2. So Just What is This Internet Thing Anyway

3. So Just What is This Internet Thing Anyway
How to create & leverage a meaningful online experience

4. So Just What is This Internet Thing Anyway
How to create & leverage a meaningful online experience
Peter Kaizer
Web/Multimedia Director - Catholic Relief Services

5. A little about me

6. A little about me
• 10 years in the online space

7. A little about me
• 10 years in the online space
• 10 years as the Director of CRS’ online program

8. A little about me
• 10 years in the online space
• 10 years as the Director of CRS’ online program
• Worked with the Baltimore Arch Dioceses CC
Chapter

9. A little about me
• 10 years in the online space
• 10 years as the Director of CRS’ online program
• Worked with the Baltimore Arch Dioceses CC
Chapter
• Worked with many other Non Profit clients

10. A little about me
• 10 years in the online space
• 10 years as the Director of CRS’ online program
• Worked with the Baltimore Arch Dioceses CC
Chapter
• Worked with many other Non Profit clients
• Spent 18 years making handmade pottery

11. The Internet is NOT what it used to be

12. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.

13. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.
• 91% of adults in households with annual income exceeding $75,000 go
online

14. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.
• 91% of adults in households with annual income exceeding $75,000 go
online
• 162+ million websites on the internet today.

15. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.
• 91% of adults in households with annual income exceeding $75,000 go
online
• 162+ million websites on the internet today.
• If you build it they will not necessarily come

16. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.
• 91% of adults in households with annual income exceeding $75,000 go
online
• 162+ million websites on the internet today.
• If you build it they will not necessarily come
• A Web site is more of a piece of software than simply your annual report
or brochure rendered on a screen online

17. The Internet is NOT what it used to be
• Four out of five U.S. adults go online now.
• 91% of adults in households with annual income exceeding $75,000 go
online
• 162+ million websites on the internet today.
• If you build it they will not necessarily come
• A Web site is more of a piece of software than simply your annual report
or brochure rendered on a screen online
• Marketing is now about a conversation

18. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.

19. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you

20. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop

21. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites

22. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices

23. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages

24. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages
•In tweets & facebook status updates

25. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages
•In tweets & facebook status updates
•In blog posts & comments (your’s & others)

26. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages
•In tweets & facebook status updates
•In blog posts & comments (your’s & others)
•In RSS feeds

27. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages
•In tweets & facebook status updates
•In blog posts & comments (your’s & others)
•In RSS feeds
•In Google Alerts

28. The Internet has grown enormously in the past
20 years and is now the most important tool a
non-profit can have to build relationships with
constituents and supporters.
•Your web site is not the only place supporters will interact with you
•Content has come off the desktop
•It’s on Social Network sites
•On mobile devices
•In text messages
•In tweets & facebook status updates
•In blog posts & comments (your’s & others)
•In RSS feeds
•In Google Alerts

29. The Recipe

30. The Recipe
For a great online experience that will serve your
users needs:

31. The Recipe
For a great online experience that will serve your
users needs:
• A great web site

32. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization

33. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)

34. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)
• Web Multimedia (video, slideshows, visual storytelling)

35. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)
• Web Multimedia (video, slideshows, visual storytelling)
• Email marketing

36. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)
• Web Multimedia (video, slideshows, visual storytelling)
• Email marketing
• RSS

37. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)
• Web Multimedia (video, slideshows, visual storytelling)
• Email marketing
• RSS
• Social Media & Networks & Web2.0

38. The Recipe
For a great online experience that will serve your
users needs:
• A great web site
• Search optimization
• A blog (YES you NEED one!!)
• Web Multimedia (video, slideshows, visual storytelling)
• Email marketing
• RSS
• Social Media & Networks & Web2.0
• Management & governance

39. Web site

40. Web site
First things first:

41. Web site
First things first:
• Who is your audience (your users they are your
biggest asset) and this experience is for them!

42. Web site
First things first:
• Who is your audience (your users they are your
biggest asset) and this experience is for them!
• Demographic info

43. Web site
First things first:
• Who is your audience (your users they are your
biggest asset) and this experience is for them!
• Demographic info
• Interview a few users

44. Web site
First things first:
• Who is your audience (your users they are your
biggest asset) and this experience is for them!
• Demographic info
• Interview a few users
• Is your online presence for your beneficiaries also

45. Web site
First things first:
• Who is your audience (your users they are your
biggest asset) and this experience is for them!
• Demographic info
• Interview a few users
• Is your online presence for your beneficiaries also
• What are you trying to communicate to your
audience

46. Web site

47. Web site
What are the engagement pathways are you
creating online

48. Web site
What are the engagement pathways are you
creating online
• Online donations

49. Web site
What are the engagement pathways are you
creating online
• Online donations
• Advocacy

50. Web site
What are the engagement pathways are you
creating online
• Online donations
• Advocacy
• Awareness

51. Web site
What are the engagement pathways are you
creating online
• Online donations
• Advocacy
• Awareness
• Viral Marketing

52. Web site

53. Web site
Components of a great web site:

54. Web site
Components of a great web site:
• Brand identity

55. Web site
Components of a great web site:
• Brand identity
• Information Architecture

56. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation

57. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation
• Secondary Navigation

58. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation
• Secondary Navigation
• Graphic Design

59. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation
• Secondary Navigation
• Graphic Design
• Typography

60. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation
• Secondary Navigation
• Graphic Design
• Typography
• Usability, Usability, Usability!!

61. Web site
Components of a great web site:
• Brand identity
• Information Architecture
• Primary Navigation
• Secondary Navigation
• Graphic Design
• Typography
• Usability, Usability, Usability!!
• User testing!

62. Lets look at a few…

63. Lets look at a few…

64. Lets look at a few…

65. Lets look at a few…

66. Lets look at a few…

67. Some components

68. Some components
Donate widget on every page

69. Some components
Donate widget on every page

70. Some components
Donate widget on every page

71. Some components
Donate widget on every page Email sign up widget on every page

72. Some components
Donate widget on every page Email sign up widget on every page

73. Some components
Donate widget on every page Email sign up widget on every page

74. Some components
Donate widget on every page Email sign up widget on every page
Easy sharing on every story

75. Some components
Donate widget on every page Email sign up widget on every page
Easy sharing on every story

76. Some components
Donate widget on every page Email sign up widget on every page
Easy sharing on every story

77. Some components
Donate widget on every page Email sign up widget on every page
RSS
Easy sharing on every story

78. Some components
Donate widget on every page Email sign up widget on every page
RSS
Easy sharing on every story

79. Footer is an underused part of most web sites

80. Footer is an underused part of most web sites

81. Footer is an underused part of most web sites

82. What is the one thing that will change the way you need to think about your web site and your
overall online experience:

83. What is the one thing that will change the way you need to think about your web site and your
overall online experience:

84. What is the one thing that will change the way you need to think about your web site and your
overall online experience:

85. What is the one thing that will change the way you need to think about your web site and your
overall online experience:
What’s the other thing that will change
the way you need to think about your online
experience

86. What is the one thing that will change the way you need to think about your web site and your
overall online experience:
What’s the other thing that will change
the way you need to think about your online
experience

87. What is the one thing that will change the way you need to think about your web site and your
overall online experience:
What’s the other thing that will change
the way you need to think about your online
experience

88. What is the one thing that will change the way you need to think about your web site and your
overall online experience:
What’s the other thing that will change
the way you need to think about your online
experience

89. What is the one thing that will change the way you need to think about your web site and your
overall online experience:
What’s the other thing that will change
the way you need to think about your online
experience

90. Search optimization & marketing

91. Search optimization & marketing
If you build it they will not necessarily come

92. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization

93. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization
• Write for humans & robots

94. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization
• Write for humans & robots
• Keyword density

95. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization
• Write for humans & robots
• Keyword density
• Write for how your content might be found

96. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization
• Write for humans & robots
• Keyword density
• Write for how your content might be found
• Use Google free tools

97. Search optimization & marketing
If you build it they will not necessarily come
Organic optimization
• Write for humans & robots
• Keyword density
• Write for how your content might be found
• Use Google free tools
• Consider Paid Search as well

98. Search optimization & marketing
Paid Search via Google AdWords

99. Search optimization & marketing
Paid Search via Google AdWords

100. Search optimization & marketing
Paid Search via Google AdWords

101. A Blog (can I do that)

102. A Blog (can I do that)
Some Blog basics:

103. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)

104. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters

105. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters
• The secret sauce is the comment threads

106. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters
• The secret sauce is the comment threads
• A blog without comments is hardly worth doing

107. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters
• The secret sauce is the comment threads
• A blog without comments is hardly worth doing
• Moderate comments

108. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters
• The secret sauce is the comment threads
• A blog without comments is hardly worth doing
• Moderate comments
• A blog is one of your BEST search optimization tools

109. A Blog (can I do that)
Some Blog basics:
• A blog IS a web site (not something that only crazy outspoken people
have)
• It’s the best place to have a dialog with your supporters
• The secret sauce is the comment threads
• A blog without comments is hardly worth doing
• Moderate comments
• A blog is one of your BEST search optimization tools
• Every new or updated post alerts the Search Engines (remember the
robots they need to be feed too)

110. A Blog (yes you can do that)

111. A Blog (yes you can do that)
More Blog basics:

112. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational

113. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational
• Keep posts short

114. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational
• Keep posts short
• Post often (remember every new post is robot food)

115. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational
• Keep posts short
• Post often (remember every new post is robot food)
• Use Categories & Tags

116. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational
• Keep posts short
• Post often (remember every new post is robot food)
• Use Categories & Tags
• Ask your visitors questions

117. A Blog (yes you can do that)
More Blog basics:
• Your editorial tone should be different more informal, reflective,
conversational
• Keep posts short
• Post often (remember every new post is robot food)
• Use Categories & Tags
• Ask your visitors questions
• A blog is a good informal survey tool

121. Web Multimedia

122. Web Multimedia
The Web is about storytelling

123. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words

124. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words
• Photos tours and web video are compelling storytelling vehicles

125. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words
• Photos tours and web video are compelling storytelling vehicles
• Broadband usage is increasing

126. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words
• Photos tours and web video are compelling storytelling vehicles
• Broadband usage is increasing
• Flash Video technology makes it easy to deliver multimedia & video
content seamlessly

127. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words
• Photos tours and web video are compelling storytelling vehicles
• Broadband usage is increasing
• Flash Video technology makes it easy to deliver multimedia & video
content seamlessly
• Most media sites are doing it so it’s expected

128. Web Multimedia
The Web is about storytelling
• A picture is worth… well they say 1,000 words
• Photos tours and web video are compelling storytelling vehicles
• Broadband usage is increasing
• Flash Video technology makes it easy to deliver multimedia & video
content seamlessly
• Most media sites are doing it so it’s expected
• We are now in the YOUTUBE age

129. Web Multimedia

130. Web Multimedia

131. Web Multimedia

132. Web Multimedia

133. Web Multimedia

134. Email Marketing

135. Email Marketing
• For most organizations the point of entry in an
email

136. Email Marketing
• For most organizations the point of entry in an
email
• Drives to an online destination with a call to
action.

137. Email Marketing
• For most organizations the point of entry in an
email
• Drives to an online destination with a call to
action.
• Make a donation

138. Email Marketing
• For most organizations the point of entry in an
email
• Drives to an online destination with a call to
action.
• Make a donation
• Advocate

139. Email Marketing
• For most organizations the point of entry in an
email
• Drives to an online destination with a call to
action.
• Make a donation
• Advocate
• Tell your friends

140. Email Marketing

141. Email Marketing
A few Email best practices:

142. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence

143. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short

144. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short
• Always create a text only version

145. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short
• Always create a text only version
• Have a link to online version at top

146. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short
• Always create a text only version
• Have a link to online version at top
• Suggest adding sender email to address book

147. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short
• Always create a text only version
• Have a link to online version at top
• Suggest adding sender email to address book
• Follow CanSpam guidelines

148. Email Marketing
A few Email best practices:
• Brand your emails consistent with your online presence
• Keep it short
• Always create a text only version
• Have a link to online version at top
• Suggest adding sender email to address book
• Follow CanSpam guidelines
• ALWAYS have an opt out mechanism

149. Email Marketing

150. Email Marketing
Link to web version

151. Email Marketing
Link to web version

152. Email Marketing
Link to web version

153. Email Marketing
Forward to friend
Link to web version

154. Email Marketing
Forward to friend
Link to web version

155. Email Marketing
Keep it short & link to
Forward to friend Web site
Link to web version

156. Email Marketing
Keep it short & link to
Forward to friend Web site
Link to web version

157. Email Marketing
Keep it short & link to
Forward to friend Web site
Link to web version

158. Email Marketing

159. Email Marketing
More Email best practices:

160. Email Marketing
More Email best practices:
• Limit your use of images

161. Email Marketing
More Email best practices:
• Limit your use of images
• DON’T just cut up an image to display with html (use real html text)

162. Email Marketing
More Email best practices:
• Limit your use of images
• DON’T just cut up an image to display with html (use real html text)
• Email clients (outlook, apple mail, Thunderbird, lotus notes, eudora, etc)
are inconsistent in their interpretation of html

163. Email Marketing
More Email best practices:
• Limit your use of images
• DON’T just cut up an image to display with html (use real html text)
• Email clients (outlook, apple mail, Thunderbird, lotus notes, eudora, etc)
are inconsistent in their interpretation of html
• And then there are all the web mail clients (AOL, Yahoo, Gmail, etc)

164. Social Media &Networks

165. Social Media &Networks
A recent poll revealed that more people use Social Media than Web Based email

166. Social Media &Networks
A recent poll revealed that more people use Social Media than Web Based email
How To Successfully Raise Money
Using Social Networks and Web 2.0

167. Social Media &Networks
A recent poll revealed that more people use Social Media than Web Based email
How To Successfully Raise Money
Using Social Networks and Web 2.0

168. Social Media &Networks
A recent poll revealed that more people use Social Media than Web Based email
How To Successfully Raise Money
Using Social Networks and Web 2.0
(yeah, right.)

169. Social Networks
Ten reasons to enter into social networking anyway:

170. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.

171. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.

172. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.

173. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.

174. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.

175. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.
6. Increasing awareness.

176. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.
6. Increasing awareness.
7. Establish relationships with younger donors/supporters.

177. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.
6. Increasing awareness.
7. Establish relationships with younger donors/supporters.
8. Consistent contact information.

178. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.
6. Increasing awareness.
7. Establish relationships with younger donors/supporters.
8. Consistent contact information.
9. Enhanced user experience.

179. Social Networks
Ten reasons to enter into social networking anyway:
1. Everybody’s doing it.
2. The incredibly powerful, viral nature of these sites.
3. Online actions inspire “real world” conversations.
4. Directly communicate with a target audience.
5. A new opportunity to tell your story.
6. Increasing awareness.
7. Establish relationships with younger donors/supporters.
8. Consistent contact information.
9. Enhanced user experience.
10. The number of users on these sites

180. Social Networks

181. Social Networks
The main ones to pay attention to:

182. Social Networks
The main ones to pay attention to:
• Facebook (just past 200 million users)

183. Social Networks
The main ones to pay attention to:
• Facebook (just past 200 million users)
• My Space (over100 million users)

184. Social Networks
The main ones to pay attention to:
• Facebook (just past 200 million users)
• My Space (over100 million users)
• You Tube 70,000 new videos a day

185. Social Networks
The main ones to pay attention to:
• Facebook (just past 200 million users)
• My Space (over100 million users)
• You Tube 70,000 new videos a day
• Twitter (micro blogging/lifecasting 140
characters at a time) Approaching 19 million
users

186. Social Networks

187. Social Networks
Brand your presence on these sites

188. Social Networks
Brand your presence on these sites

189. Social Networks
Brand your presence on these sites

190. Social Networks
Brand your presence on these sites

191. Social Networks
Brand your presence on these sites

192. A few tricks we’ve tried.
Join forces with your supporters

193. Contests and giveaways

194. Contests and giveaways
225 new fans in 9 days - 5x
the rate we would typically
see over the same time

195. Social Networks

196. Social Networks
Setting goals: “Help us reach 1,000 friends!”

197. Social Networks
Setting goals: “Help us reach 1,000 friends!”

198. Social Networks
Cross-promote

199. Social Networks
Cross-promote

200. Social Networks
Cross-promote
Footer of all CRS
Community
emails

201. Social Networks
Emergencies

202. Social Networks
Emergencies

203. Social Networks

204. Social Networks
Who’s going to do this??? Get a Summer intern

205. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)

206. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)

207. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)
•Good writing skills are a must

208. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)
•Good writing skills are a must
•Invite, invite, invite

209. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)
•Good writing skills are a must
•Invite, invite, invite
•Keep fresh content daily

210. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)
•Good writing skills are a must
•Invite, invite, invite
•Keep fresh content daily
•Keep up the level of interaction

211. Social Networks
Who’s going to do this??? Get a Summer intern
•Facebook: went from 351 to over 839 fans (now at 3,200)
•MySpace: went from 45 to over 1300 friends (now over 2,000)
•Good writing skills are a must
•Invite, invite, invite
•Keep fresh content daily
•Keep up the level of interaction
•What happens in September?

212. Management & governance

213. Management & governance
Some things to consider:

214. Management & governance
Some things to consider:
• Who owns the online program

215. Management & governance
Some things to consider:
• Who owns the online program
• Skill level of staff (web work IS a specialized
skill)

216. Management & governance
Some things to consider:
• Who owns the online program
• Skill level of staff (web work IS a specialized
skill)
• Analytics, Analytics, Analytics!

217. Management & governance
Some things to consider:
• Who owns the online program
• Skill level of staff (web work IS a specialized
skill)
• Analytics, Analytics, Analytics!
• Put Google Analytics on your site right now!

218. Resources
Web sites:
http://alistapart.com/
Blogging:
http://www.problogger.net/
Email Marketing:
http://www.campaignmonitor.com/resources/
Social Networks/Web2.0:
http://beth.typepad.com/beths_blog/
http://www.readwriteweb.com/
http://mashable.com/

219. Thank you
Feel free to contact me with questions:
Peter Kaizer
pkaizer@crs.org
410.951.7338
Facebook: search for me by name
Twitter: http://twitter.com/pdkaizer
AIM: pdkweb