Pricing your business product and services
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This was a short presentation intended for the Young Entrepreneur Mentoring course I assisted with. Pricing a business' products, goods and services is a key aspect which many proprietors and entrepreneurs don't get right and causes problems as the business grows.
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Pricing your business product and services
- 2. People have strange ideas
- 4. Where do we want to be in the marketplace?
- 5. Our changing markets Old model New model
- 6. U-Curve
Notes de l'éditeur
- Pricing your services
- Most people don’t understand the cost of doing business.
- Our price structures determine our position in the market place; think Hyundai versus Toyota versus BMW.
- Markets are polarising; the middle of the market is evaporating as customers either move to premium or cheap products. The computer industry is a good example, HP and Dell have gone cheap while Apple have claimed the premium ground. Where can you make money?