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FOR RELEASE SEPTEMBER 10, 2018
BY Elisa Shearer and Katerina Eva Matsa
FOR MEDIA OR OTHER INQUIRIES:
Amy Mitchell, Director Journalism Research
Katerina Eva Matsa, Associate Director Research
Hannah Klein, Communications Associate
202.419.4372
www.pewresearch.org
RECOMMENDED CITATION
Pew Research Center, September, 2018, “News
Use Across Social Media Platforms 2018”
1
PEW RESEARCH CENTER
www.pewresearch.org
About Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes
and trends shaping the world. It does not take policy positions. The Center conducts public
opinion polling, demographic research, content analysis and other data-driven social science
research. It studies U.S. politics and policy; journalism and media; internet, science and
technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social
and demographic trends. All of the Center’s reports are available at www.pewresearch.org. Pew
Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.
© Pew Research Center 2018
2
PEW RESEARCH CENTER
www.pewresearch.org
Often
20%
Hardly
ever
21%
Never
32%
68% ever get
news on
social media
Sometimes
27%
57% 42
Largely inaccurate Largely accurate
News Use Across Social Media Platforms 2018
About two-thirds of American adults (68%)
say they at least occasionally get news on
social media, about the same share as at this
time in 2017, according to a new Pew Research
Center survey. Many of these consumers,
however, are skeptical of the information they
see there: A majority (57%) say they expect the
news they see on social media to be largely
inaccurate. Still, most social media news
consumers say getting news this way has made
little difference in their understanding of
current events, and more say it has helped
than confused them (36% compared with
15%).
Republicans are more negative about the news
they see on social media than Democrats.
Among Republican social media news
consumers, 72% say they expect the news they
see there to be inaccurate, compared with 46%
of Democrats and 52% of independents. And
while 42% of those Democrats who get news
on social media say it has helped their
understanding of current events, fewer
Republicans (24%) say the same.1 Even
among those Americans who say they prefer to
get news on social media over other platforms (such as print, TV or radio), a substantial portion
(42%) express this skepticism.
Asked what they like about the news experience on social media, more Americans mention ease of
use than content. “Convenience” is by far the most commonly mentioned benefit, (21%), while 8%
say they most enjoy the interactions with other people. Fewer social media news consumers say
1 The difference by party support remains even when accounting for the fact that Republicans are less likely to prefer social media as a
platform for news.
About two-thirds of Americans get news
on social media
% of U.S. adults who get news on social media …
But most social media news
consumers expect news there to be
inaccurate
% of social media news consumers who say they expect
the news they see on social media to be …
Note: No answer responses not shown.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
3
PEW RESEARCH CENTER
www.pewresearch.org
202018%
2727
26%
2120
18%
201820172016
62%
67
Often
Sometimes
Hardly ever
68
43%
21
12
8
6
5
5
2
1
Facebook
YouTube
Twitter
Instagram
LinkedIn
Reddit
Snapchat
WhatsApp
Tumblr
they most like the diversity of the sources
available (3%), or the ability to tailor the
content they see (2%).
This study is based on a survey conducted July
30-Aug. 12, 2018, among 4,581 U.S. adults
who are members of Pew Research Center’s
nationally representative American Trends
Panel.
About two-thirds of U.S. adults (68%) get
news on social media sites, about the same as
the portion that did so in 2017 (67%). One-in-
five get news there often.
Facebook is still far and away the site
Americans most commonly use for news, with
little change since 2017. About four-in-ten
Americans (43%) get news on Facebook. The
next most commonly used site for news is
YouTube, with 21% getting news there,
followed by Twitter at 12%. Smaller portions
of Americans (8% or fewer) get news from
other social networks like Instagram,
LinkedIn or Snapchat.
No change in share getting news on
social media in 2018
% of U.S. adults who get news on social media …
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
Social media sites as pathways to news
% of U.S. adults who get news on each social media site
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
4
PEW RESEARCH CENTER
www.pewresearch.org
73%
71
67
38
32
30
29
29
18
68%
74
68
32
27
23
39
29
23
Reddit
Twitter
Facebook
YouTube
Instagram
LinkedIn
Tumblr
Snapchat
WhatsApp
2018
2017
'17-'18
CHANGE
+5
-3
-1
+6*
+5
+7*
-10
0
-5
The prominence of each social media site in
the news ecosystem depends on two factors:
its overall popularity and the extent to which
people see news on the site.
Reddit, Twitter and Facebook stand out as the
sites where the highest portion of users are
exposed to news – 67% of Facebook’s users get
news there, as do 71% of Twitter’s users and
73% of Reddit users. However, because
Facebook’s overall user base is much larger
than those of Twitter or Reddit, far more
Americans overall get news on Facebook than
on the other two sites.
The other sites studied – including YouTube,
Tumblr, Instagram, LinkedIn, Snapchat and
WhatsApp – have less of a news focus among
their user base. Fewer than half of each site’s
users get news on each platform. Still both
YouTube and LinkedIn saw these portions rise
over the past year.
Nearly four-in-ten YouTube users (38%) say
they get news on YouTube, slightly higher than
the 32% of users who did so last year. And
30% of LinkedIn users get news there, up from
23% in 2017.
The percentage of U.S. adults who get news on two or more social media sites is 28%, little
changed from 2017 (26%).
Reddit, Twitter, Facebook stand out as
sites with the most news-focused users
% of each social media site’s users who get news there
*Change from 2017 to 2018 is statistically significant.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
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Demographics of social media news consumers
Social media sites’ news consumers can look vastly different in terms of their demographic
makeup. For example, the majority of news consumers on Instagram are nonwhite. Three-quarters
of Snapchat’s news consumers are ages 18 to 29, more than any other site. And LinkedIn, Twitter
and Reddit’s news consumers are more likely to have bachelor’s degrees – 61% of LinkedIn’s news
consumers do, as do 46% of Reddit’s news consumers and 41% of Twitter’s news consumers.
Profiles of social media news consumers
% of each social media site’s news consumers who are …
Note: Tumblr and WhatsApp not shown. Nonwhite includes all racial and ethnic groups, except non-Hispanic white.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
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57%
72
46
52
42%
27
52
47
Republicans
Democrats
Independents
Largely inaccurate Largely accurate
All social
media news
consumers
42%
58
59
61
68
58%
41
39
38
30
Social media
TV
Website/App
Radio
Print
Largely inaccurate Largely accurate
Among social media news
consumers, those who prefer to
get news on ...
Even though a substantial
portion of U.S. adults at least
occasionally get news on
social media, over half (57%)
of these news consumers say
they expect the news they see
on social media to be largely
inaccurate. This is consistent
with the low trust in news
from social media seen in
past surveys. About four-in-
ten (42%) expect the news
they see on social media to be
largely accurate.
Republicans are more likely
than Democrats and
independents to be
concerned with the
inaccuracy of the news they
see on social media. Among
social media news
consumers, about three-
quarters of Republicans say
this (72%), compared with
46% of Democrats and about
half of independents (52%). And, while there are some age differences in expectations of the
accuracy of social media news, this party divide persists regardless of age.
Concerns about the inaccuracies in news on social media are prevalent even among those who say
they prefer to get their news there – among this group, 42% say that they expect the news they see
to largely be inaccurate. Still, those social media news consumers who prefer other platforms such
as print or television for news are even more likely to say they expect the news on social media to
be largely inaccurate.
More than half of social media news consumers
expect the news there to largely be inaccurate
% of social media news consumers who say they expect the news they see on
social media to be …
Note: No answer responses not shown.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
www.pewresearch.org
31%
11
10
8
3
5
4
27
It's inaccurate
It's biased/too political
The news is low quality
The way people behave
The platform is hard to use
Other
I don't dislike anything
I don't know/No answer
Not only do social media
news consumers expect the
news they see there to be
inaccurate, but inaccuracy is
the top concern they bring up
about information on social
media. When asked an open-
ended question about what
they dislike most about
getting news on social media,
concerns about inaccuracy
top the list, outstripping
concerns about political bias
and the bad behavior of
others.2 Specifically, about
three-in-ten (31%) social
media news consumers say
that inaccuracy is what they
dislike most about the
experience. Included in the responses about inaccuracy were concerns about unreliable sources,
lack of fact checking, and “fake news.”
Politics surface as another negative aspect of social media, though at a lower rate – 11% who at
least occasionally get news there say there is too much bias or political opinion, either on the part
of the news organizations or the people on the platform. About the same share of social media
news consumers (10%) say they dislike the low quality of news – such as lack of in-depth coverage,
or clickbait-style headlines.
2 Respondents were asked to list the things they like and dislike most about news on social media before being asked if they expected the
news there to be accurate or inaccurate.
Inaccuracy tops people’s concerns about social media
% of social media news consumers who say the thing they dislike most about
getting news on social media is …
Note: Numbers may not add up to 100% because of rounding.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
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21%
8
7
6
4
3
3
2
6
12
27
The convenience
Interacting with people
The speed
It's up to date
I like the content or format
Variety of sources/stories
It keeps me informed
I can tailor it to my interests
Other
I don't like anything
I don't know/No answer
Convenience and ease
seen as most enjoyable
part of getting news on
social media
Even though social media
news consumers have
concerns about the accuracy
of the information there, they
also cite some benefits of
getting news on social media,
which may help explain why
getting news on the platform
is still so common.
The most commonly named
positive thing about getting
news on social media is
convenience – 21% say this is
what they liked most, with
responses such as “It’s very
accessible,” “It’s available at
the touch of a button” and “I
don’t have to go looking for
it.”
Respondents also say they like the interpersonal element: 8% of social media news consumers say
they enjoy interacting with others – whether through discussing the news, sharing news with
friends and family, or seeing what others’ opinions are. Speed and timeliness are also mentioned
as positive aspects of getting news on social media – 7% say they like how quick it is to get news on
social media, and 6% say they like that news there is up to date, with descriptions like “up to the
minute” or “the most current.”
A fair share of respondents (12%) say they do not like anything about getting news on social
media. This is higher than the percentage who volunteered that they do not dislike anything about
news on social media in the previous question (only 4% say this).
Social media news consumers like convenience, speed
and social interaction
% of social media news consumers who say the thing they like most about
getting news on social media is …
Note: Numbers may not add up to 100% because of rounding.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
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36%
24
42
40
48%
53
45
47
15%
24
12
11
Republicans
Democrats
Independents
Helped them better
understand current
events
Made them more
confused about
current events
Not made
much of a
difference
All social
media news
consumers
About a third say social
media positively affects
their understanding of
current events
About a third (36%) of the
people who get news on
social media say it has helped
them better understand
current events. Nearly half
(48%) say it doesn’t have
much of an effect on their
understanding, and 15% say
that news on social media has
made them more confused
about current events.
Among those who get news
on social media, Republicans
are less positive than
Democrats and independents about how news there influences their understanding of the world
around them: About a quarter (24%) say that social media news helps them better understand
current events, compared with 42% of Democrats and 40% of independents.
Age is also a factor in the way people view the role of social media. Younger social media news
consumers are more likely to say it has impacted their learning for the better. About half of social
media news consumers ages 18 to 29 (48%) say news on social media makes them better informed,
compared with 37% of those 30 to 49, 28% of those 50 to 64, and 27% of those 65 and older.
Majority says social media news does not improve
their understanding of current events
% of social media news consumers who say that news on social media has …
Note: No answer responses not shown.
Source: Survey conducted July 30-Aug. 12, 2018.
“News Use Across Social Media Platforms 2018”
PEW RESEARCH CENTER
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PEW RESEARCH CENTER
www.pewresearch.org
Acknowledgments
This report was made possible by The Pew Charitable Trusts. Pew Research Center is a subsidiary
of the Pew Charitable Trusts, its primary funder. This report is a collaborative effort based on the
input and analysis of the following individuals.
Find related reports online at: www.journalism.org.
Elisa Shearer, Research Associate
Katerina Eva Matsa, Associate Director, Journalism Research
Amy Mitchell, Director Journalism Research
Jeffrey Gottfried, Senior Researcher
Nami Sumida, Research Analyst
Sophia Fedeli, Research Assistant
Mason Walker, Research Assistant
Mike Barthel, Senior Researcher
Claudia Deane, Vice President of Research
Margaret Porteus, Information Graphics Designer
David Kent, Copy Editor
Rachel Weisel, Communications Manager
Hannah Klein, Communications Associate
Ariana Rodriguez-Gitler, Digital Producer
Sara Atske, Assistant Digital Producer
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PEW RESEARCH CENTER
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Methodology
The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative
panel of randomly selected U.S. adults recruited from landline and cellphone random-digit-dial
(RDD) surveys. Panelists participate via monthly self-administered web surveys. Panelists who do
not have internet access are provided with a tablet and wireless internet connection. The panel is
being managed by GfK.
Data in this report are drawn from the panel wave conducted July 30-Aug. 12, 2018 among 4,581
respondents. The margin of sampling error for the full sample of 4,581 respondents is plus or
minus 2.5 percentage points.
Members of the American Trends Panel were recruited from several large, national landline and
cellphone RDD surveys conducted in English and Spanish. At the end of each survey, respondents
were invited to join the panel. The first group of panelists was recruited from the 2014 Political
Polarization and Typology Survey, conducted Jan. 23 to March 16, 2014. Of the 10,013 adults
interviewed, 9,809 were invited to take part in the panel and a total of 5,338 agreed to participate.3
The second group of panelists was recruited from the 2015 Pew Research Center Survey on
Government, conducted Aug. 27 to Oct. 4, 2015. Of the 6,004 adults interviewed, all were invited
to join the panel, and 2,976 agreed to participate.4 The third group of panelists was recruited from
a survey conducted April 25 to June 4, 2017. Of the 5,012 adults interviewed in the survey or
pretest, 3,905 were invited to take part in the panel and a total of 1,628 agreed to participate.5
The ATP data were weighted in a multistep process that begins with a base weight incorporating
the respondents’ original survey selection probability and the fact that in 2014 some panelists were
subsampled for invitation to the panel. Next, an adjustment was made for the fact that the
propensity to join the panel and remain an active panelist varied across different groups in the
sample. The final step in the weighting uses an iterative technique that aligns the sample to
population benchmarks on a number of dimensions. Gender, age, education, race, Hispanic origin
and region parameters come from the U.S. Census Bureau’s 2016 American Community Survey.
The county-level population density parameter (deciles) comes from the 2010 U.S. decennial
census. The telephone service benchmark comes from the July-December 2016 National Health
Interview Survey and is projected to 2017. The volunteerism benchmark comes from the 2015
Current Population Survey Volunteer Supplement. The party affiliation benchmark is the average
3 When data collection for the 2014 Political Polarization and Typology Survey began, non-internet users were subsampled at a rate of 25%,
but a decision was made shortly thereafter to invite all non-internet users to join. In total, 83% of non-internet users were invited to join the
panel.
4 Respondents to the 2014 Political Polarization and Typology Survey who indicated that they are internet users but refused to provide an
email address were initially permitted to participate in the American Trends Panel by mail, but were no longer permitted to join the panel after
Feb. 6, 2014. Internet users from the 2015 Pew Research Center Survey on Government who refused to provide an email address were not
permitted to join the panel.
5
White, non-Hispanic college graduates were subsampled at a rate of 50%.
12
PEW RESEARCH CENTER
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of the three most recent Pew Research Center general public telephone surveys. The internet
access benchmark comes from the 2017 ATP Panel Refresh Survey. Respondents who did not
previously have internet access are treated as not having internet access for weighting purposes.
Respondents were also weighted according to their previously reported usage of nine different
social networks for news consumption. Panelists were weighted using their previous responses to
these questions from Wave 28 (August 2017). For panelists who did not respond to Wave 28,
values for these items were imputed using chained equations and classification and regression
trees (CART). These variables were then weighted so that respondents’ past social media news
usage matched the distribution that was observed in Wave 28. Sampling errors and statistical tests
of significance take into account the effect of weighting. Interviews are conducted in both English
and Spanish, but the Hispanic sample in the American Trends Panel is predominantly native born
and English speaking.
The following table shows the unweighted sample sizes and the error attributable to sampling that
would be expected at the 95% level of confidence for different groups in the survey:
Group
Unweighted
sample size Plus or minus …
Total sample 4,581 2.5 percentage points
Social media news
consumers 2,377 3.5 percentage points
Sample sizes and sampling errors for other subgroups are available upon request.
In addition to sampling error, one should bear in mind that question wording and practical
difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.
The July 2018 wave had a response rate of 84% (4,581 responses among 5,475 individuals in the
panel). Taking account of the combined, weighted response rate for the recruitment surveys
(10.1%) and attrition from panel members who were removed at their request or for inactivity, the
cumulative response rate for the wave is 2.5%.6
Like many survey organizations, Pew Research Center has been transitioning from conducting
mainly traditional telephone polling to surveying more online. We have measured social media
usage both ways, and on occasion results from telephone and online polling differ. Several
potential factors contribute to this including different question wording online versus by phone,
the presence of an interviewer on the phone but not online, and more. This report provides
6
Approximately once per year, panelists who have not participated in multiple consecutive waves are removed from the panel. These cases
are counted in the denominator of cumulative response rates.
13
PEW RESEARCH CENTER
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estimates from our August 2018 online poll. For questions about our telephone measure, please
contact info@pewresearch.org.
© Pew Research Center, 2018
1
PEW RESEARCH CENTER
www.pewresearch.org
2018 PEW RESEARCH CENTER’S AMERICAN TRENDS PANEL
WAVE 37 JULY
SOCIAL MEDIA UPDATE TOPLINE
JULY 30 – AUGUST 12, 2018
TOTAL N=4,581
ASK FORM 1-3 [N=3,425]:
Now, thinking about your news habits…
NEWS_PLATFORM How often do you… [RANDOMIZE]
Often Sometimes
Hardly
ever Never
No
Answer
a. Read any newspapers in print?
Jul 30-Aug 12, 2018 [N=3,425] 16 25 30 29 *
Aug 8-Aug 21, 2017 [N=4,971] 18 25 32 25 *
Jan 12-Feb 8, 2016 [N=4,654] 20 28 31 21 *
Aug 21-Sep 2, 2013 [N=5,173] 27 27 27 19 *
b. Listen to news on the radio?
Jul 30-Aug 12, 2018 [N=3,425] 26 31 23 20 *
Aug 8-Aug 21, 2017 [N=4,971] 25 31 22 21 *
Jan 12-Feb 8, 2016 [N=4,654] 25 34 24 17 *
Aug 21-Sep 2, 2013 [N=5,173] 26 30 27 18 *
NO ITEM C
d. Watch local television news?
Jul 30-Aug 12, 2018 [N=3,425] 37 27 22 14 0
Aug 8-Aug 21, 2017 [N=4,971] 37 27 21 15 *
Jan 12-Feb 8, 2016 [N=4,654] 461
27 17 10 *
Aug 21-Sep 2, 2013 [N=5,173] 46 26 17 11 *
e. Watch national evening
network television news (such
as ABC World News, CBS
Evening News, or NBC Nightly
News)?
Jul 30-Aug 12, 2018 [N=3,425] 25 25 24 26 *
Aug 8-Aug 21, 2017 [N=4,971] 26 25 25 25 *
Jan 12-Feb 8, 2016 [N=4,654] 30 27 25 17 *
Aug 21-Sep 2, 2013 [N=5,173] 31 28 24 18 *
f. Watch cable television news
(such as CNN, The Fox News
cable channel, or MSNBC)?
Jul 30-Aug 12, 2018 [N=3,425] 30 23 23 24 0
Aug 8-Aug 21, 2017 [N=4,971] 28 27 23 22 *
Jan 12-Feb 8, 2016 [N=4,654] 31 27 24 18 *
Aug 21-Sep 2, 2013 [N=5,173] 24 28 26 21 *
1
In the Spanish language version of the questionnaire, “local television news” was mistranslated as “television news” for
NEWS_PLATFORM item D. This affected the 66 respondents who took the survey in Spanish (4% of the sample after weighting). The
effects of this mistranslation were minimal and do not affect the report’s substantive conclusions.
2
PEW RESEARCH CENTER
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Often Sometimes
Hardly
ever Never
No
Answer
NEWS_PLATFORM CONTINUED…
g. Get news from a social media site
(such as Facebook, Twitter, or
Snapchat)?
Jul 30-Aug 12, 2018 [N=3,425] 20 27 21 32 0
Aug 8-Aug 21, 2017 [N=4,971] 20 27 20 33 0
Jan 12-Feb 8, 20162
[N=4,654] 18 26 18 38 *
h. Get news from a news website or
app?
Jul 30-Aug 12, 2018 [N=3,425] 33 31 18 18 *
Aug 8-Aug 21, 2017 [N=4,971] 33 31 19 17 *
Jan 12-Feb 8, 2016 [N=4,654] 28 28 18 26 *
ASK IF GETS NEWS FROM MORE THAN ONE PLATFORM IN NEWS_PLATFORM
(NEWS_PLATFORMa-h=1-3). DO NOT ASK IF ONLY GETS NEWS ON TV AND NO OTHERS (IF
ONLY NEWS_PLATFORMd-f=1-3) [N=3,416]
NEWS_PREFER Which of the following would you say you prefer for getting news?
[SHOW THOSE THAT WERE AT LEAST “HARDLY EVER” IN NEWS_PLATFORM
NEWS_PLATFORMa-h=1-3); SHOW “Watch news on television” if NEWS_PLATFORMd=1-3 OR
NEWS_PLATFORMe=1-3 OR NEWS_PLATFORMf=1-3] If only one option selected in
NEWS_PLATFORM, autopunch here and do not show respondent this question. If only selected
the television items NEWSPLATFORMd-f and no other platform, skip question and autopunch
into NEWS_PREFER=3
Jul 30-
Aug 12
2018
Jan 12-
Feb 8
2016
7 Reading news in a print newspaper 11
14 Listening to news on the radio 12
44 Watching news on television 46
10 Getting news from a social media site (such as Facebook or
Twitter)
9
24 Getting news from a news website or app 20
1 No Answer 1
1 Did not get news on any platform 1
2
In the Wave 14 January 2016 survey, this question item read “Get news from a social networking site (such as Facebook or
Twitter)?”.
3
PEW RESEARCH CENTER
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5 QUESTIONS HELD FOR FUTURE RELEASE
ASK ALL INTERNET USERS (F_INTUSER_FINAL=1) [N=4,387]:
SNS Do you use any of the following social media sites?
[Check all that apply] [RANDOMIZE WITH “OTHER” ALWAYS LAST]
BASED ON TOTAL Selected
Not
Selected No Answer
a. Facebook
Jul 30- Aug 12, 2018 [N=4,581] 64 36 -
Aug 8- Aug 21, 2017 [N=4,971] 66 34 -
Jan 12-Feb 8, 2016 [N=4,654] 67 33 -
Mar 13-15, 20-22, 2015 [N=2,035] 66 34 1
Aug 21-Sep 2, 2013 [N=5,173] 64 36 *
Selected
Not
Selected No Answer
SNS CONTINUED…
b. Twitter
Jul 30- Aug 12, 2018 [N=4,581] 17 83 -
Aug 8- Aug 21, 2017 [N=4,971] 15 85 -
Jan 12-Feb 8, 2016 [N=4,654] 16 84 -
Mar 13-15, 20-22, 2015 [N=2,035] 17 83 1
Aug 21-Sep 2, 2013 [N=5,173] 16 84 *
NO ITEM C
d. LinkedIn
Jul 30- Aug 12, 2018 [N=4,581] 20 80 -
Aug 8- Aug 21, 2017 [N=4,971] 21 79 -
Jan 12-Feb 8, 2016 [N=4,654] 20 80 -
Aug 21-Sep 2, 2013 [N=5,173] 19 80 *
e. Instagram
Jul 30- Aug 12, 2018 [N=4,581] 27 73 -
Aug 8- Aug 21, 2017 [N=4,971] 26 74 -
Jan 12-Feb 8, 2016 [N=4,654] 19 81 -
Aug 21-Sep 2, 2013 [N=5,173] 12 88 *
NO ITEM F
g. Tumblr
Jul 30- Aug 12, 2018 [N=4,581] 4 96 -
Aug 8- Aug 21, 2017 [N=4,971] 4 96 -
Jan 12-Feb 8, 2016 [N=4,654] 4 96 -
Aug 21-Sep 2, 2013 [N=5,173] 4 96 *
h. YouTube
Jul 30- Aug 12, 2018 [N=4,581] 54 46 -
Aug 8- Aug 21, 2017 [N=4,971] 58 42 -
Jan 12-Feb 8, 2016 [N=4,654] 48 52 -
4
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Aug 21-Sep 2, 2013 [N=5,173] 51 49 *
i. Reddit
Jul 30- Aug 12, 2018 [N=4,581] 7 93 -
Aug 8- Aug 21, 2017 [N=4,971] 6 94 -
Jan 12-Feb 8, 2016 [N=4,654] 4 96 -
Aug 21-Sep 2, 2013 [N=5,173] 3 97 *
j. Snapchat
Jul 30- Aug 12, 2018 [N=4,581] 17 83 -
Aug 8- Aug 21, 2017 [N=4,971] 18 82 -
Jan 12-Feb 8, 2016 [N=4,654] 10 90 -
k. WhatsApp
Jul 30- Aug 12, 2018 [N=4,581] 11 89 -
Aug 8- Aug 21, 2017 [N=4,971] 11 89 -
Selected
Not
Selected No Answer
SNS CONTINUED…
l. Other
Jul 30- Aug 12, 2018 [N=4,581] 6 94 -
Aug 8- Aug 21, 2017 [N=4,971] 5 95 -
Jan 12-Feb 8, 2016 [N=4,654] 11 89 -
Aug 21-Sep 2, 2013 [N=5,173] 3 97 *
ASK IF AT LEAST YES TO 1 ITEM SNS; SHOW ONLY THOSE SITES USED (SNSA-K=1):
SNSNEWS Do you ever get news or news headlines on any of the following sites? By news we mean
information about events and issues that involve more than just your friends or family.
[RANDOMIZE]
Yes No
No
Answer
BASED ON FACEBOOK USERS:
a. Facebook
Jul 30- Aug 12, 2018 [N=3,196] 67 33 *
Aug 8- Aug 21, 2017 [N=3,635] 68 32 1
Jan 12-Feb 8, 2016 [N=3,210] 66 34 *
Mar 13-15, 20-22, 2015 [N=1,343] 63 37 *
Aug 21-Sep 2, 2013 [N=3,268] 47 53 0
BASED ON TWITTER USERS:
b. Twitter
Jul 30- Aug 12, 2018 [N=1,018] 71 28 1
Aug 8- Aug 21, 2017 [N=1,088] 74 25 1
Jan 12-Feb 8, 2016 [N=908] 59 41 1
Mar 13-15, 20-22, 2015 [N=347] 63 37 0
Aug 21-Sep 2, 2013 [N=736] 52 48 0
NO ITEM C
BASED ON LINKEDIN USERS:
5
PEW RESEARCH CENTER
www.pewresearch.org
d. LinkedIn
Jul 30- Aug 12, 2018 [N=1,309] 30 69 1
Aug 8- Aug 21, 2017 [N=1,540] 23 76 1
Jan 12-Feb 8, 2016 [N=1,348] 19 81 *
Aug 21-Sep 2, 2013 [N=1,107] 13 87 0
BASED ON INSTAGRAM USERS:
e. Instagram
Jul 30- Aug 12, 2018 [N=1,301] 32 68 1
Aug 8- Aug 21, 2017 [N=1,390] 27 71 2
Jan 12-Feb 8, 2016 [N=933] 23 76 1
Aug 21-Sep 2, 2013 [N=467] 13 87 0
NO ITEM F
Yes No
No
Answer
SNSNEWS CONTINUED…
BASED ON TUMBLR USERS:
g. Tumblr
Jul 30- Aug 12, 2018 [N=161] 29 70 *
Aug 8- Aug 21, 2017 [N=226] 39 60 1
Jan 12-Feb 8, 2016 [N=198] 31 69 -
Aug 21-Sep 2, 2013 [N=159] 29 71 0
BASED ON YOUTUBE USERS:
h. YouTube
Jul 30- Aug 12, 2018 [N=2,648] 38 61 1
Aug 8- Aug 21, 2017 [N=3,180] 32 67 1
Jan 12-Feb 8, 2016 [N=2,542] 21 77 1
Aug 21-Sep 2, 2013 [N=2,506] 20 80 0
BASED ON REDDIT USERS:
i. Reddit
Jul 30- Aug 12, 2018 [N=357] 73 26 *
Aug 8- Aug 21, 2017 [N=369] 68 32 *
Jan 12-Feb 8, 2016 [N=288] 70 30 *
Aug 21-Sep 2, 2013 [N=114] 62 38 0
BASED ON SNAPCHAT USERS:
j. Snapchat
Jul 30- Aug 12, 2018 [N=655] 29 70 1
Aug 8- Aug 21, 2017 [N=787] 29 70 2
Jan 12-Feb 8, 2016 [N=439] 17 82 1
BASED ON WHATSAPP USERS:
k. WhatsApp
Jul 30- Aug 12, 2018 [N=574] 18 78 3
Aug 8- Aug 21, 2017 [N=585] 23 74 3
6
PEW RESEARCH CENTER
www.pewresearch.org
ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3)
[N=3,178]:
SNSLIKE What do you LIKE most about getting news on social media?
[OPEN-END RESPONSES NOT SHOWN]
ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3)
[N=3,178]:
SNSDISLIKE What do you DISLIKE most about getting news on social media?
[OPEN-END RESPONSES NOT SHOWN]
ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3)
[N=3,178]:
SNSINFORM Overall, would you say news on social media has… [RANDOMIZE OPTIONS 1
AND 2]
Jul 30-
Aug 12
2018
Form 1-3
[N=2,377]
36 Helped you better understand current events
15 Made you more confused about current events
48 Not made much of a difference
1 No Answer
ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3)
[N=3,178]:
SNSSKEP Which of the following best describes how you approach news stories from social media
sites, even if neither is exactly right?
I expect the news I see on social media will… [RANDOMIZE]
Jul 30-
Aug 12
2018
Form 1-3
[N=2,377]
42 Largely be accurate
57 Largely be inaccurate
1 No Answer

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Pj 2018.09.10 social-media-news_final

  • 1. FOR RELEASE SEPTEMBER 10, 2018 BY Elisa Shearer and Katerina Eva Matsa FOR MEDIA OR OTHER INQUIRIES: Amy Mitchell, Director Journalism Research Katerina Eva Matsa, Associate Director Research Hannah Klein, Communications Associate 202.419.4372 www.pewresearch.org RECOMMENDED CITATION Pew Research Center, September, 2018, “News Use Across Social Media Platforms 2018”
  • 2. 1 PEW RESEARCH CENTER www.pewresearch.org About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. It studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends. All of the Center’s reports are available at www.pewresearch.org. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. © Pew Research Center 2018
  • 3. 2 PEW RESEARCH CENTER www.pewresearch.org Often 20% Hardly ever 21% Never 32% 68% ever get news on social media Sometimes 27% 57% 42 Largely inaccurate Largely accurate News Use Across Social Media Platforms 2018 About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%). Republicans are more negative about the news they see on social media than Democrats. Among Republican social media news consumers, 72% say they expect the news they see there to be inaccurate, compared with 46% of Democrats and 52% of independents. And while 42% of those Democrats who get news on social media say it has helped their understanding of current events, fewer Republicans (24%) say the same.1 Even among those Americans who say they prefer to get news on social media over other platforms (such as print, TV or radio), a substantial portion (42%) express this skepticism. Asked what they like about the news experience on social media, more Americans mention ease of use than content. “Convenience” is by far the most commonly mentioned benefit, (21%), while 8% say they most enjoy the interactions with other people. Fewer social media news consumers say 1 The difference by party support remains even when accounting for the fact that Republicans are less likely to prefer social media as a platform for news. About two-thirds of Americans get news on social media % of U.S. adults who get news on social media … But most social media news consumers expect news there to be inaccurate % of social media news consumers who say they expect the news they see on social media to be … Note: No answer responses not shown. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 4. 3 PEW RESEARCH CENTER www.pewresearch.org 202018% 2727 26% 2120 18% 201820172016 62% 67 Often Sometimes Hardly ever 68 43% 21 12 8 6 5 5 2 1 Facebook YouTube Twitter Instagram LinkedIn Reddit Snapchat WhatsApp Tumblr they most like the diversity of the sources available (3%), or the ability to tailor the content they see (2%). This study is based on a survey conducted July 30-Aug. 12, 2018, among 4,581 U.S. adults who are members of Pew Research Center’s nationally representative American Trends Panel. About two-thirds of U.S. adults (68%) get news on social media sites, about the same as the portion that did so in 2017 (67%). One-in- five get news there often. Facebook is still far and away the site Americans most commonly use for news, with little change since 2017. About four-in-ten Americans (43%) get news on Facebook. The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%. Smaller portions of Americans (8% or fewer) get news from other social networks like Instagram, LinkedIn or Snapchat. No change in share getting news on social media in 2018 % of U.S. adults who get news on social media … Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER Social media sites as pathways to news % of U.S. adults who get news on each social media site Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 5. 4 PEW RESEARCH CENTER www.pewresearch.org 73% 71 67 38 32 30 29 29 18 68% 74 68 32 27 23 39 29 23 Reddit Twitter Facebook YouTube Instagram LinkedIn Tumblr Snapchat WhatsApp 2018 2017 '17-'18 CHANGE +5 -3 -1 +6* +5 +7* -10 0 -5 The prominence of each social media site in the news ecosystem depends on two factors: its overall popularity and the extent to which people see news on the site. Reddit, Twitter and Facebook stand out as the sites where the highest portion of users are exposed to news – 67% of Facebook’s users get news there, as do 71% of Twitter’s users and 73% of Reddit users. However, because Facebook’s overall user base is much larger than those of Twitter or Reddit, far more Americans overall get news on Facebook than on the other two sites. The other sites studied – including YouTube, Tumblr, Instagram, LinkedIn, Snapchat and WhatsApp – have less of a news focus among their user base. Fewer than half of each site’s users get news on each platform. Still both YouTube and LinkedIn saw these portions rise over the past year. Nearly four-in-ten YouTube users (38%) say they get news on YouTube, slightly higher than the 32% of users who did so last year. And 30% of LinkedIn users get news there, up from 23% in 2017. The percentage of U.S. adults who get news on two or more social media sites is 28%, little changed from 2017 (26%). Reddit, Twitter, Facebook stand out as sites with the most news-focused users % of each social media site’s users who get news there *Change from 2017 to 2018 is statistically significant. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 6. 5 PEW RESEARCH CENTER www.pewresearch.org Demographics of social media news consumers Social media sites’ news consumers can look vastly different in terms of their demographic makeup. For example, the majority of news consumers on Instagram are nonwhite. Three-quarters of Snapchat’s news consumers are ages 18 to 29, more than any other site. And LinkedIn, Twitter and Reddit’s news consumers are more likely to have bachelor’s degrees – 61% of LinkedIn’s news consumers do, as do 46% of Reddit’s news consumers and 41% of Twitter’s news consumers. Profiles of social media news consumers % of each social media site’s news consumers who are … Note: Tumblr and WhatsApp not shown. Nonwhite includes all racial and ethnic groups, except non-Hispanic white. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 7. 6 PEW RESEARCH CENTER www.pewresearch.org 57% 72 46 52 42% 27 52 47 Republicans Democrats Independents Largely inaccurate Largely accurate All social media news consumers 42% 58 59 61 68 58% 41 39 38 30 Social media TV Website/App Radio Print Largely inaccurate Largely accurate Among social media news consumers, those who prefer to get news on ... Even though a substantial portion of U.S. adults at least occasionally get news on social media, over half (57%) of these news consumers say they expect the news they see on social media to be largely inaccurate. This is consistent with the low trust in news from social media seen in past surveys. About four-in- ten (42%) expect the news they see on social media to be largely accurate. Republicans are more likely than Democrats and independents to be concerned with the inaccuracy of the news they see on social media. Among social media news consumers, about three- quarters of Republicans say this (72%), compared with 46% of Democrats and about half of independents (52%). And, while there are some age differences in expectations of the accuracy of social media news, this party divide persists regardless of age. Concerns about the inaccuracies in news on social media are prevalent even among those who say they prefer to get their news there – among this group, 42% say that they expect the news they see to largely be inaccurate. Still, those social media news consumers who prefer other platforms such as print or television for news are even more likely to say they expect the news on social media to be largely inaccurate. More than half of social media news consumers expect the news there to largely be inaccurate % of social media news consumers who say they expect the news they see on social media to be … Note: No answer responses not shown. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 8. 7 PEW RESEARCH CENTER www.pewresearch.org 31% 11 10 8 3 5 4 27 It's inaccurate It's biased/too political The news is low quality The way people behave The platform is hard to use Other I don't dislike anything I don't know/No answer Not only do social media news consumers expect the news they see there to be inaccurate, but inaccuracy is the top concern they bring up about information on social media. When asked an open- ended question about what they dislike most about getting news on social media, concerns about inaccuracy top the list, outstripping concerns about political bias and the bad behavior of others.2 Specifically, about three-in-ten (31%) social media news consumers say that inaccuracy is what they dislike most about the experience. Included in the responses about inaccuracy were concerns about unreliable sources, lack of fact checking, and “fake news.” Politics surface as another negative aspect of social media, though at a lower rate – 11% who at least occasionally get news there say there is too much bias or political opinion, either on the part of the news organizations or the people on the platform. About the same share of social media news consumers (10%) say they dislike the low quality of news – such as lack of in-depth coverage, or clickbait-style headlines. 2 Respondents were asked to list the things they like and dislike most about news on social media before being asked if they expected the news there to be accurate or inaccurate. Inaccuracy tops people’s concerns about social media % of social media news consumers who say the thing they dislike most about getting news on social media is … Note: Numbers may not add up to 100% because of rounding. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 9. 8 PEW RESEARCH CENTER www.pewresearch.org 21% 8 7 6 4 3 3 2 6 12 27 The convenience Interacting with people The speed It's up to date I like the content or format Variety of sources/stories It keeps me informed I can tailor it to my interests Other I don't like anything I don't know/No answer Convenience and ease seen as most enjoyable part of getting news on social media Even though social media news consumers have concerns about the accuracy of the information there, they also cite some benefits of getting news on social media, which may help explain why getting news on the platform is still so common. The most commonly named positive thing about getting news on social media is convenience – 21% say this is what they liked most, with responses such as “It’s very accessible,” “It’s available at the touch of a button” and “I don’t have to go looking for it.” Respondents also say they like the interpersonal element: 8% of social media news consumers say they enjoy interacting with others – whether through discussing the news, sharing news with friends and family, or seeing what others’ opinions are. Speed and timeliness are also mentioned as positive aspects of getting news on social media – 7% say they like how quick it is to get news on social media, and 6% say they like that news there is up to date, with descriptions like “up to the minute” or “the most current.” A fair share of respondents (12%) say they do not like anything about getting news on social media. This is higher than the percentage who volunteered that they do not dislike anything about news on social media in the previous question (only 4% say this). Social media news consumers like convenience, speed and social interaction % of social media news consumers who say the thing they like most about getting news on social media is … Note: Numbers may not add up to 100% because of rounding. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 10. 9 PEW RESEARCH CENTER www.pewresearch.org 36% 24 42 40 48% 53 45 47 15% 24 12 11 Republicans Democrats Independents Helped them better understand current events Made them more confused about current events Not made much of a difference All social media news consumers About a third say social media positively affects their understanding of current events About a third (36%) of the people who get news on social media say it has helped them better understand current events. Nearly half (48%) say it doesn’t have much of an effect on their understanding, and 15% say that news on social media has made them more confused about current events. Among those who get news on social media, Republicans are less positive than Democrats and independents about how news there influences their understanding of the world around them: About a quarter (24%) say that social media news helps them better understand current events, compared with 42% of Democrats and 40% of independents. Age is also a factor in the way people view the role of social media. Younger social media news consumers are more likely to say it has impacted their learning for the better. About half of social media news consumers ages 18 to 29 (48%) say news on social media makes them better informed, compared with 37% of those 30 to 49, 28% of those 50 to 64, and 27% of those 65 and older. Majority says social media news does not improve their understanding of current events % of social media news consumers who say that news on social media has … Note: No answer responses not shown. Source: Survey conducted July 30-Aug. 12, 2018. “News Use Across Social Media Platforms 2018” PEW RESEARCH CENTER
  • 11. 10 PEW RESEARCH CENTER www.pewresearch.org Acknowledgments This report was made possible by The Pew Charitable Trusts. Pew Research Center is a subsidiary of the Pew Charitable Trusts, its primary funder. This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at: www.journalism.org. Elisa Shearer, Research Associate Katerina Eva Matsa, Associate Director, Journalism Research Amy Mitchell, Director Journalism Research Jeffrey Gottfried, Senior Researcher Nami Sumida, Research Analyst Sophia Fedeli, Research Assistant Mason Walker, Research Assistant Mike Barthel, Senior Researcher Claudia Deane, Vice President of Research Margaret Porteus, Information Graphics Designer David Kent, Copy Editor Rachel Weisel, Communications Manager Hannah Klein, Communications Associate Ariana Rodriguez-Gitler, Digital Producer Sara Atske, Assistant Digital Producer
  • 12. 11 PEW RESEARCH CENTER www.pewresearch.org Methodology The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone random-digit-dial (RDD) surveys. Panelists participate via monthly self-administered web surveys. Panelists who do not have internet access are provided with a tablet and wireless internet connection. The panel is being managed by GfK. Data in this report are drawn from the panel wave conducted July 30-Aug. 12, 2018 among 4,581 respondents. The margin of sampling error for the full sample of 4,581 respondents is plus or minus 2.5 percentage points. Members of the American Trends Panel were recruited from several large, national landline and cellphone RDD surveys conducted in English and Spanish. At the end of each survey, respondents were invited to join the panel. The first group of panelists was recruited from the 2014 Political Polarization and Typology Survey, conducted Jan. 23 to March 16, 2014. Of the 10,013 adults interviewed, 9,809 were invited to take part in the panel and a total of 5,338 agreed to participate.3 The second group of panelists was recruited from the 2015 Pew Research Center Survey on Government, conducted Aug. 27 to Oct. 4, 2015. Of the 6,004 adults interviewed, all were invited to join the panel, and 2,976 agreed to participate.4 The third group of panelists was recruited from a survey conducted April 25 to June 4, 2017. Of the 5,012 adults interviewed in the survey or pretest, 3,905 were invited to take part in the panel and a total of 1,628 agreed to participate.5 The ATP data were weighted in a multistep process that begins with a base weight incorporating the respondents’ original survey selection probability and the fact that in 2014 some panelists were subsampled for invitation to the panel. Next, an adjustment was made for the fact that the propensity to join the panel and remain an active panelist varied across different groups in the sample. The final step in the weighting uses an iterative technique that aligns the sample to population benchmarks on a number of dimensions. Gender, age, education, race, Hispanic origin and region parameters come from the U.S. Census Bureau’s 2016 American Community Survey. The county-level population density parameter (deciles) comes from the 2010 U.S. decennial census. The telephone service benchmark comes from the July-December 2016 National Health Interview Survey and is projected to 2017. The volunteerism benchmark comes from the 2015 Current Population Survey Volunteer Supplement. The party affiliation benchmark is the average 3 When data collection for the 2014 Political Polarization and Typology Survey began, non-internet users were subsampled at a rate of 25%, but a decision was made shortly thereafter to invite all non-internet users to join. In total, 83% of non-internet users were invited to join the panel. 4 Respondents to the 2014 Political Polarization and Typology Survey who indicated that they are internet users but refused to provide an email address were initially permitted to participate in the American Trends Panel by mail, but were no longer permitted to join the panel after Feb. 6, 2014. Internet users from the 2015 Pew Research Center Survey on Government who refused to provide an email address were not permitted to join the panel. 5 White, non-Hispanic college graduates were subsampled at a rate of 50%.
  • 13. 12 PEW RESEARCH CENTER www.pewresearch.org of the three most recent Pew Research Center general public telephone surveys. The internet access benchmark comes from the 2017 ATP Panel Refresh Survey. Respondents who did not previously have internet access are treated as not having internet access for weighting purposes. Respondents were also weighted according to their previously reported usage of nine different social networks for news consumption. Panelists were weighted using their previous responses to these questions from Wave 28 (August 2017). For panelists who did not respond to Wave 28, values for these items were imputed using chained equations and classification and regression trees (CART). These variables were then weighted so that respondents’ past social media news usage matched the distribution that was observed in Wave 28. Sampling errors and statistical tests of significance take into account the effect of weighting. Interviews are conducted in both English and Spanish, but the Hispanic sample in the American Trends Panel is predominantly native born and English speaking. The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey: Group Unweighted sample size Plus or minus … Total sample 4,581 2.5 percentage points Social media news consumers 2,377 3.5 percentage points Sample sizes and sampling errors for other subgroups are available upon request. In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls. The July 2018 wave had a response rate of 84% (4,581 responses among 5,475 individuals in the panel). Taking account of the combined, weighted response rate for the recruitment surveys (10.1%) and attrition from panel members who were removed at their request or for inactivity, the cumulative response rate for the wave is 2.5%.6 Like many survey organizations, Pew Research Center has been transitioning from conducting mainly traditional telephone polling to surveying more online. We have measured social media usage both ways, and on occasion results from telephone and online polling differ. Several potential factors contribute to this including different question wording online versus by phone, the presence of an interviewer on the phone but not online, and more. This report provides 6 Approximately once per year, panelists who have not participated in multiple consecutive waves are removed from the panel. These cases are counted in the denominator of cumulative response rates.
  • 14. 13 PEW RESEARCH CENTER www.pewresearch.org estimates from our August 2018 online poll. For questions about our telephone measure, please contact info@pewresearch.org. © Pew Research Center, 2018
  • 15. 1 PEW RESEARCH CENTER www.pewresearch.org 2018 PEW RESEARCH CENTER’S AMERICAN TRENDS PANEL WAVE 37 JULY SOCIAL MEDIA UPDATE TOPLINE JULY 30 – AUGUST 12, 2018 TOTAL N=4,581 ASK FORM 1-3 [N=3,425]: Now, thinking about your news habits… NEWS_PLATFORM How often do you… [RANDOMIZE] Often Sometimes Hardly ever Never No Answer a. Read any newspapers in print? Jul 30-Aug 12, 2018 [N=3,425] 16 25 30 29 * Aug 8-Aug 21, 2017 [N=4,971] 18 25 32 25 * Jan 12-Feb 8, 2016 [N=4,654] 20 28 31 21 * Aug 21-Sep 2, 2013 [N=5,173] 27 27 27 19 * b. Listen to news on the radio? Jul 30-Aug 12, 2018 [N=3,425] 26 31 23 20 * Aug 8-Aug 21, 2017 [N=4,971] 25 31 22 21 * Jan 12-Feb 8, 2016 [N=4,654] 25 34 24 17 * Aug 21-Sep 2, 2013 [N=5,173] 26 30 27 18 * NO ITEM C d. Watch local television news? Jul 30-Aug 12, 2018 [N=3,425] 37 27 22 14 0 Aug 8-Aug 21, 2017 [N=4,971] 37 27 21 15 * Jan 12-Feb 8, 2016 [N=4,654] 461 27 17 10 * Aug 21-Sep 2, 2013 [N=5,173] 46 26 17 11 * e. Watch national evening network television news (such as ABC World News, CBS Evening News, or NBC Nightly News)? Jul 30-Aug 12, 2018 [N=3,425] 25 25 24 26 * Aug 8-Aug 21, 2017 [N=4,971] 26 25 25 25 * Jan 12-Feb 8, 2016 [N=4,654] 30 27 25 17 * Aug 21-Sep 2, 2013 [N=5,173] 31 28 24 18 * f. Watch cable television news (such as CNN, The Fox News cable channel, or MSNBC)? Jul 30-Aug 12, 2018 [N=3,425] 30 23 23 24 0 Aug 8-Aug 21, 2017 [N=4,971] 28 27 23 22 * Jan 12-Feb 8, 2016 [N=4,654] 31 27 24 18 * Aug 21-Sep 2, 2013 [N=5,173] 24 28 26 21 * 1 In the Spanish language version of the questionnaire, “local television news” was mistranslated as “television news” for NEWS_PLATFORM item D. This affected the 66 respondents who took the survey in Spanish (4% of the sample after weighting). The effects of this mistranslation were minimal and do not affect the report’s substantive conclusions.
  • 16. 2 PEW RESEARCH CENTER www.pewresearch.org Often Sometimes Hardly ever Never No Answer NEWS_PLATFORM CONTINUED… g. Get news from a social media site (such as Facebook, Twitter, or Snapchat)? Jul 30-Aug 12, 2018 [N=3,425] 20 27 21 32 0 Aug 8-Aug 21, 2017 [N=4,971] 20 27 20 33 0 Jan 12-Feb 8, 20162 [N=4,654] 18 26 18 38 * h. Get news from a news website or app? Jul 30-Aug 12, 2018 [N=3,425] 33 31 18 18 * Aug 8-Aug 21, 2017 [N=4,971] 33 31 19 17 * Jan 12-Feb 8, 2016 [N=4,654] 28 28 18 26 * ASK IF GETS NEWS FROM MORE THAN ONE PLATFORM IN NEWS_PLATFORM (NEWS_PLATFORMa-h=1-3). DO NOT ASK IF ONLY GETS NEWS ON TV AND NO OTHERS (IF ONLY NEWS_PLATFORMd-f=1-3) [N=3,416] NEWS_PREFER Which of the following would you say you prefer for getting news? [SHOW THOSE THAT WERE AT LEAST “HARDLY EVER” IN NEWS_PLATFORM NEWS_PLATFORMa-h=1-3); SHOW “Watch news on television” if NEWS_PLATFORMd=1-3 OR NEWS_PLATFORMe=1-3 OR NEWS_PLATFORMf=1-3] If only one option selected in NEWS_PLATFORM, autopunch here and do not show respondent this question. If only selected the television items NEWSPLATFORMd-f and no other platform, skip question and autopunch into NEWS_PREFER=3 Jul 30- Aug 12 2018 Jan 12- Feb 8 2016 7 Reading news in a print newspaper 11 14 Listening to news on the radio 12 44 Watching news on television 46 10 Getting news from a social media site (such as Facebook or Twitter) 9 24 Getting news from a news website or app 20 1 No Answer 1 1 Did not get news on any platform 1 2 In the Wave 14 January 2016 survey, this question item read “Get news from a social networking site (such as Facebook or Twitter)?”.
  • 17. 3 PEW RESEARCH CENTER www.pewresearch.org 5 QUESTIONS HELD FOR FUTURE RELEASE ASK ALL INTERNET USERS (F_INTUSER_FINAL=1) [N=4,387]: SNS Do you use any of the following social media sites? [Check all that apply] [RANDOMIZE WITH “OTHER” ALWAYS LAST] BASED ON TOTAL Selected Not Selected No Answer a. Facebook Jul 30- Aug 12, 2018 [N=4,581] 64 36 - Aug 8- Aug 21, 2017 [N=4,971] 66 34 - Jan 12-Feb 8, 2016 [N=4,654] 67 33 - Mar 13-15, 20-22, 2015 [N=2,035] 66 34 1 Aug 21-Sep 2, 2013 [N=5,173] 64 36 * Selected Not Selected No Answer SNS CONTINUED… b. Twitter Jul 30- Aug 12, 2018 [N=4,581] 17 83 - Aug 8- Aug 21, 2017 [N=4,971] 15 85 - Jan 12-Feb 8, 2016 [N=4,654] 16 84 - Mar 13-15, 20-22, 2015 [N=2,035] 17 83 1 Aug 21-Sep 2, 2013 [N=5,173] 16 84 * NO ITEM C d. LinkedIn Jul 30- Aug 12, 2018 [N=4,581] 20 80 - Aug 8- Aug 21, 2017 [N=4,971] 21 79 - Jan 12-Feb 8, 2016 [N=4,654] 20 80 - Aug 21-Sep 2, 2013 [N=5,173] 19 80 * e. Instagram Jul 30- Aug 12, 2018 [N=4,581] 27 73 - Aug 8- Aug 21, 2017 [N=4,971] 26 74 - Jan 12-Feb 8, 2016 [N=4,654] 19 81 - Aug 21-Sep 2, 2013 [N=5,173] 12 88 * NO ITEM F g. Tumblr Jul 30- Aug 12, 2018 [N=4,581] 4 96 - Aug 8- Aug 21, 2017 [N=4,971] 4 96 - Jan 12-Feb 8, 2016 [N=4,654] 4 96 - Aug 21-Sep 2, 2013 [N=5,173] 4 96 * h. YouTube Jul 30- Aug 12, 2018 [N=4,581] 54 46 - Aug 8- Aug 21, 2017 [N=4,971] 58 42 - Jan 12-Feb 8, 2016 [N=4,654] 48 52 -
  • 18. 4 PEW RESEARCH CENTER www.pewresearch.org Aug 21-Sep 2, 2013 [N=5,173] 51 49 * i. Reddit Jul 30- Aug 12, 2018 [N=4,581] 7 93 - Aug 8- Aug 21, 2017 [N=4,971] 6 94 - Jan 12-Feb 8, 2016 [N=4,654] 4 96 - Aug 21-Sep 2, 2013 [N=5,173] 3 97 * j. Snapchat Jul 30- Aug 12, 2018 [N=4,581] 17 83 - Aug 8- Aug 21, 2017 [N=4,971] 18 82 - Jan 12-Feb 8, 2016 [N=4,654] 10 90 - k. WhatsApp Jul 30- Aug 12, 2018 [N=4,581] 11 89 - Aug 8- Aug 21, 2017 [N=4,971] 11 89 - Selected Not Selected No Answer SNS CONTINUED… l. Other Jul 30- Aug 12, 2018 [N=4,581] 6 94 - Aug 8- Aug 21, 2017 [N=4,971] 5 95 - Jan 12-Feb 8, 2016 [N=4,654] 11 89 - Aug 21-Sep 2, 2013 [N=5,173] 3 97 * ASK IF AT LEAST YES TO 1 ITEM SNS; SHOW ONLY THOSE SITES USED (SNSA-K=1): SNSNEWS Do you ever get news or news headlines on any of the following sites? By news we mean information about events and issues that involve more than just your friends or family. [RANDOMIZE] Yes No No Answer BASED ON FACEBOOK USERS: a. Facebook Jul 30- Aug 12, 2018 [N=3,196] 67 33 * Aug 8- Aug 21, 2017 [N=3,635] 68 32 1 Jan 12-Feb 8, 2016 [N=3,210] 66 34 * Mar 13-15, 20-22, 2015 [N=1,343] 63 37 * Aug 21-Sep 2, 2013 [N=3,268] 47 53 0 BASED ON TWITTER USERS: b. Twitter Jul 30- Aug 12, 2018 [N=1,018] 71 28 1 Aug 8- Aug 21, 2017 [N=1,088] 74 25 1 Jan 12-Feb 8, 2016 [N=908] 59 41 1 Mar 13-15, 20-22, 2015 [N=347] 63 37 0 Aug 21-Sep 2, 2013 [N=736] 52 48 0 NO ITEM C BASED ON LINKEDIN USERS:
  • 19. 5 PEW RESEARCH CENTER www.pewresearch.org d. LinkedIn Jul 30- Aug 12, 2018 [N=1,309] 30 69 1 Aug 8- Aug 21, 2017 [N=1,540] 23 76 1 Jan 12-Feb 8, 2016 [N=1,348] 19 81 * Aug 21-Sep 2, 2013 [N=1,107] 13 87 0 BASED ON INSTAGRAM USERS: e. Instagram Jul 30- Aug 12, 2018 [N=1,301] 32 68 1 Aug 8- Aug 21, 2017 [N=1,390] 27 71 2 Jan 12-Feb 8, 2016 [N=933] 23 76 1 Aug 21-Sep 2, 2013 [N=467] 13 87 0 NO ITEM F Yes No No Answer SNSNEWS CONTINUED… BASED ON TUMBLR USERS: g. Tumblr Jul 30- Aug 12, 2018 [N=161] 29 70 * Aug 8- Aug 21, 2017 [N=226] 39 60 1 Jan 12-Feb 8, 2016 [N=198] 31 69 - Aug 21-Sep 2, 2013 [N=159] 29 71 0 BASED ON YOUTUBE USERS: h. YouTube Jul 30- Aug 12, 2018 [N=2,648] 38 61 1 Aug 8- Aug 21, 2017 [N=3,180] 32 67 1 Jan 12-Feb 8, 2016 [N=2,542] 21 77 1 Aug 21-Sep 2, 2013 [N=2,506] 20 80 0 BASED ON REDDIT USERS: i. Reddit Jul 30- Aug 12, 2018 [N=357] 73 26 * Aug 8- Aug 21, 2017 [N=369] 68 32 * Jan 12-Feb 8, 2016 [N=288] 70 30 * Aug 21-Sep 2, 2013 [N=114] 62 38 0 BASED ON SNAPCHAT USERS: j. Snapchat Jul 30- Aug 12, 2018 [N=655] 29 70 1 Aug 8- Aug 21, 2017 [N=787] 29 70 2 Jan 12-Feb 8, 2016 [N=439] 17 82 1 BASED ON WHATSAPP USERS: k. WhatsApp Jul 30- Aug 12, 2018 [N=574] 18 78 3 Aug 8- Aug 21, 2017 [N=585] 23 74 3
  • 20. 6 PEW RESEARCH CENTER www.pewresearch.org ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3) [N=3,178]: SNSLIKE What do you LIKE most about getting news on social media? [OPEN-END RESPONSES NOT SHOWN] ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3) [N=3,178]: SNSDISLIKE What do you DISLIKE most about getting news on social media? [OPEN-END RESPONSES NOT SHOWN] ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3) [N=3,178]: SNSINFORM Overall, would you say news on social media has… [RANDOMIZE OPTIONS 1 AND 2] Jul 30- Aug 12 2018 Form 1-3 [N=2,377] 36 Helped you better understand current events 15 Made you more confused about current events 48 Not made much of a difference 1 No Answer ASK IF GETS NEWS ON SOCIAL MEDIA (NEWS_PLATFORMg=1-3 or NEWS_PLATFORM2d=1-3) [N=3,178]: SNSSKEP Which of the following best describes how you approach news stories from social media sites, even if neither is exactly right? I expect the news I see on social media will… [RANDOMIZE] Jul 30- Aug 12 2018 Form 1-3 [N=2,377] 42 Largely be accurate 57 Largely be inaccurate 1 No Answer