2. How much do you physically spend on music a month?
Nothing
£1-£3
£3-£5
£5-£7
£7-£10
£10 plus
This chart shows that my target audience do not normally spend money on
physically buying music. However if they do spend money they are usually
spending quite a lot of money on it.
3. how much do you spend on downloading music a month?
Nothing
£1-£3
£3-£5
£5-£7
£7-£10
£10 plus
My target audience are not buying the majority of the music by downloading either. If
they are spending money they are not paying a lot for it.
4. How do you access new music
band home page w ebsite
youtube
search engines
magazines
television
college
My target audience access new music mostly by using youtube or watching
television.
5. Do you illegally download music?
yes
no
Most of my target audience illegally download their music.
6. Where people live stream:
1. vikki's sexy ones.. I dont even get this question
2. Youtube
3. I don't...
4. last fm
5. www.grooveshark.com
6. hypem.com
7. i dont
8. none .
9. spotify
10. spotify
Looking at the interesting results produced from this question my target audience don't really
live stream their music. The most popular site appears to be Spotify.
7. Where do you watch music videos?
online
television
portable music devices: MP3, MP4 ipod etc
mobile phone
My target audience generally watch their music video's online.
8. Music Channel's people watch:
1. mtv, tmf, 4music
2. kerrang
3. any
4. top of the pop 2 ;) Old schoooool
5. 4Music, Starz, MTV...
6. mtv
7. MTV, Clubland, TMF
8. hit40uk
9. none
10. TMF
11. E4 Music, TMF
12. :(
13. mtv
14. tmf
15. chart show
16. none
17. none
18. Sky music channels
Looking at these results my target audience do watch music channels. The most
popular appears to be TMF, this is probably because it is available on free view.
9. Gigs that people go to:
1. arctic monkeys, local gigs
2. relentless kerrang tour
3. lots of gigs, and lattipie
4. V Festival.
5. not often...
6. no
7. small once a month
8. No
9. :)
10. 02
11. yeah, norwich arts centre or the B2
12. no
13. yes; random bands
14. no
15. UEA
My target audience do attend gigs, and it appears to be a variety of different bands.
Probably gigs that include a large selection of bands all in one.
10. Do you find Digi-packs to be of value?
Yes
No
My target audience do not regard digi-packs as important to them.
11. Do you think band websites are important?
Yes
No
My target audience do not generally see band websites as important, however more
important than digi-packs
12. Looking at my results I have found that my target audience do not pay for their music, they
illegally download. I also found that the internet is important in accessing music for my target
audience, and that free is best as the most popular music channel is a free-view channel.
I also found that Digi-packs are not essential to my target audience however band websites
are more important, supporting my theory on the importance of online access.
