This document provides information about finding funding for mobile app projects, particularly through crowd funding. It discusses how investors view mobile apps and alternative funding options like public initiatives, incubators, and crowd funding. Crowd funding involves collective cooperation and trust from people who network and pool money online to support others' projects. Tips are provided for successful crowd funding, including choosing the right platform, creating compelling rewards, leveraging social networks, breaking projects into milestones, and building trust with backers.

1. Get your mobile project funded
Ceremony event Applications for Belgium – April
17th, Gent, Belgium
By Pascal De Keyser
Founder & CEO @ AppsFunder

2. Topics I will cover
 How investors look at mobile apps
 Where to find funding
 Public initiatives
 Private alternatives
 A closer look at crowd funding
 Crowd what?
 The state of the CF industry in 2012
 Types of funding
 Crowd funding in Belgium
 Why crowd funding mobile apps?
 10 tips for successful crowd funding

3. How investors look at mobile apps
Investors are not eager to finance app-
projects in early stage, as they know:
• the average app-revenue was €10K in
2012
• +70% of all apps don’t make any money
• the stores are exploding, so is
competition
So, new app projects need to look
for alternative funding possibilities:
• public grants
• public & private incubators
• public & private seed capital
• FFF and crowd funding

4. Where to find funding in Belgium
 Public initiatives
Project support
Incubators
Research grants
Seed & VC
Waarborglening
Win-Win lenng
50K€ 100K€ Amount

5. Where to find funding in Belgium
 Private alternatives
Project support
Incubators
Business Angels Crowd
funding Seed & VC
Friends,
Family Amount
Fools
50K€ 100K€

6. Crowd funding: crowd what?
-Crowd funding = the collective co-operation, attention
and trust by people who network and pool their money
together, usually via the internet, in order to support
efforts initiated by other people or organizations
(Wikipedia)
-Project owners pitch and promote their project. Funds
are collected against a target amount to be reached in
due time. Project owners get the funds only if the target
amount is reached in due time.
-Investors analyze, challenge and support a project by
pledging pre-orders, cash,… in return of an agreed pay-
back. Returns are given only of the target amount is
reached in time.

7. Crowd funding: the industry in 2012
450+ platforms
-
Total funding in 2012: 2B€ Yearly CAGR 2009-2012: +/- 70%
Total number of campaigns: 1,1 M Forecast 2013: + 3,7 B€
• USA leading with 54%, or 1,1 B€ • US- market expected to grow with
• Europe counting for 31%, or 600 M€ 80%
• Europe to grow with +50%

8. Crowd funding: 5 common types of funding
Donations
- Funds are pledged without compensation
- Typical for social causes, charity
Equity / Loans
- Investors become shareholders
- Most used for business start-ups
- Regulated by local financial regulators
Rewards
- Funds against non-financial rewards
- Most popular in music/arts/game dev.
Lending
- Pooling of funds for personal loan
- Based on monthly payback-scheme
Revenue share:
- Funds against a share in revenues
- Often used for music / mobile app dev

9. Crowd funding: situation in Belgium
Regulatory framework (FSMA) Equity / Loans
-
Based on FSMA-publication of July ‘12
- Law on public offering of finincial
instrum.
- Shares, loans, debt notes, …
- Prospectus if amount > 100K€
- Platform is FSMA-regulated Rewards / Revenue share -
- Law on collective investment comp.
- Applies when funds are pooled
- Registration + approval from FSMA
needed
- Law on amanaging refundable credits
- FSMA regulated
- Often ‘VZW’ + escrow accounts

10. Why crowd funding mobile apps?
Critical Succes Factors Mobile market fit
Market has established fan / user base
Product/market has engagement potential
Small funding can makethe difference
Attractive rewards possible
Project quality control
Transparent revenue tracking

11. 10 tips for successful crowd funding
Choose the right platform Create compelling rewards
Go for a local platform if possible, as local - Pretty obvious. Be creative. .Offer
funding is more probable to happen something unusual, personal.
Check out niche portals, their members - Leverage your social
are hooked on your type of projects networks
Draft a plan - Peer-recommendation through
Crowd funding is also hard work, it needs social media is your strongest
a launching-plan like any other marketing tool.
project: targets, resources, … - Break-up bigger projects
Make a team - Use different smaller milestones to
Split tasks before, during and after a achieve. It builds trust, and you get
campaign some funds in earlier 
Tell a story - Plan how to spend the money
Create attraction and engagement though Be clear on the purpose of your quest
an authentic story, something out of the for funds. Deliver evidence of the
common planned usage.
Build trust - Be courageous
Publish updates, actions, proof points - People believed in you and/or your
project. They expect you to deliver.
Don’t disappoint them.

12. Pascal De Keyser
E: pascal@appsfunder.com
T: @pascaldeeyser
M: +32 494 500 404