This presentation will discuss four ps of marketing. Many new business can fail if they truly do not understand price, product, placement and promotion. This presentation will discuss the four p's of marketing as well as provide suggestions on how you can start a new business and be successful at your business

1. What are the Four P’s
Marketing?
By: Paul Young, CPA, CGA

2. Paul Young, CPA, CGA
 Work Experience
 26+ years in Corporate Finance and Strategic Planning
 11+ years analyzing Government Policies
 8+ years teaching advance accounting, advance management information systems,
public finance
 15+ years working for fortune 500 companies
 11+ years building Financial Performance Management and Financial Operational
Management Solutions
 26+ years taxation including corporate taxation, commodity taxation, payroll
taxation and transfer pricing
 Contact – Paul_Young_CGA@Hotmail.com

3. Agenda
 What are the four P’s of Marketing
 Price
 Promotion
 Product
 Placement

4. What are the 4-Ps
 Price
 Promotion
 Product
 Placement

5. Price
 Source – Amazon and e-Bay
• Market Price
• What are people willing to pay?
• How do you price your product?
• Product Cost (Supplier)
• Delivering Costs
• Overhead
• Taxation (Sales Tax, Duties/Brokerage)

6. Promotion
 How do you advertise your product?
 Are you using trade journals?
 Does your product and company have brand recognition?
 Are you piggy backing on eCommerce sites like Kijii, eBay and Amazon?
Source: Amazon
The above examples show how site like Amazon promote deals for the day

7. Product
 What makes your product better?
 Do you have customer references?
 Do you market analysis of your product?
 Do you have unique technology/Platform?

8. Placement
 How do you go to market
 What is your retail and distribution channel?
 Have you struck partnerships with key retail/distribution companies?
 Source:
 http://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/Hub-and-spoke-model.pdf and Amazon -
https://www.google.ca/search?q=hub+and+spoke+amazon+model+diagram&espv=2&biw=1600&bih=796&tbm=isch&imgil=O9sHev4Gz6UMAM%253A%253BUT
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D&ved=0ahUKEwjElef3rbzPAhVB5CYKHWUeDfgQyjcINQ&ei=aB3xV8TBFsHImwHlvLTADw#imgrc=O9sHev4Gz6UMAM%3A
This diagram shows
how hub and
spokes work for
retailers

9. Summary
 Ensure product quality
 Poor product leads bad taste with customers
 Build customer references/Testimonials
 Starting a business takes capital
 Venture Capital
 Internal Cash
 It is important to do a proper business plan
 Cash is king
 Most business lose money in the first two years
 Build relationships early and often
 Most people that start business after working in a particular industry