In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
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How to build a strong brand on linkedin
1. The Answers Every Business Owner Deserves:
How to Build A Strong Brand On LinkedIn
2. An introduction to LinkedIn
LinkedIn is a business network
Emphasizes on building reputation
and connecting to jobs and
business opportunities
People in your network are called
“connections” as opposed to
“friends”
4. Here’s What To Expect
An Introduction to LinkedIn
(What, Why, How & Facts)
Building a Complete LinkedIn Profile and its
importance
The Dos and Don’ts on LinkedIn
A Special Package
Q & A Session
5. LinkedIn is
mostly known as
a social
networking site
designed
especially for the
business
community.
6. LinkedIn gives us professional, business
opportunities and new ventures.
You can also consider LinkedIn as a SEARCH ENGINE for
business professionals and check what professional background
and experience other people from the industry have.
7. Great space to:
share your
content
reach
customers
promote your
brand
build strong
relationships
8. • Recruiters
• Marketing Firms
• Small Businesses
• B2B Companies
• Coaches
• Internet Start-ups
LinkedIn is suitable for:
13. What is a
Professional
Brand?
Expertis
e
Leadershi
p and
Vision
Values Accomplishments
Professional
Brand
A Professional Brand is what you want
to be known for and separates you from
others in your industry/profession.
A well developed professional brand
can lead to:
Career Opportunities (Internal and
External)
Industry Recognition
Value to Customers
32. LinkedIn - Professional Summary
Never Leave Blank
Use a Professional Branding Statement
Be Concise
Focus on Areas of Specialty
Use Key Words
Tell a Story
Be Truthful and Reflective of Who You Are and What You Do
39. Add photos, videos, PDFs, links, presentations, and even
screenshots, your certificates, diplomas and documents that
prove your achievements, infographics or take nice photos - add
a link or upload an item straight from your computer
40. Use the “Projects,”
Let people know
how interesting you
are!
“Publications”,
and
“Honors & Awards”
87. Build your
SOCIAL
NETWORKLinkedIn offers you plenty of
interesting groups that you can join.
Join the people with similar
interests to yours,
or people who work in the same
or similar fields get together
to discuss
and exchange knowledge.
Share,
ask,
answer,
meet
and
have fun!
88. But – don’t spam on
discussion groups or even
on your wall!
89. It’s strongly recommended froman SEO point of view to join groups
LinkedInallowsus to
join up to 50 groups –
find the best math for
you as it would boost
your visibility.
90. 90
Follow the companies
that your interested in
Get Job updates & industry
trends from the companies that
matter
93. Helping you grow and engage your network
93
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING
109. #1 Include Links
#2 Use Images
#3 Educate
#4 Ask Questions
#5 Acknowledge with
Mentions
109
#6 Use Lists
#7 Create branded Quote
boxes
#8 Like
#9 Comment
#10 Share
110.
111.
112. LinkedIn Professional Branding
DOs
Link LinkedIn Profile to Twitter Account
Become a Micro-Publisher
Join LinkedIn Professional Groups and Participate in
Discussions
Make and Request Recommendations
Invite people you know
“Like” connections LinkedIn Updates
Be Sincere
Use Keywords on personal profile and company pages
Showcase Your Work with Presentations, Links,
Websites
Get out there! Increase your Connections
DON’Ts
Stretch the Truth
Endorse People You’ve Never Met or Worked With
Use the generic “add to network”
Use the generic “Your website”
Make Non-Professional Updates (e.g. Cat Videos)
Make Comments that Go Counter to the
Organization’s Values or Position. When in doubt,
leave it out.
Sell – Engage Instead!
113.
114. Here’s What To Expect
An Introduction to LinkedIn
(What, Why, How & Facts)
Building a Complete LinkedIn Profile and its
importance
The Dos and Don’ts on LinkedIn
A Special Package
Q & A Session
115. Think back on the last 2, 3 years.
How many of you could say…
116. Burning Platform
O My company did/will do a “restructuring”
O My company was/will be acquired
O My company acquired other companies
O I had to change positions
O I had to do a job search
117. Burning Platform
O Everyone needs a personal Brand !
O More than a resume or Bio
O LinkedIn Profile
O Optimize Your career change opportunity
O Build a Network that Will Power Your
Future
O Build your personal web site to
communicate your expertise
118. Does this sound familiar?
OI started making a LinkedIn profile…but never
finished it.
OI have a profile, but it doesn’t really do anything
for me. No calls, no emails, no messages.
OI’m kind of embarrassed by my profile. It doesn’t
represent me in the best light.
119. But you know a good profile can…
OGet you job offers even when you’re not looking
OProvide a positive first impression for people
searching your name
OOpen up doors and opportunities you didn’t even
know were there
OHelp build a network to take you where you want
to go
150. Use the great
potential of
LinkedIn to
prove your
professionalism
to the world
Share your experience and
knowledge and build an
awesome network and a strong
brand!