This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind. Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company. The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums. This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them. Week 4 - Making Media -Customer Feedback - Polls and opinions - Social media analytics and measurement - Repercussions, Ethics and Online Etiquette - Successful campaigns and pitfalls to avoid - Codes of best practice - Making social media work -- Identifying key players and stakeholders -- Training, Orientation, access and roles -- HR and social media

1. Social Media Web Marketing Week 4

4. … and Web 2.0? Harnessing Collective Knowledge Rich User Experience More Channels of Communication

5. Enterprise 2.0 – In the workplace

9. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac Mobile Broadband

10. Mobile Media

17. Same tasks… different tools