3. Decide who you are. Or who you will be.
“Life isn't about finding
yourself.
Life is about creating
yourself. ”
- George Bernard Shaw
PASSION PERFECTION
PROFITABILITY
4. Identify and build on your strengths
“Build upon strengths, and
weaknesses will gradually
take care of themselves.”
Joyce C Lock
5. Differentiate. Be 1 in a Billion.
“The middle of the road is a good place to get run
over”
6. Just ask
“Every moment of your life is infinitely
creative and the universe is endlessly
bountiful. Just put forth a clear enough
request, and everything your heart desires
must come to you.”
- Mahatma Gandhi
7. Control the Variables. Drive your
Destiny
"You cannot prevent the birds
of sorrow from flying over your
head, but you can prevent them
from building nests in your
hair."
- Chinese Proverb
9. Where do you see yourself in 5 years?
“If you want to be happy, set a goal that
commands your thoughts, liberates your energy
and inspires your hopes. ”
- Andrew Carnegie
10. Brand Yourself
“Too many people
overvalue what they are
not and undervalue what
they are.”
- Malcolm Forbes,
11. Enjoy Maadi
“True happiness is... to enjoy the present, without
anxious dependence upon the future.”
- Lucius Annaeus Seneca
12. MARKETING
STRATEGY
Product launches,
brand integration,
rejuvenation and
identity,
international
marketing plans,
turnkey marketing
solutions
INSIGHTS
India’s only serious
marketing magazine,
Marketing Booster.
CXO conferences-
The Futurist CMO
and Great Indian
Marketing Summit
COMMUNITY
India’s only peer
community for
marketers, with a
reach of around
30,000 across
channels. Forum
featured in
LinkedIn’s Hall of
CONSULTING.
EDUCATION.
COMMUNITY.
The Paul Writer team hosts India’s
largest peer community for marketers at
paulwriter.com, curates India’s only
marketing magazine “Marketing Booster”
and convenes the highly acclaimed
Futurist CMO, Great Indian Marketing
S u m m i t c o n c l a v e s , a n d C M O
Roundtables.
Paul Writer, was founded in 2010 by
Jessie Paul, a marketing expert, author
of No Money Marketing (Tata McGraw-
Hill, 2009). She has held a variety of
senior marketing positions including
CMO for Wipro’s technology business
and Global Brand Manager of Infosys.
102,TrumphTower, 5/2 Eagle Street, Langford
Town, Bangalore 560 025
paulwriter@paulwriter.com
@jessie_paul
