The Canadian Traffic Network is the largest traffic reporting system in Canada. With our propriety network of resources we reach 8.1 million Canadians. CTN broadcasts Traffic Casts on many of Canada's foremost Radio stations and on this country's premier television property, Global TV.
13. Commuters are 2½ times as likely to prefer a local announcer-read commercial over a pre-recorded commercial. Commuter Traffic Report Study, Leflein Associates, Inc., July 2003
14. Read live by a respected local personality Airs during prime time: breakfast and peak driving hours Broadcast live across a multitude of stations Station-chosen talent specific to audience
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16. Source: BBM S106: Stn. Timeblocks % Reach Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Montreal E&F Calgary Vancouver 27.0 19.4 29.7 36.0 27.3 Winnipeg 0% 10% 20% 30% 40% 50% 60% 70% 80% Edmonton 39.4 46.2
17. Source: BBM S106: Stn. Timeblocks Frequency Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Montreal E&F Calgary Vancouver 12.3 24.4 17.7 11.4 11.6 Edmonton 20.7 16.1 Winnipeg 0% 10% 20% 30% 40% 50% 60% 70% 80%
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19. Largest traffic reporting system in Canada Proprietary network of resources Reaches 8.1 million Canadian consumers Winnipeg Copter
20. CTN Markets Ottawa 2009 Montréal Vancouver Calgary Edmonton Hamilton Winnipeg Ottawa Toronto
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22. Heightened consumer mindshare Increased reach and frequency Broader customer base More flexibility Greater impact LOWER CO $ T OF ENTRY
