEAKER INNOVATOR

52. BLOGGER OUTREACH PAULUS VELTMAN | SPEAKER INNOVATOR

53. STORYTELING FOR GOOD PAULUS VELTMAN | SPEAKER INNOVATOR

54. #HOLIDAYSPAM [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

55. VUELING

56. SCHIPHOL PAULUS VELTMAN | SPEAKER INNOVATOR

57. #FAKECATION Afbeelding: BuzzFeed PAULUS VELTMAN | SPEAKER INNOVATOR

58. PINTEREST

59. PAULUS VELTMAN | SPEAKER INNOVATOR

60. #SINGLEPARENTTRIP PAULUS VELTMAN | SPEAKER INNOVATOR

61. PAULUS VELTMAN | SPEAKER INNOVATOR

62. PAULUS VELTMAN | SPEAKER INNOVATOR

63. DEELECONOMIE PAULUS VELTMAN | SPEAKER INNOVATOR

64. TAKEAWAYS 1. Je bent niet de held, je bent de mentor 2. Medewerkers en klanten kunnen je verhaal vaak het beste vertellen 3. Social media worden vertrouwd 4. Techniek gaat de hele sector veranderen 5. Content is en blijft King PAULUS VELTMAN | SPEAKER INNOVATOR

65. [KLIK] PAULUS VELTMAN | SPEAKER INNOVATOR

66. @paulusveltman paulusveltman.nl DEZE PRESENTATIE STAAT OP

20140605 Online Storytelling in Travel and Leisure - Head Office NL

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20140605 Online Storytelling in Travel and Leisure - Head Office NL