Overview of the use of social media by Occupiers Journal in the CRE&FM sector

1. How to get ahead with LinkedIn
and social media
Paul Carder
19th October 2011
http://www.fmandpropertyevent.com
paul.carder@occupiersjournal.com

2. Linkedin: http://uk.linkedin.com/in/paulcarder
5,000+ connections on LinkedIn
LinkedIn group manager
15,000+ direct access via groups
Groups:
Facilities Management Professionals
I meet with International (14k members+)
a lot of - largest FM group; even IFMA!
Occupiers Journal:
people! End User only (c.550 end users)
Open Group (1,250+; 10 subs)
& research
& writing
& online....
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3. Contents
Slide
1. Social media ‘explosion’ / ease of use 4
2. LinkedIn 6
– Building Your Profile
– Groups
– Example: Occupiers Journal – Global Network
– Network Statistics
– Group Management
3. Twitter 21
– Connecting LinkedIn and Twitter
4. Blogs (e.g., Wordpress) 23
5. YouTube 24
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4. Social Media....explosion!
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5. Social Media....ease of use!
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6. 120 million professionals use....
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7. Linkedin: http://uk.linkedin.com/in/paulcarder
5,000+ connections on LinkedIn
LinkedIn group manager
15,000+ direct access via groups
Groups:
Facilities Management Professionals
International (14k members+)
- largest FM group; even IFMA!
Occupiers Journal:
End User only (c.550 end users)
Open Group (1,250+; 10 subs)
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8. LinkedIn: Building Your Profile
Step 1
Step 2 Asks you for your email contacts
Step 3 Asks you to confirm your email address Easy!!
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9. LinkedIn: Building Your Profile
Step 4
Already, you can link to other social media
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10. LinkedIn: Building Your Profile
FREE !!
Choose “Basic” – unless you’re in Sales?
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11. LinkedIn: Building Your Profile
Step 5
Done!!
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12. LinkedIn: Building Your Profile
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13. LinkedIn: Groups
36887
15655
14092
13806
12058
9879
8927
4611
4513
3740
3655
3585
3500
2246
2200
2121
1851
1253
1024
802
562
140
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14. LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)
563 members
18 subgroups
Blog:
(Wordpress)
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15. LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)
Subgroups
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16. LinkedIn: Network Statistics
Av. 243 connections
in our industry?
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17. LinkedIn: Network Statistics
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18. LinkedIn: Group Management (Submission Queue)
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19. LinkedIn: Group Management (Participants)
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20. LinkedIn: Group Management (Appointing ‘Managers’/ ‘Moderators’)
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21. Twitter: Link only your most important Linkedin Updates onto Twitter
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22. Twitter: Use #in to send only your most important Tweets to Linkedin
#in
Sends your Tweet to
your Linkedin Update
You can do it from
your PDA/i-Phone
etc….easy!
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23. Wordpress : spread the ‘word’ via Twitter & LinkedIn
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24. Use it! : great media for smartphones & tablets
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25. Edward de Bono discusses wealthy Greek thinkers (history!)
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26. Thankyou!
Paul Carder
LinkedIn http://www.linkedin.com/in/paulcarder
Blog (wordpress) http://occupiersjournal.wordpress.com/
Twitter http://twitter.com/occupiers
email paul.carder@occupiersjournal.com
occupiers@ntlworld.com
Tel: +44(0)7970 406477
Skype: paul.carder.uk
Unwired http://www.unwired.eu.com/
WorkTech TV http://www.unwired.eu.com/tv.php
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