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INTRODUCTION : ,[object Object],[object Object]
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FORMS OF OWNERSHIP ,[object Object],[object Object]
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NARRATIVE DESCRIPTION OF  REAL MAKER AGENCY ,[object Object],[object Object],[object Object]
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MARKETING ASPECT ,[object Object],[object Object],[object Object],[object Object]
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PROMOTION ,[object Object],[object Object]
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Infinite Ideas Advertising Agency Inc ,[object Object]
CREATIVE JUICE MANILA ADVERTISING INC. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FUSION ADVERTISING MARKETING HUB.INC. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
4 P’s CREATIVE JUICE MANILA BBDO GUERRERO INC. NELSIS ADVERTISING AGENCY FUSION ADVERTISING MARKETING HUB INFINITE ADEAS ADVERTISING AGENCY PLACE Unit I & J 2 nd  floor Aguirre Bldg. 108 H.V Dela Costa  Makati City 11 th  floor Insular Life Building Ayala Avenue Corner Paseo de Roxas Makati City 1043 D Delfan Street Makati City Unit  910 jade Bldg 71 Aurora  blvd. Quezon City 2 nd  floor phoenix bldg. 33 Kamuning Road Quezon City PRODUCT Promotions Management, Publishing, events management and conceptualization  Full Service events, Promotions Management, Talents, Booking, Graphic Design, Audio and Video Talents Graphic Design, Sports Marketing, Talent Booking Special events, Production, Sales Promotions, Direct Marketing, Audio and Video Talents Talent Booking, Set Design, Graphic Design PROMOTION Commercial Ads, T.V Ads Publishing Malls Internet PRICE Millions (depends on seconds/minutes) Millions (depends on seconds/minute) Millions (depends on seconds/minutes) Millions (depends on seconds/minutes) Millions (depends on seconds/minutes)
 
FUSION ADVERTISING MARKETING HUB, INC. Statements of Financial Statement As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes  2009  2008 ASSETS Current Assets  Cash  2  310,823.09   160,465.67 Prepayments and other current assets  5  3,290.76   8,055.15 314,113.85  168,520.82 Non Current Assets  Other Non-current Assets  2,6  167,556.13  136,089.09 Property and equipment  –  net  2,7  267,599.62  137,802.03 435,155.75  273,891.12 TOTAL ASSETS  749,269.60  442,411.94 LIABILITIES & STOCKHOLDERS ’  EQUITY Current Liabilities Accrued expenses and other payables   2, 8  53,980.43  26,904.21 Advances from stockholders  9  -  200,000.00 53,980.43  226,904.21   STOCKHOLDERS ’  EQUITY Capital Stock[ Authorized 100 shares  at P5,600 par value per share]  Share Capital  10  560,000.00  140,000.00 Retained earnings  135,289.17  75,507.73 695,289.17  215,507.73 3 TOTAL LIABILITIES & STOCKHOLDERS ’  EQUITY  749,269.60  442,411.94 See accompanying Notes To Financial Statements
FUSION ADVERTISING MARKETING HUB, INC. Statement of Income For the years ended December 31,2009 and 2008 (Amounts in Philippines Peso) Notes  2009  2008 Sales  2  6,831,060.87  9,030,364.70 Less:  Direct costs  11  5,784,176.06  7,728,355.88 Gross income from operation  1,046,884.81  1,302,008.82 Less:  Operating expense  12  961,482.44  1,201,093.06 Net income before tax  85,402.44   100,915.76 Less:  Income Tax Expense  2  25,621.00  35,321.00 NET INCOME/(LOSS) AFTER TAX  59,781.44  65,594.76 See accompanying Notes To Financial Statements
FUSION ADVERTISING MARKETING HUB, INC. Statement of Cash Flow  As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes  2009  2008 CASH FLOWS FROM OPERATING EXPENSE Net Income/(Loss) for the year  85,402.44  100,915.76 Add: Adjustment for Depreciation  7  19,368.03  11,302.26 Income Tax Paid  2  (25,621.00)   (35,321.00) Decrease/(Increase) in Assets Prepayments & other current assets  5  4,764.39   (7,223.89) Other non-current assets  6  (31,467.04)   (99,488.26) Increase/(Decrease) in Liabilities  Accrued  expense and other payables  8  27,076.22   (74,895.83)  Net cash flow provided by operating activities  79,523.04  (104,710.96) CASH FLOWS FROM FINANCING ACTIVITIES Settlement of advance from stockholders  9  (200,000.00)  200,000.00 Issuance of capital stock  10  420,000.00  - Net cash flow provided/used in financing activities  (220,000.00)   200.000.00 CASH FLOWS FROM INVESTING ACTIVITIES Acquisition of property and equipment  (149,165.62)   (98,214.29) NET INCREASE/(DECREASE) IN CASH  150,357.42  (2,925.25) ADD: CASH BALANCE  160,465.67  163,390.92 CASH BALANCE, END  310,823.09  160,465.67 See accompanying Notes To Financial Statements
Infinite Ideas Advertising Agency Statement of Financial Position                                                                                                               December 31                                                                   Notes                     2009                        2008               ASSETS Current  Assets                            Cash                                                          2,6,22               1,06189.29                 71,251.61       Trade & Other Receivables                2,7,8,22        28,571,550.74         2,734,484.86              Prepayment & other current assets               2,8                 983,170.74                   153,291.21                                                                                                      30,600.910.77             2,959,027.68 Fixed Assets                 Property & Equipment-net                           2,9                  618,562.10                771,639.51       Other Non-Current Assets                                                           -                              40,000.00                                                           618,562.10  811,639.51 TOTAL ASSETS                                                           31,219,472.87             3,770,667.11 LIABILITIES AND EQUITY Current Liabilities        Trade and Other Payables                     2,10,22            2,633.316.33             1,155,504.92        Income Tax Payables                                                                -        Other   Current Liabilities                            2,10,22                                                    81,056.85 2,633.316.33             1,236,561.77 Non-Current Liabilities Advance  2,11  33,775,983.84  9,199,157.44   33,775,983.84  9,199,157.44 EQUITY Share Capital  2,13  312,500.00  312,500.00 Accumulated Earning  2  (5,502,327.30)  (6,977.552.02) (5,189,827.30)   (6,665,052.02) TOTAL LIABILITIES & EQUITY  31,219,427.87  3,770,667.19 (The accompanying notes are an integral part of these financial statement)
Infinite Ideas Advertising Agency Statement of Income                                                                                                      Years Ended  December 31                                                                   Notes                       2009                        2008               INCOME  2,13  P  45,561,529.60  P  5,046,396.53 Cost of Placements   2,14  (38,727,300.16)  (4,464,013.46) Operating Expense  2,15,16,17  (8,057,314.18)  (7,307,455.85) NET INCOME BEFORE T  (1,223,084.74)  (6,725,072.78) INTEREST INCOME  7,729.71   1,029.59  INCOME TAX EXPENSE  2,20  LOSS FOR THE YEAR  P   (1,215,355.03)  P   (6,724,043.19) BASIC INCOME/LOSS P   1,19  P  (3.89)  P  (21.52) See notes to financial  statements
Infinite Ideas Advertising Agency Statement of Cash Flows                                                                                                      Years Ended  December 31                                                                   Notes                       2009                        2008      CASH FLOWS FROM OPERATING ACTIVITIES   INCOME BEFORE INCOME TAX  P(1,215,355.03)  (6,724,043.19) Adjustment for: Depreciation  153,077.41  232,820.09 OPERATING INCOME BEFORE WORKING CAPITAL   P(1,062,277.62)  (6,491,223.10) Increase (Decrease) in: Petty Cash Fund  (8,000.00)  Accounts payable  2,7,22  (25,772,366.11)  (2,325,599.84)   Prepayments  2,8  81,352.06  (88,591.44) Prepaid taxea  (839,245.77) Deferred  – MCIT  (136,684.59) Other Assets  40,000.00  (40,000.00) Increase (Decrease) in: Trade & Other Payables  2,10,22  1,396,754.56   (1,081,464.14) CASH GENERATED FROM (USED IN) OPERATIONS  P(26,300,468.47)  (10,026,878.52) INCOME & DEFICIENCY TAX PAID  - NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES  P(26,300,468.47)  (10,026,878.52) CASH FLOWS FROM INVESTING ACTIVITIES  Acquisition of property, plant & equipment  P  -  (298,728.69) NET CASH USED IN INVESTING ACTIVITIES  P  -  (298,728.69) CASH FROM FINANCING ACTIVITIES  P Prior period adjustment  2,690,579.75  4,014,780.80 Advances   24,576,826.40  6,283,207.79 NET CASH FROM FINANCING ACTIVITIES  P 27,267,406.15    10,297,988 NET INCREASE (DECREASE) IN CASH & CASH EQUIVALENTS  P  966,937.68    (27,618.680) CASH & CASH EQUIVALENTS, BEGINNING    71,251,61   98,870.29 CASH & CASH EQUIVALENTS, ENDS  2,6,22   P 1,038,189.29   71,251.61 (The accompanying notes are an integral part of these financial statement)
 

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Real maker advertising

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  • 34. 4 P’s CREATIVE JUICE MANILA BBDO GUERRERO INC. NELSIS ADVERTISING AGENCY FUSION ADVERTISING MARKETING HUB INFINITE ADEAS ADVERTISING AGENCY PLACE Unit I & J 2 nd floor Aguirre Bldg. 108 H.V Dela Costa Makati City 11 th floor Insular Life Building Ayala Avenue Corner Paseo de Roxas Makati City 1043 D Delfan Street Makati City Unit 910 jade Bldg 71 Aurora blvd. Quezon City 2 nd floor phoenix bldg. 33 Kamuning Road Quezon City PRODUCT Promotions Management, Publishing, events management and conceptualization Full Service events, Promotions Management, Talents, Booking, Graphic Design, Audio and Video Talents Graphic Design, Sports Marketing, Talent Booking Special events, Production, Sales Promotions, Direct Marketing, Audio and Video Talents Talent Booking, Set Design, Graphic Design PROMOTION Commercial Ads, T.V Ads Publishing Malls Internet PRICE Millions (depends on seconds/minutes) Millions (depends on seconds/minute) Millions (depends on seconds/minutes) Millions (depends on seconds/minutes) Millions (depends on seconds/minutes)
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  • 36. FUSION ADVERTISING MARKETING HUB, INC. Statements of Financial Statement As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 ASSETS Current Assets Cash 2 310,823.09 160,465.67 Prepayments and other current assets 5 3,290.76 8,055.15 314,113.85 168,520.82 Non Current Assets Other Non-current Assets 2,6 167,556.13 136,089.09 Property and equipment – net 2,7 267,599.62 137,802.03 435,155.75 273,891.12 TOTAL ASSETS 749,269.60 442,411.94 LIABILITIES & STOCKHOLDERS ’ EQUITY Current Liabilities Accrued expenses and other payables 2, 8 53,980.43 26,904.21 Advances from stockholders 9 - 200,000.00 53,980.43 226,904.21 STOCKHOLDERS ’ EQUITY Capital Stock[ Authorized 100 shares at P5,600 par value per share] Share Capital 10 560,000.00 140,000.00 Retained earnings 135,289.17 75,507.73 695,289.17 215,507.73 3 TOTAL LIABILITIES & STOCKHOLDERS ’ EQUITY 749,269.60 442,411.94 See accompanying Notes To Financial Statements
  • 37. FUSION ADVERTISING MARKETING HUB, INC. Statement of Income For the years ended December 31,2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 Sales 2 6,831,060.87 9,030,364.70 Less: Direct costs 11 5,784,176.06 7,728,355.88 Gross income from operation 1,046,884.81 1,302,008.82 Less: Operating expense 12 961,482.44 1,201,093.06 Net income before tax 85,402.44 100,915.76 Less: Income Tax Expense 2 25,621.00 35,321.00 NET INCOME/(LOSS) AFTER TAX 59,781.44 65,594.76 See accompanying Notes To Financial Statements
  • 38. FUSION ADVERTISING MARKETING HUB, INC. Statement of Cash Flow As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 CASH FLOWS FROM OPERATING EXPENSE Net Income/(Loss) for the year 85,402.44 100,915.76 Add: Adjustment for Depreciation 7 19,368.03 11,302.26 Income Tax Paid 2 (25,621.00) (35,321.00) Decrease/(Increase) in Assets Prepayments & other current assets 5 4,764.39 (7,223.89) Other non-current assets 6 (31,467.04) (99,488.26) Increase/(Decrease) in Liabilities Accrued expense and other payables 8 27,076.22 (74,895.83) Net cash flow provided by operating activities 79,523.04 (104,710.96) CASH FLOWS FROM FINANCING ACTIVITIES Settlement of advance from stockholders 9 (200,000.00) 200,000.00 Issuance of capital stock 10 420,000.00 - Net cash flow provided/used in financing activities (220,000.00) 200.000.00 CASH FLOWS FROM INVESTING ACTIVITIES Acquisition of property and equipment (149,165.62) (98,214.29) NET INCREASE/(DECREASE) IN CASH 150,357.42 (2,925.25) ADD: CASH BALANCE 160,465.67 163,390.92 CASH BALANCE, END 310,823.09 160,465.67 See accompanying Notes To Financial Statements
  • 39. Infinite Ideas Advertising Agency Statement of Financial Position                                                                                                              December 31                                                                 Notes                     2009                      2008               ASSETS Current Assets                          Cash                                                       2,6,22              1,06189.29               71,251.61     Trade & Other Receivables              2,7,8,22      28,571,550.74       2,734,484.86              Prepayment & other current assets            2,8                 983,170.74                 153,291.21                                                                                                     30,600.910.77           2,959,027.68 Fixed Assets               Property & Equipment-net                         2,9                  618,562.10              771,639.51     Other Non-Current Assets                                                          -                            40,000.00                                                         618,562.10 811,639.51 TOTAL ASSETS                                                         31,219,472.87           3,770,667.11 LIABILITIES AND EQUITY Current Liabilities      Trade and Other Payables                   2,10,22          2,633.316.33           1,155,504.92      Income Tax Payables                                                               -      Other   Current Liabilities                         2,10,22                                                  81,056.85 2,633.316.33           1,236,561.77 Non-Current Liabilities Advance 2,11 33,775,983.84 9,199,157.44 33,775,983.84 9,199,157.44 EQUITY Share Capital 2,13 312,500.00 312,500.00 Accumulated Earning 2 (5,502,327.30) (6,977.552.02) (5,189,827.30) (6,665,052.02) TOTAL LIABILITIES & EQUITY 31,219,427.87 3,770,667.19 (The accompanying notes are an integral part of these financial statement)
  • 40. Infinite Ideas Advertising Agency Statement of Income                                                                                                      Years Ended December 31                                                                 Notes                     2009                      2008               INCOME 2,13 P 45,561,529.60 P 5,046,396.53 Cost of Placements 2,14 (38,727,300.16) (4,464,013.46) Operating Expense 2,15,16,17 (8,057,314.18) (7,307,455.85) NET INCOME BEFORE T (1,223,084.74) (6,725,072.78) INTEREST INCOME 7,729.71 1,029.59 INCOME TAX EXPENSE 2,20 LOSS FOR THE YEAR P (1,215,355.03) P (6,724,043.19) BASIC INCOME/LOSS P 1,19 P (3.89) P (21.52) See notes to financial statements
  • 41. Infinite Ideas Advertising Agency Statement of Cash Flows                                                                                                      Years Ended December 31                                                                 Notes                     2009                      2008      CASH FLOWS FROM OPERATING ACTIVITIES   INCOME BEFORE INCOME TAX P(1,215,355.03) (6,724,043.19) Adjustment for: Depreciation 153,077.41 232,820.09 OPERATING INCOME BEFORE WORKING CAPITAL P(1,062,277.62) (6,491,223.10) Increase (Decrease) in: Petty Cash Fund (8,000.00) Accounts payable 2,7,22 (25,772,366.11) (2,325,599.84) Prepayments 2,8 81,352.06 (88,591.44) Prepaid taxea (839,245.77) Deferred – MCIT (136,684.59) Other Assets 40,000.00 (40,000.00) Increase (Decrease) in: Trade & Other Payables 2,10,22 1,396,754.56 (1,081,464.14) CASH GENERATED FROM (USED IN) OPERATIONS P(26,300,468.47) (10,026,878.52) INCOME & DEFICIENCY TAX PAID - NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES P(26,300,468.47) (10,026,878.52) CASH FLOWS FROM INVESTING ACTIVITIES Acquisition of property, plant & equipment P - (298,728.69) NET CASH USED IN INVESTING ACTIVITIES P - (298,728.69) CASH FROM FINANCING ACTIVITIES P Prior period adjustment 2,690,579.75 4,014,780.80 Advances 24,576,826.40 6,283,207.79 NET CASH FROM FINANCING ACTIVITIES P 27,267,406.15 10,297,988 NET INCREASE (DECREASE) IN CASH & CASH EQUIVALENTS P 966,937.68 (27,618.680) CASH & CASH EQUIVALENTS, BEGINNING 71,251,61 98,870.29 CASH & CASH EQUIVALENTS, ENDS 2,6,22 P 1,038,189.29 71,251.61 (The accompanying notes are an integral part of these financial statement)
  • 42.