7 Steps to Free Internet Monitoring

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Pete Codella

Follow these 7 simple steps to create your own online monitoring platform - for free.

Business Technologie

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7 Steps to Free Internet Monitoring
by Pete Codella, APR

PeteCodella.comCodellaMarketing.com
Road map
• Why listen?
• Free listening tools
• Other tools / methods

PeteCodella.comCodellaMarketing.com
Why listen?
• Know how effective you’ve been
• Find out what others are saying
• Know how to adjust your messages

PeteCodella.comCodellaMarketing.com
Set the baseline
• Google Search your name
• First page results – your top 10
– Highlight the positive results in green
– Neutral in yellow
– Negative in red
• What’s your Google score?
1

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Listen a la Google
gmail.com
2

PeteCodella.comCodellaMarketing.com
Google Reader
google.com/reader
3

PeteCodella.comCodellaMarketing.com
Google Blog Search
blogsearch.google.com
4

PeteCodella.comCodellaMarketing.com
Google Blog Search

PeteCodella.comCodellaMarketing.com
Google Blog Search
right-click
RSS
select
copy

PeteCodella.comCodellaMarketing.com
Google Reader
5

PeteCodella.comCodellaMarketing.com
Twitter Search
search.twitter.com
6

PeteCodella.comCodellaMarketing.com
Sort in Google Reader

PeteCodella.comCodellaMarketing.com
Refine your search
• Use quotes
• And
• Or
InternetTutorials.net/boolean.html

PeteCodella.comCodellaMarketing.com
Google Alerts
google.com/alerts
7

PeteCodella.comCodellaMarketing.com
Google Alerts

PeteCodella.comCodellaMarketing.com
Google Analytics

PeteCodella.comCodellaMarketing.com
Now what?
• You’re a good listener
• What are your goals and objectives?
• How will you respond to what you’ve heard?

PeteCodella.comCodellaMarketing.com
Key takeaways
• Use Google to your advantage — for free
• Listening is only the beginning
• Put systems in place to respond

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