I try to define what is Native Advertising, so far. More on http://pasqualeborriello.com and http://artattackadv.com

1. WHAT IS NATIVE ADVERTISING?*
*a.k.a. the best
thing to happen
to advertising,
since banners
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2. We call them 'Native'
Those who were born where they live.

3. Howard Luck Gossage
People don't read ads, they read what
interests them. And sometimes, that
happens to be and ad.

4. John Wanamaker
Half the money I spend on
advertising is wasted; the trouble
is I don't know which half.

5. Online ADVERTISING IS BROKEN

6. 2010s1990s
We live in a connected world.Fact #1

7. Banners don't work.Fact #2

8. 80% USERS 500 MLN 1.5 BILLION
Internet is going mobile.Fact #3
tweets via mobile mobile users mobile devices

9. in 2013ADVERTISING THAT WORKS

10. Google's Adwords
The Adwords platform lets you place
text-ad on SERPs based on a user's
query. They look like search engine
results, except that an 'Ads' text is
clearly visible

11. Facebook's Promoted Posts
You can pay to 'promote' each post of a Facebook Page to
make it visible to more users. They look like normal posts
except for the text 'Promoted' above the post.

12. Twitter's Sponsored Tweets
You can sponsor a Tweet to make it visibile on the
timelines of users that are not following your profile. It is a
normal tweet, except for a 'Promoted by' highlighted text.

13. Tumblr's Radar
Each tumblr post can be
promoted and become an Ad
that appear on users timeline.
That is the only type advertising
accepted on Tumblr.'s
dashboard.

14. NATIVE ADVERTISING
def: A web advertising method in which
the advertiser provides valuable content
in the context of the user's experience.
(ˈneɪtɪv ˈadvətʌɪzɪŋ)
http://en.wikipedia.org/wiki/Native_advertising

15. NATIVE ADVERTISING
It tells you which half of your budget is
wasted (hint: it's about the media).
(ˈneɪtɪv ˈadvətʌɪzɪŋ)

16. NATIVE ADVERTISING
LEADER
buzzfeed.com lets you sponsor any content
created by the editorial staff

17. NATIVE ADVERTISING
PLATFORM
sharethrough.com is a platform that lets
publishers create and manage native ad

18. NATIVE ADVERTISING
PLATFORM
nativo.net is another platform for publishers
with publishers with multiple media properties

19. NATIVE ADVERTISING
MARKETPLACE
Forbes' Brandvoice is a proprietary content-
sharing platform for advertisers

20. NATIVE ADVERTISING
IN THE NEWS
IAB creates a Native Ad Task Force to define
the rules for native ad's emerging market

21. NATIVE ADVERTISING
IN THE NEWS
Mashable posts on Native Ad are among the
most shared on social media

22. NATIVE ADVERTISING
IN THE NEWS
Yahoo! bought Tumblr as a chance to revive its
display advertising business with native ad

23. NATIVE ADVERTISING
IN THE NEWS
Yahoo! bought Tumblr as a chance to revive its
display advertising business with native ad

24. NATIVE ADVERTISING
IN THE NEWS
eMarketer projects $4.6 billion spending in
2017 with a 400% increase since 2012.

25. THANKS
And please remember that Native
Advertising IS the only solution for
a mobile-first world.