This is an updated slide deck developed for Ragan Communications' PR Daily webinar - 17 social media tools to help communicators save time and money.

1. 17 social media tools to help communicators save time and money A Ragan PR Daily Webinar by Pete Codella, APR August 26, 2010

2. My information Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus Co-Host of the Online PR Podcast pete@codellamarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

4. Hashtag #prdaily

6. Twitter publishing tools Tweet Deck Social Oomph Dynamic Tweets CoTweet TwitPic Bitly FeedBurner’s Socialize

7. 1

8. Tweet Deck

9. Tweet Deck

10. Tweet Deck

11. 2

12. Social Oomph

13. Social Oomph

14. Social Oomph

15. 3

16. Dynamic Tweets

17. 4

18. CoTweet

19. 5

20. TwitPic

21. TwitPic

22. 6

23. Bitly

24. Bitly

25. 7

26. FeedBurner’s Socialize

27. Twitter Search Tweet Deck Tweet Beep Topsy Google Social Search Bing Twitter search tools

28. 8

29. Twitter Search

30. 9

31. TweetBeep

32. 10

33. Topsy

34. Topsy

35. 11

36. Google Social Search

37. 12

38. Bing bing.com/twitter

39. Twitter network tools Twitter Find People Twellow TweepSearch

40. 13

41. Twitter Find People

42. 14

43. Twellow

44. Twellow

45. 15

46. TweepSearch

47. TweepSearch

48. 16

50. Username

51. Edit your page

52. Like Box

53. Notes & RSS

54. Involver plug-ins

55. YouTube

56. Posterous

57. HTML on a page tab

58. HTML on a page tab

59. Custom page

60. Developers developers.facebook.com/showcase

61. Listen Technorati BlogPulse Board Tracker Google Alerts Social Mention

62. 17

63. Technorati

64. 18

65. BlogPulse

66. 19

67. Board Tracker

68. 20

69. Google Alerts

70. Google Alerts

71. 21

72. SocialMention

73. Monitoring via RSS Google Reader Google Blog Search Google Social Search Twitter Search What the Hashtag?!

74. 22

75. Google Reader

76. 23

77. Google Blog Search

78. Google Social Search

79. Twitter Search

80. 24

81. What the hashtag?!

82. Social networking

83. 25

84. LinkedIn groups

85. LinkedIn polls

86. Facebook friend lists

87. Compare Alexa Compete

88. 26

89. Alexa

90. Alexa

91. Alexa

92. 27

93. Compete

94. Measure Google Analytics Website Grader Blog Facebook Twitter Press Release

95. 28

96. Google Analytics

97. 29

98. Website Grader

99. Grader.com

100. Aggregate Tumblr FriendFeed

101. 30

102. Tumblr

103. 31

104. FriendFeed

105. Tagging Delicious Digg

106. 32

107. Delicious

108. 33

109. Digg

110. Publish Posterous Ping.fm

111. 34

112. Posterous

113. Posterous

114. 35

115. Ping

116. Ping dashboard

117. Bonus!

118. Internet monitoring and measurement Alexa alexa.com BackTweets backtweets.com BlogPulse blogpulse.com BoardTracker boardtracker.com Compete compete.com CustomScoop customscoop.com CyberAlert cyberalert.com Delicious delicious.com Digg digg.com FeedBurner feedburner.com Filtrbox filtrbox.com

119. Internet monitoring and measurement Google Alerts google.com/alerts Google Analytics analytics.google.com Google Trends google.com/trends IceRocket icerocket.com Klout klout.com SM2 by Techrigy techrigy.com Social Mention socialmention.com Social Oomph socialoomph.com SWiX swixhq.com Technorati technorati.com TweetBeep tweetbeep.com

120. Internet monitoring and measurement Website Grader websitegrader.com Wikiscanner wikiscanner.virgil.gr Wordle wordle.net Xinu xinureturns.com YouTube youtube.com ZoomInfo zoominfo.com

121. Internet search Bing Twitter bing.com/twitter Google google.com MSN msn.com WolframAlpha wolframalpha.com Yahoo yahoo.com

122. 7 steps to free Internet monitoring Google Search — set the baseline for your keyword(s) Create a Gmail account Set-up Google Reader Do a Google Blog Search Do a Twitter search Add RSS feeds for your search results to your Reader Subscribe to Google Alerts

123. 10 practical steps to business results using social media Claim your name on as many platforms as possible Pick your poison — decide which tools you’ll use and why Plan your publishing — both content and people resources Build your online networks — this is the new advertising ‘reach’ Listen!

124. 10 practical steps to business results using social media Give VIP treatment to your social media friends Create fun, unique, engaging content Be consistent (stick to your plan, #3) and be persistent Engage with your online network to build stronger relationships Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

125. My information Pete Codella, APR (Accredited in Public Relations)CEO of Codella Marketing and NewsCactus Co-Host of the Online PR Podcast pete@codellamarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

126. youtube.com/codellamarketing