Streamline Your User Experience and Increase Conversion with Adaptive Accounts

STREAMLINE YOUR USER EXPERIENCE AND INCREASE CONVERSION WITH ADAPTIVE ACCOUNTS Asim Razzaq, Senior Manager, PayPal Platform Srinvas Vadhri, Product Manager, Platform

AGENDA ,[object Object],[object Object],[object Object],[object Object]

THE PLAYERS John Developer Develops and Hosts Affiliate Marketing Application Cindy Blogger Music City Vendor Participates Lists Products

PRE-LAUNCH EXPERIENCE ,[object Object]

PRE-LAUNCH EXPERIENCE (CONT’D) ,[object Object]

USER EXPERIENCE WITH ADAPTIVE ACCOUNTS

USER EXPERIENCE WITH ADAPTIVE ACCOUNTS (CONT’D)

THE PLAYERS WITH ADAPTIVE ACCOUNTS Creates accounts for affiliates and vendors John Developer Develops and Hosts Affiliate Marketing Application Cindy Blogger Music City Vendor Participates Lists Products Create Account (API call)

OTHER USE CASES Marketplace Social Media Create PayPal accounts to enable payments for games, social networking, widgets, and more. Small Business As part of new employee enrollment, a business collects information used to create a PayPal account instead of redirecting the user to www.paypal.com . As part of the onboarding for a buyer and seller, a PayPal account can be created so that the user experience can be localized and personalized.

ADAPTIVE ACCOUNTS VISION ,[object Object],[object Object]

ADAPTIVE ACCOUNTS SCOPE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CREATE ACCOUNT API OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CREATE ACCOUNT API DETAILS ,[object Object],[object Object],[object Object],First Name Last Name Address1 City Zip State Country Email @ ,[object Object],[object Object]

CREATE ACCOUNT API FLOW Account Creation Request Application Caller User URL Redirect Creates an inactive account ,[object Object],[object Object],Offer Consent Return URL

WHAT’S NEXT? All APIs will be launched in beta ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DEMO Daryl Hatton, Founder & CEO ConnectionPoint Systems Inc.

FACEBOOK “PAGE” FOR THE TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PREREQUISITE INFORMATION ,[object Object],[object Object],[object Object],[object Object]

ACCOUNT CREATION WORKFLOW ,[object Object],[object Object],[object Object],[object Object]

PAYPAL ACCOUNT SETUP ,[object Object],[object Object],[object Object],[object Object]

HALF WAY THERE ,[object Object],[object Object],[object Object],[object Object]

PayPal SETUP & SECURITY QUESTIONS ,[object Object],[object Object],[object Object]

BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY: BENEFITS TO US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MissionFish AND ADAPTIVE ACCOUNTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUDING THOUGHTS ,[object Object],[object Object],[object Object]

LEARN AND SHARE ,[object Object],[object Object],[object Object],[object Object],LEARN AND SHARE www.x.com Twitter: @paypalx www.facebook.com/paypalx Innovate 09 hashtag: # ppxi09 Proprietary

Streamline Your User Experience and Increase Conversion with Adaptive Accounts

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Streamline Your User Experience and Increase Conversion with Adaptive Accounts