In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.

1. @pboersma
you can do better!
improve your
design process

2. @pboersma
you can do better!
improve your
design process

4. jane austin

5. peter boersma

6. peter boersma
1970
commodore 16
computer science & ergonomics
design process freak
20 years at interactive agencies
director of product design

7. you can do better!
improve your
design process

8. you can do better!
improve your
design process

9. a design
a specification of an object,
manifested by an agent,
intended to accomplish goals,
in a particular environment,
using a set of primitive components,
satisfying a set of requirements,
subject to constraints

10. to design
to create a design,
in an environment where
the designer operates

11. to design
to create a design,
in an environment where
the designer operates

12. to design
to create a design,
in an environment where
the designer operates

13. to design
to create a design,
in an environment where
the designer operates

14. to design
to create a design,
in an environment where
the designer operates

15. create

16. we create deliverables
‘deliverable’ is a term used in project management
to describe a tangible or intangible object,
produced as a result of the project,
that is intended to be delivered to a customer
(either internal or external).

17. list 10 UX deliverables

18. business
design
researchevaluation
strategyproject

19. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews

20. business
design
researchevaluation
strategyproject
pitch

21. X

24. business
design
researchevaluation
strategyproject
competition

30. business
design
researchevaluation
strategyproject
personas

36. business
design
researchevaluation
strategyproject
prototype
conceptdetailed design
sketch

44. VISITOR’s
MOBILE APP
MUSIC PLAYER
IN A BAR
matching
user
profile
bar
profile
not MVP

48. business
design
researchevaluation
strategyproject
test

53. business
design
researchevaluation
strategyproject
beta

58. business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews

59. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

60. environment

61. org chart

63. org chart

64. draw your org chart

65. design in your org chart

76. design in your org chart

77. to design
to create a design,
in an environment where
the designer operates
to create a design,
in an environment where
the designer operates

78. operate

79. business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews

80. document your process!

81. why document a process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of new team members
5. to explain to stakeholders where they are involved
6. to measure your work, so you can improve it

82. process documentation?

83. sketch your process

84. sketch your process

86. SITEMAP
wireframes
require-
ments usability
test
Screen
FLOW
proto-
type
design
principles
Persona

87. 1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

88. 1 2 3 4user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

103. https://www.slideshare.net/Hienadz.Drahun/
visual-definitions-of-ux-restored-75706843

105. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

106. 1.identify your current deliverables
2.create diagram with deliverables & phases

107. 10 steps
1.identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...

108. 10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10.continue to improve the process

109. to design
to create a design,
in an environment where
the designer operates

110. you can do better!
improve your
design process

111. to design
to create a design,
in an environment where
the designer operates
and keeps improving

112. improve

113. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

114. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

115. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

116. business
design
researchevaluation
strategyproject
with whom

117. where in the org chart

118. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

119. business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
which deliverable

120. user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles
where in the process

121. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

122. success for a design
product usage
compliments vs. complaints
value of the brand

123. success for a design team
on time & within budget
efficient & effective
valued by colleagues

124. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

125. when
4
2020 Nov

126. a plan for improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

127. write a plan
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

128. to design
to create a design,
in an environment
where the designer operates
and keeps improving

129. you can do better!
improve your
design process
@pboersma

130. Thank you for your attention!
@pboersma