Is your event a logistical and budgeting nightmare? Transitioning from a free to paid event? Want to know how you can creatively price your events to increase ticket sales? Two organizers of sold-out events and one pricing expert share 7 essential tips to make more money without breaking the bank when organizing events. Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2e2u9wT. Follow us for more event management #peatips and #eventhacks.

1. How to make and save more
money organizing events

2. Budgeting.

3. It’s the one issue that always
remains a top-of-mind concern
for organizers.

4. How can an organizer make more
and save more money for events?

5. Two organizers
Ellen Goel,
organizer of Adult Playground
Clarence Chan,
organizer of The Music Market

6. and one
pricing expert
Bonnie Spalding,
pricing expert with over a decade's
experience in pricing and marketing strategy

7. Give us the inside scoop based
on personal insight and real
experiences.

8. Brace yourselves, there’s lots to
discover.

9. #1
UNDERSTAND WHAT
SPONSORS VALUE

10. In pitching for cash
sponsorships, vendors may not
always be interested in simply
having their logo up on your
event banner.

11. Oftentimes, they’re looking for
something more substantial.

12. Like having a physical presence (i.e.
booths) at your event or in placement
of coupons in goodie bags.

13. Sponsors are also looking for
something exclusive.

14. For Adult Playground - the world’s
first outdoor activities festival - it
could mean having the exclusive use
of an outdoor activity for 30 minutes.

15. Or an advertisement space in
your emails, event page, or
website.

16. #2
BE YOURSELF
(D-I-Y IF NECESSARY)

17. You do not need to run after
having every element that other
events have, as tempting as it
may be.

18. Stick to what represents
your event.

19. People who attend identify with
you (not some other brand’s
event), so being yourself can also
help to build a very loyal fan base.

20. #3
BE READY TO WALK AWAY

21. Once again, know your objectives
and stick to it!

22. In negotiating with vendors or
partners, if they’re not in line with
your event’s objectives, then have
faith to walk away from it.

23. #4
MEET IN PERSON

24. Having a long string of email exchanges
cannot compare to the efficiency and
effectiveness of meeting with a vendor
or partner in person.

25. #5
ENSURE PRICING REFLECTS YOUR
GOALS AND ITS VALUE FOR YOUR
TARGET AUDIENCE

26. You can do so by clearly knowing
your objectives in these three areas:
BUDGET PURPOSE AUDIENCE

27. BUDGET PURPOSE AUDIENCE
Is your goal to break-even, to maximise
profit, or is it not a factor?

28. Do you want to gain exposure, to inform and
educate, to create a community, or to
create a premium and memorable
experience?
BUDGET PURPOSE AUDIENCE

29. Who are they, and what will they value?
BUDGET PURPOSE AUDIENCE

30. #6
MAKE PRICING FAIR
WITH STRONG FENCING

31. Once you understand your
event’s objectives, learn to
create strong fences amongst
your attendees.

32. Vary pricing according to how
you’ve segmented them, and
convey that value to ticket buyers.

33. There are three ways you can
fence your attendees for events:

34. The type of customer
Repeat attendee, student, group versus
single tickets, social media followers
1

35. The time of reservation
Early bird versus at-door pricing
2

36. The ticket package offered
Seating location, meet & greet, goodie bags
included, VIP offerings
3

37. #7
MAKE TICKET PURCHASE EASY

38. Cut the number of ticket options
and help attendees envision their
future experience at your event.

39. Craft meaningful descriptions that
convey the value they’ll receive for
the price of the ticket.

40. Be aware of how the perception of
price can have an impact on the
eventual decision to purchase a
ticket.

41. Now, it’s your turn!

42. Out of these tips on making and
saving more money for events,
which do you see as applicable to
your indie event?
Tell us in the comments below!

43. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

44. Suling Wong
Produced by
Claire Ding
Original article by

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