Inception Business Services (IBS) provides consulting and outsourcing services in the Marketing & Branding function. Some of the services we offer are as below: Online Marketing and Social Media Management - This involved website, blogs, content and social media strategy, social media management and execution on a day to day basis, FB and Google advertising, other online ads, co-promotions, etc Content creation or re-writing - From very specialised 10-15 page original written documents, to articles, to brand collateral content. Marketing consulting strategy - done by organisations which are typically 5-10 years old. So we can organise workshops, do their company SWOT, re-do the company or brand positioning. We also do stand alone workshops for customer engagement strategy, brand communication strategy, etc. Market Study and Business Plan Development - If a business wants to start in a new location or if people are trying to enter a new audience segment or if a new business is wanting to check feasibility, we do very specific market study and submit report. We also subsequently can help with the Business Plan or the Marketing plan development for the same. Go to market / Store launch or activation - If a retail establishment has started a new store, then planning promotions to bring in traffic and walk in. If a business is based elsewhere and starting off in chennai, we can plan and activate this market with a complete go-to-market strategy. If you would like any of the above services you can mail us to pavithra@inception.net.in or you can call us on 044-42698056

1. 8
WHY
IBS?
b
a
We help leverage existing
resources and enhance
business value.
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!
K
[
Why we exist?
Solving managerial bandwidth in
organizations.
IBS
"
Know us
And work
with us
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v
SERVICES ON
OFFER
Tailor-made solutions
9
#
S
WHO WE ARE
Management &
Marketing professionals
t
(
K
Let’s come
& see
HOW WE WORK
Projects and Monthly
Fees / Retainer
WHAT WE
DELIVER
Z
services that straddle
both thinking and
execution

2. PRESENTATION summary
I
BEGIN
v
HISTORY
Why we
exist?
III
VALUE
V
t
HOW WE
WORK
Z
II
WHAT WE
DELIVER
K
IV
WORK
DONE
TEAM
IBS
VI
SHOW
CASES
ALL
AREAS
b
WHY
IBS?
Marketing | Consulting | Outsourcing | Communication
(
SERVICES
ON
OFFER
end

3. Why
we
exist?
v
I

4. Why we exist?
Some pertinent needs that we help fulfill
N TRUSTED PARTNER
“I am just starting my
business. I need a trusted
partner to help me get my
business up and running.”
E
CO-OWNED EXECUTION
“We are constantly juggling so
many balls. We need an
effective partner to take
ownership of some of the
projects and see them through
to meaningful execution”
]
EXTERNAL PERSPECTIVES
“We have enough resources,
but we are looking for
someone to help us with
an external perspective and
innovative ideas.”
Q BANDWITH ISSUES
“We know the right things to
do, but we don't have the
right resources or the time
to get it done. We need
reliable support to release
crucial bandwidth and get
more done.”
Marketing | Consulting | Outsourcing | Communication

5. II
WHAT WE
DELIVER
Z
!

6. From thinking to execution
We deliver the entire gamut
u
w
Ñ
(
Thinking
Macro
Micro
execution
With and for you
Brainstorming or
Strategy
Discussions
Ideation - bird’s
eye view of your
business needs
Setting plans and
tasks - Moving to
fix the nuts and
bolts
Doing – With
available time
and resources
Marketing | Consulting | Outsourcing | Communication

7. III
Services
on offer
(
a

8. our services
Our strength suite
marketing
consulting
outsourcing
communication
4
q
$
2
Brand Identity
Brand positioning
Marketing / Business
plan
Training/Coaching
Social Media
Management
Brand content
Customer
Internal
Extensive research
and content
Inbound marketing
Brand collaterals
Brand Management
Property Development
Marketing | Consulting | Outsourcing | Communication

9. our clients
some of our partners
Marketing | Consulting | Outsourcing | Communication

10. BRANDproperties
We help create properties that create an impact
01
JUN
Inception Day was organized
on 1st June 2013. It is our
own brand property. It helps
establish thought leadership
and engage with the right
audience.
Oct
to
jan
Developed for Margazhi.org.
A photography contest that
helped engage with
connoisseurs of Indian
performing arts. Tie-ups with
The Hindu and PSM
201213
Over the last year,
conceptualized, created and
shared the e-mail newsletter
to engage with existing
clientele of the brand. Is now
a trademark property.
Marketing | Consulting | Outsourcing | Communication

11. IV
TEAM IBS
"
K

12. our organization
How we are structured
!
!
Thinking
Owning
!
Project
Owners
H
Project
directors
Executing
!
One point contacts
!
!
Content
Daily Tasks
%
partners
!
G
Project
associate
Execution
!
Marketing | Consulting | Outsourcing | Communication
!
Designers
#
vendors
Web Development
!

13. TEAMIBs
Diverse.Passionate.Driven.
Cross disciplines
Our team draws on people from varying
education and experience backgrounds.
Brainstorming and ideation for projects
typically involves everyone even though
specific team members co-own projects.
CULTURE.VALUES.PERFORMANCE
We ensure our team has a holistic approach
to life and work. We encourage people to
associate with projects that they find
personally fulfilling. It's simple really happy IBS team usually = happy IBS clients.
Marketing | Consulting | Outsourcing | Communication

14. t
HOW
We
WORK
V
9

15. How We WORK
Completely depends on you
[
y
Project based assignments
• Time bound projects with defined objectives and
milestones.
• Typical for collateral development, corporate/brand
identity, positioning discussions, documentation,
research, etc.
Monthly ongoing assignments
• Managing brands on an ongoing basis - online
marketing, social media management, bogs & other
brand content, customer engagement initiatives, etc
• Six months to one year plus contracts.
Marketing | Consulting | Outsourcing | Communication

16. WORKFLOW
How we operate and run assignments
l
&
BEGIN
WORK
Start
project
r
SCOPING
Our inputs
and work plan
b
o
REVIEWS
Feedback
Converse
(listen &
understand)
Y
6
Monitor
Constantly
Marketing | Consulting | Outsourcing | Communication
Execution
Project or
ongoing

17. VI
WHY
IBS?
#
b

18. whyIBS
one
(
six
We work as your
collaborative partner
and more often than
not step into your
shoes to think and
execute
Ü
five
We constantly learn
the latest
happenings and
bring to you state of
the art solutions
!
We bring fresh ideas
and perspectives
that add value to
your business
)
What’s
so
special
We understand what
your current
business need is and
provide solutions
accordingly
Three
"
four
We come with a
problem solving
mindset and stay till
everything is fixed
two
'
Marketing | Consulting | Outsourcing | Communication
We constantly watch
your timelines,
budgets and
requirements and
operate and deliver
within those
specifications

19. THANK
YOU
*
Hoping to begin our association soon!