Presentation by Peter Coffee of salesforce.com to the Cloud Computing @ KM conference in Tysons Corner, Virginia, 3 May 2011, concerning cloud adoption in public sector and enterprise with attention to security, reliability, developer productivity and facilities for using social media based on Platform as a Service and a multi-tenant architecture

2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. In Other Words: Everything That You See Here is Real

3. All Cloud Models Simplify Something Cloud Platform for Consumer Apps Infrastructure as a Service Non-Relational Database Python or Java Server Basic Web frameworks lower ISVs’ barriers to market entry Pure APIs invite focus on competitive advantage Cloud Platform for Enterprise Apps Infrastructure as a Service Full Relational Database Integration as a Service Logic as a Service UI as a Service Servers as a Service Infrastructure as a Service Virtualization enables scale (but preserves or compounds complexity) VM VM VM VM

6. Culture & Education Political Campaigns & Advocacy Economic Development Defense & Public Safety Health & Human Services General Government Transportation Science & Environment Clouds in Public Service: No “Forbidden Zones”

8. Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control The Metadata Model: Clouds Can Customize User Interface Logic Database

9. Common Code Base Eases Upgrades Customers decide when (or whether) to adopt new features Customizations move forward without regression or breakage Vendor resources are not diluted by need to support legacy versions of products A Better Upgrade Path for Everyone “ Windows 7 is now at 22.31%, up 1.44 points from December. However, XP and Vista are losing share faster than Windows 7 can gain (XP is down to 55.26% and Vista down to 11.66%)” Tom’s Guide, 3 Feb 2011

10. Coherent Code Base and Managed Infrastructure Selectively exposed data, logic and customizations Click to Connect Your Clicks Your Code User Interface Logic Database Salesforce to Salesforce Sharing

11. Cloud Platforms Can Offer Developer Leverage A path of least resistance to high-function applications > 1 Billion Lines of Cloud Logic Unlimited Real-Time Customization Granular Security & Sharing 245,000 Workflow Rules and Approvals 312,000 UI Customizations Real-Time Mobile Deployment Real-Time Websites Integrated Content Library Integrated Analytics & Data Quality Integrated Analytics & Data Quality Aids 800+ Integrated Applications Multi-Tenant Kernel Proven Reliability Real-Time Upgrades ISO 27001, SAS 70 Type II Certified Security Proven Scalability (15 billion transactions/Q2) Real-Time Transparent System Status 3 Global Data Centers & Disaster Recovery Proven Real-Time integration Real-Time Sandbox Environments Real-Time Query Optimizer Salesforce to Salesforce Sharing Salesforce to Salesforce Sharing

13. State and Local Transformation San Francisco’s Family Service Agency Builds HIPAA-compliant EHR and Case Management App 50% reduction in time spent on paperwork, reporting and reimbursement Eliminated 2-month wait for County reports Real-time tracking of individual client outcomes (treatments adjusted accordingly) Self-audits and tracking of clinician, program, and division productivity Automated reimbursement process though auto-population of funder forms Bob Bennett CEO

17. Every Act an Invocation: Granular Privilege

20. Trust is Earned by Transparency

22. Cloud Integration: Not an All-or-Nothing Choice Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits

23. 4 Months (Oct ’06- Feb ’07) 1 Month (Dec ’06) 5 Months (Dec ’06 – May ’07) 2Q07 Deployments “ This is process lite. It gives my business users what they want, a unique app for each sales team, fundamentally reflecting their own personality. “ And yes, I get a single standard SAP integration. It’s a terrific success. ” – CIO, Fortune 500 Firm SAP Back-end Integration Customized for Diverse Sales Groups Sales Distributors EMEA Inside Sales AFS Global Sales FLPR Field Sales Cloud Integration: New Roles for Knowledge

24. www.networkworld.com/news/2008/102908-bechtel.html “ If you take the ideal world, everything is done as a service: computing, storage, software and operations.” “ The risk for enterprises that don't start a SaaS migration strategy soon is that their IT organizational structures will be a competitive disadvantage.” Geir Ramleth CIO, Bechtel Corp.

25. Cloud Computing: Most Sustainable IT Model in the World Carbon Footprint (g. CO 2 / transaction) 95% lower carbon intensity Energy Efficiency Comparison: Transactions , not Cycles or Servers On-Premise 64% lower carbon intensity Private Cloud *Estimated avoided carbon emissions from salesforce.com customers running applications on the multi-tenant cloud as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison model and research commissioned by salesforce.com, March 2011. green. salesforce.com

28. Email Users Social Networking Users Global Users (MM) Social Networking Users Surpass Email Users on 7/09 Source: Morgan Stanley Internet Mobile Report, December 2009 Data is for unique, monthly users of social networking and email usage. Users Demand New Application Models

34. Nothing Happens Overnight; Nothing Goes Away ’ 50s ’ 60s ’ 70s ’ 80s ’ 90s ’ 00s PC MITS Altair IBM PC Macintosh Windows 3.x/9x/NT & Linux 1.0 Windows XP & Mac OS X Mini DEC PDP-8 DEC VAX 11/780 Sun Workstations & Servers Sun/ILM Render Farms Sun/AMD x86 Servers Niagara CPUs Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries

35. Appearance Emergence Ascendance Refinement… ’ 50s ’ 60s ’ 70s ’ 80s ’ 90s ’ 00s Cloud Apps & Platforms X Window Grid Computing PC MITS Altair IBM PC Macintosh Windows 3.x/9x/NT & Linux 1.0 Windows XP & Mac OS X Mini DEC PDP-8 DEC VAX 11/780 Sun Workstations & Servers Sun/ILM Render Farms Sun/AMD x86 Servers Niagara CPUs Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries

36. Cloud Credibility: Option of First Resort

37. Grants & Financial Mgmt Program & Project Mgmt Tech Transfer HR & Recruiting Constituent Engagement Vendor & Partner Mgmt Case & Records Management Shared Service Providers Business Development Call Centers / Portals Marketing & Outreach Relationship & Contact Mgmt E-Commerce Proven Performance in Many Domains

40. Peter Coffee VP / Head of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee cloudblog.salesforce.com Q & A?