How can your business leverage Social Media better ? Things to consider before you draft your Social Media Strategy. This is how we at IBS think about how businesses could go about their Social Media Strategy.
5. Listen & talk to customers
Direct Access for Feedback
Make for Happier customers
and Loyal too !
6. If those were not reason
enough ? Social media can
help by…
Generating incremental traffic to your website
Building your brand
Letting prospects & customers know about new
products, offers
Enabling Cross-selling & Upselling
8. Your Social Media Vision
Depends on
- Your Industry
- Your Target customers
- Your Brand Philosophy & Values
9. Social CRM
A Brand that listens and uses
two-way communication
A tool for
Customer
Insight:
Needs
Expectations
Feedback
A way to
Share Knowledge
10. Social CRM
A socially accessible &
responsive brand
Lowering the
element of risk
From
consumer’s
minds
11. Social CRM
A caring brand
Answering their specific
queries related to products,
procedures & resolving
issues
Manage & protect your
brand by quick
response to complaints
13. Social Selling
Aids in the buying process of customers
Researching options and price comparisons
Sharing of customer experiences
Leveraging Influencers in social spaces
More customised selling that is not possible with
the traditional marketing channels
Virality - the online version of Word of Mouth
14. Social Engagement
Helps us in building communities
Project online/social versions of traditional CSR
initiatives or Customer Initiatives
Brand Properties that begin their life on social
media platforms
20. What are they doing on
social media?
And What are they saying about
the industry?
21. Marketing Strategy
Traditional Social Media
What are you doing in Traditional
Media and is there a way to
adapt and use/re-use it on social
media ?
Example: Promoting TV ad videos
via YouTube
Can your offline marketing feed
into Social media ?
Example: adding social profile info
in ads
22. Marketing Strategy
Social Media Traditional
More measurable ROI on social
media marketing spends
Content that is socially shareable
and can therefore extend your
brand’s reach
Enable easier buying online or
decision making for offline
purchase
Ways for customers to find you
when they need your product
23. Technology
Use automation as the scale
increases
Use the level of
engagement to derive the
right amount of technology
to be used & people
Creating the same
experience with social
media in the absence of a
physical customer care unit
24. Need help on your Social Media
strategy & execution ?
Get in touch. We ‘d love to help your business leverage social
media better.
Email us at inception@inception.net.in