Introduction to MyBusinessMVP, the new standard for On-demand Services Distribution.

1. Innovative Technology to Connect & Empower Small Business
with On-Demand Productivity Solutions
Pete Boehm, Odigo Marketing ◊ pboehm@odigomarketing.com ◊ 678.458.7520
www.odigomarketing.com

2. 1
About Us
• Odigo Marketing: A next generation technology and Web services
firm.
• Founded by Pete Boehm, CEO ; Jason Wernick, President.
• Atlanta-based with remote presence in Southern California.
• To date, all Business Activities self funded.
• Over 70 years combined experience in channel management, new
service launch, product mgmt and technology development.
• Creators of innovative technology solutions connecting businesses
and consumers alike; we embrace market disruption.
• U.S. based development team with vast experience with Fortune 100
firms and nationally known entertainment / media companies.
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

3. 2
Problem: Disconnected Markets
Resellers
Core Limited technical
competency expertise in Small
hurdles for Businesses
Resellers
Channel & Small Biz Small
Web Service
marketing challenges for Businesses
Providers
Service Providers
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

4. 3
MyBusinessMVP Connects Disconnected Markets
Resellers
Small
Web Service
Businesses
Providers
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

5. 4
Consultative Selling of Web Services
Our Inspiration:
• One stop shop for multi-
vendor service offering
• Convenient and functional
• “Turn-key” Sales Process
MVP Combines both the
convenience of “one-stop”
• Consultative and Informative
shopping plus the tools to make
• Profile your business needs an informed purchasing decision.
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

6. 5
Comprehensive Assortment / Informative Platform
• Category Classifications
• Audio introductions / Video demos
• Category / Function / Vendor
segmentation
• Bundles / Vendor recommendations
• Click to chat / Click to talk
• Digital Marketing / Interactive demos
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

7. 6
The “Secret Sauce”
Consultative Wizard
• Educate me
• Help me decide
• Designed by function & budget
• Intellectual property
Hosted Ordering Interface
• Consultative tool plus prequal
• Turn-key solution sales
• Currently in use by Odigo client
• Intellectual property
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

8. 7
Best in Breed Assortment
• 14 Vendors, 25+ services
• Recurring revenues up to 40% of bill or bounties
• Categories:
CRM Payroll & HR
Virtual Office Online Tech Support
Digital / Online Marketing Web Design / Hosting
Finance & Acctg VoIP / Web Conferencing
Online Backup / Storage Sales Leads / Biz Reports
Denotes exclusive channel Partnership
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

9. 8
Version Launch & Timeline
October, 2008: White Label
MyBusinessMVP launch with
vendor billing
March, 2009: Introduction of
single billing
July, 2009: MVP Freestanding
“ConsulSales” Portal
January, 2010: Launch of multi-
vendor integrated dashboard
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

10. 9
Go to market timeline
Targeted
Channel Launch
Channels
• Retail – Q4 2008
Retail
• Reseller / VAR – Q4 2008
• Online Directories – Q1 2009 Reseller Groups
• Associations / Affinity Groups – Q3 2009
Online Directories
Stand alone Destination
Hardware
• Soft Launch – Q4 2008 Alliances
Associations
• Enhanced portal w/content – Q3 2009
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

11. 10
Sales and Marketing Strategy
Sales
Inbound / Outbound Call
Center Tool
Marketing
Key Word / Search
Viral Marketing Banner Ads / Web Site
Digital Marketing Mobile Marketing Optimization
Promo
B2B Social Media
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

12. 11
Significant Channel Opportunity
• 25+ Million Small Businesses
• Migration to Channel
• Heavy investment in Web services
• Recurring revenue for Channel
• Year over Year double digit growth
Small Biz Purchasing Trends
Other
VAR 12%
3%
Retail
58%
Direct/Vendor
27%
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential

13. 12
Industry Stats & Market Opportunities
Market Opportunity
Web Services Stats
• Small Biz benefits: affordability,
• $5.1 Billion in 2007, up 21%
ease of use, “level playing field of
from 2006 ( Gartner 2007)
competition”
• Worldwide revenue to reach
• Paradigm shift in channels such
$14.8 Billion by 2011 (Gartner,
as retail; solution sales
2007)
• Master Agents, VARs, and
• Annual CGR of 22.1% through
Integrators seek new revenue
2011 (Gartner, 2007)
opportunities; shift from support
• Est. 10 million businesses
to consultative model
using SaaS in 5 years
• 70% of IT sales through reseller
• Small Business broadband
& retail channel
penetration + 90%.
Sept. 2008 © Odigo Marketing, LLC – All Rights Reserved Confidential